Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
FEBRUARY 11, 1928
It Takes Dealer Enthusiasm
to Sell Pianos
What every piano business needs
today more than anything else is a
real, genuine enthusiasm. Not en-
thusiasm for "pianos" in the abstract
— but an enthusiasm for some one
particular piano.
The kind of enthusiasm which goes
out and makes sales today is not based
on any generality in pianos any more
than in
ness. It is based on accurate knowl-
edge of some one make and name
whose superiority of quality and per-
formance are outstanding and can
be demonstrated.
The Haddorff franchise is valuable
to the dealer as the Haddorff piano
arouses such enthusiasm in him and
his salesmen. And that is just what
the Haddorff does. The artistic origin
of every Haddorff piano, the exact-
ness applied to every detail of its con-
struction, and the principle of tone
balance embodied exclusively in the
Haddorff sound board have made
possible a group of pianos including
small, moderately priced uprights and
grands, which it is believed has never
been equalled.
To know the Haddorff is to know
the kind of enthusiasm which makes
sales.
Style 100
3-Foot, 9-Inch Upright
by Haddorff
Small in size.
Moderate in Price.
It will not, however, suffer by
comparison with the leading piano
on any dealer's floor.
i
Haddorff Piano
Company
Rockford, Illinois