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CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 1302 Republic Building, South State St., Chicago
Gulbransen Book, "Artistic Interiors"
Efficient Sales Aid, Say Dealers
Brochure Shows Gulbransen Line in Artistic Settings, Together with Floor Plans of
Actual Rooms in the Home and Full Description of Line
a \ RTISTIC INTERIORS," a book show-
*"*- ing how pianos may be made to fit with
the finest rooms of period styles, is one of the
most advanced and valuable volumes of its kind
ever presented "to the trade.
It is published by the Gulbransen Co., Chi-
cago, in two editions, one of more permanent
nature with stiff cover, and the other for gen-
eral use with lightweight envelope type cover.
It is being advertised during the first three
months of 1928 in a group of magazines having
a circulation in excess of 11,000,000, copies in-
cluding such well-known publications as the
Literary Digest, Better Homes & Gardens,
Christian Herald, Delineator, Household, Peo-
ple's Popular and Woman's World.
"Artistic Interiors" consists of six four-page
enclosures and a cover of modern design. The
inserts show an Early American Room, a
French Eighteenth Century Room, an Empire
and Directoire Room, an Italian Renaissance
Room and a Spanish Room. The sixth insert
is devoted to general information regarding the
Gulbransen products, its marketing policies and
its builder—A. G. Gulbransen.
Each room has been correctly portrayed by
an authority on the particular period depicted.
Every detail has been worked out with the ut-
most accuracy. Into each room a Gulbransen
piano has been gracefully placed and so handled
that the other furnishings effectively group
themselves about the instrument. At the bot-
tom of each illustration is a floor plan showing
the correct position of the piano and other
furniture.
The general character of the edition makes
an immediate impression and the simplicity of
description tells the story in a way that is very
effective. The text throughout the series gives
information not only upon the correct placing
of the piano and the appointments of a home
in each particular period, but in many cases
tells the type of scarf to be used on the instru-
ment, the sort of rugs that are in keeping with
the period, proper choice of furniture, etc.
The last insert bears on its cover a reproduc-
tion of an etching of A. G. Gulbransen, presi-
dent of the Gulbransen Co., with his personal
message as follows: "To a beauty-conscious
world the piano now becomes more than a cul-
tural influence in the home. Interpreted in
authentic period designs, it is the artistic center
around which the modern living room so
effectively groups itself."
The company announces that the active de-
mand for "Artistic Interiors" has proved that
the general public appreciates beauty and is
quick to respond to suggestions of correct
home arrangement. Gulbransen merchants who
have had an opportunity to introduce the book
to their customers have gone on record as stat-
ing that it is a distinct selling help, in line with
the present requirements and something that
has for a long time been needed in the retail
piano business.
Wurlitzer Treasure Chest
Recordings to Be Used
Mrs. John Campbell, popular vocalist of
Wichita, Kansas, and wife of John Campbell,
general manager of the Innes Music Co., Wur-
litzer dealer in that city, was a visitor to the
Wurlitzer Grand Piano Co. at DeKalb, 111., re-
cently. While there Mrs. Campbell made some
"I HAVE been selling pianos for many years and I have sold
pianos of the best makes. To-day I am still selling pianos and
have no special difficulty in keeping up my own
The
average year by year. I kept it up during 1927
Trade of
and 1 shall keep it during 1928. Nor is it a small
Salesman
annual average by any means. But then I have
been devoting myself to learning the trade of piano selling, not the
trade of waiting for buyers to insist on my letting them buy some-
thing or other called a piano. The musicians of our community
know me. I have made it my business to bring this about. The
piano students in the music schools, their parents, the fathers and
mothers who wish their girls or boys to study piano, the cultured
young couples setting up housekeeping and wishing to live civilized
lives, the ambitious families with a desire for the better things
of life—all these circles of the community I have made it my
11
special recordings which will be used at one
of Wichita's largest theatres soon in a vocal
and instrumental program, using the Wurlitzer
Treasure Chest of Music, "The Piano That
Plays for You." Chas. E. Howe, of the repro-
ducing department of the Wurlitzer Grand
Piano Co., assisted Mrs. Campbell in making
the recordings.
Kimball Queen [Anne Grand
for New Oregon Hotel
Instrument of That Make Installed in New
La Grande Hotel Recently Opened in La
Grande, Ore.—Sold by Eastern Oregon Music
Co. in that City
LA
GRANUK, ORK... February 4.—When the new
and beautiful $350,000 La Grande Hotel was
formally opened to the public recently it was
an occasion for general rejoicing, and the com-
munity congratulated itself over this important
acquisition to the city. The hotel stands on
the site of the first home erected fifty years
ago in what is now La Grande, and is, therefore,
regarded as a fitting memorial to the pioneer
spirit of that section.
Throughout the hotel the appointments are
luxurious, artistic and with every comfort to
add to the pleasure of guests. Music was
naturally of first consideration, and a Kimball
grand piano in Queen Anne period was pur-
chased for its interior grace and richness as
well as for tonal qualities. T. K. Bellamy, pro-
prietor of the Eastern Oregon Music Co., per-
sonally selected the piano during a recent visit
to the Kimball factory and both he and the ho-
tel management are greatly pleased with it.
Dr. Emil Enna, of Portland, Ore., was chosen
to give the program on the occasion of the
opening. This Danish-American pianist-com-
poser, who is well known throughout the
Western States, is one of the organizers of the
Musicians' Club and the Society of Oregon
composers, and is always enthusiastically re-
ceived. His program was made up of works
by Italian, French, Danish, Norwegian and
American composers, as well as works from
his own pen.
The Kimball Queen Anne Grand was played
on that occasion from the mezzanine floor, but
it is to be permanently placed in the beautiful
Spanish ballroom, which added $20,000 to the
cost of the hotel, and is provided with a stage
sixteen by twenty-four feet.
Chicago Piano Tournament
Poster Is Distributed
The
Chicago Piano-Playing Tournament
(Continued on page 12)
business to know, as well as has been possible for one man, during
many years. In other words, I have been, and still am, in tne
piano business. I am not 'keeping store.' I am selling. That is
to say, I have not the static but the dynamic idea of piano selling.
To-day, in the midst of the talk about the public attitude towards
the piano, I stand aside from the clamor and go about my business
of finding and meeting those who need pianos. I find them daily
and I sell pianos to them. I have no difficulty in selling pianos,
and, in fact, always have customers to turn over to my colleagues.
In a word, my friend, if a man will be in the piano business he
must be in the piano business. He need not be, nor is he, to blame
for going into something else; but he should not play at piano
selling and then complain that pianos cannot be sold." Words of
wisdom.
OCCIDENS.