Music Trade Review

Issue: 1928 Vol. 86 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 4, 1928
5
The Music Trade Review
which, according to Mr. Watkin, was unanimous.
WHEREAS, the trade press has given our
Association extraordinary co-operation and sup-
port, especially within the past three months,
presenting to readers columns of valuable in-
formation, and
WHEREAS, the members of the Board of
Control are thoroughly cognizant of the very
assistance which this dissemination
Patent Situation, Definition by Engineering Division of "Socket of substantial
information among members of all branches
of the music industry throughout the United
Power" and "Electric" Sets, Action Against Misrepre-
States means to the Association; therefore, be
it
sentative Publicity and Show Main Topics
RESOLVED, that the Board of Control of
the National Association of Music Merchants
in session at the Hotel Commodore, January 26,
NE of the important matters brought up at a three-day series of meetings held by the 1928, places itself on record in behalf of the en-
Radio Manufacturers' Association in New York last week was that concerning the possibil- tire membership of the Association, as thanking
ities of patent interchange. A. J. Carter, of Chicago, chairman of the Association's Patent In- most heartily the editors, reporters and other
terchange Committee, has been gathering confidential information from manufacturers relative members of the organizations engaged in the
to the patent situation and their ideas, and expects to present a definite plan for the inter- publication of the trade papers of this industry,
change of patents at the annual convention of the organization in June.
for their interest and assistance in bringing to
their thousands of readers news of the activi-
Another important move at the meetings was
ties of our executive office and the various
the denning by the engineering division of the Radio Manufacturers Urge
projects in which we are vitally interested.
terms "socket power" and "electric," as applied
Further Co-operation At the luncheon of the board on Thursday
to radio receivers, for the protection of the pub-
President Roberts of the Association took occa-
lic. The term "socket power" was held to apply
to receiving sets operated from a light socket National Organization Sends Message of Felic- sion to present personally to the representatives
itation to Board of Control of National Asso- of the trade papers the thanks of the Associa-
either direct or through the medium of a self-
ciation of Music Merchants
tion for the co-operation and support given.
charging battery equipment, while the term
"electric set" is held to include only those sets
After adjournment of the executive session of
operated direct from a light socket without the
use of A and B batteries of any description. the Board of Control of the National Associa- A. B. Hart Joins the
It is believed that the official definition will tion of Music Merchants, Thursday afternoon at
H. M. Gable Organization
serve to eliminate the confusion that at present the Hotel Commodore, President C. J. Roberts
exists in both the minds of the trade and public. received the following telegram from Bond P. Will Cover the Southeastern and Atlantic Coast
Various merchandising problems were consid- Geddes, executive vice-president of the Radio
States for the LaPorte Piano Manufacturer
ered at the meeting through the medium of the Manufacturers' Association, Inc.:
"Upon being advised late to-day that the offi-
Merchandising Committee. A survey of mar-
LAPORTE, IND., January 28.—Howard B. Morenus,
kets for all radio apparatus conducted by the cers and Board of Control of the National Asso- vice-president and secretary of the Hobart M.
Department of Commerce and the United States ciation of Music Merchants were in session in Cable Piano Co., announces that A. B. Hart
Chamber of Commerce was approved by the New York, the president and directors of the has just been added to the force of field repre-
committee and the information will be distrib- Radio Manufacturers' Association, also in ses- sentatives of the Hobart M. Cable Co. and will
uted to the members. Plans for the standard- sion at the Hotel Pennsylvania, directed me to start work at once. Mr. Hart, who is well
ization of catalog sheets, of ordering policies extend on their behalf cordial greetings from known in the trade, will make his headquarters
and of financing plans covering instalment the R. M. A. to the N. A M. M. We hope in New York City, but the territory assigned
that you are having a felicitous meeting and him is that of the Southeastern and Atlantic
paper were also considered.
A movement toward improved advertising of that there will be further co-operation between Coast states. Following the appointment of Mr.
radio products to prevent confusion on the part your Association and the R. M. A. in further- Askerlund, which has previously been an-
of the public, and tending to correct certain ing the mutual interests of members of both nounced in this paper, the Hobart M. Cable Co.
trade practices, was endorsed by the Board, Associations. With cordial good wishes sin- now has a sufficient corps of traveling men to
and other steps were taken to extend the serv- cerely yours."
cover the entire country adequately.
President Roberts regretted exceedingly that
ices of the Association to the radio public.
Mr. Morenus stated that the year opened
Plans for the second annual trade show and it was not possible for him to read this mes- auspiciously, from the number of orders lately
fourth annual convention of the R. M. A. to be sage to the members of the board, but author- received, and the management believes that it
held in Chicago in June were discussed at ized its presentation to the entire trade through will be quite satisfactory. The Aristocrat line
length. It was reported that more than half the courtesy of the trade papers.
of the H. M. Cable pianos is developing i,nto
the space available for the trade show had al-
marked preference and great enthusiasm on the
ready been reserved by manufacturers.
part of its dealers for four styles, and the com-
Resolution
of
Merchants
At the luncheon which followed the opening
pany will largely specialize on these four models,
session of the meeting the speaker was O. H.
Thanks the Trade Press including a Hobart M. Cable period model
Caldwell, member of the Federal Radio Com-
grand, player-piano, and two straight uprights.
mission, who outlined the Commission's policy Strong Support of Trade Papers for Various
These are of unusual beauty and fine finish,
and told how in clearing up the broadcasting
Activities of National Association of Music which added to the musical merits and mechani-
situation it had aided not only millions of
Merchants Wins Wide Appreciation
cal excellence of the H. M. Cable pianos, have
listeners-in but the manufacturers as well. He
made a marked impression in the trade.
promised that as the work of the Commission
The following resolution was prepared by
progressed it would prove a still greater benefit Robert N. Watkin, chairman of the Resolutions
to all those interested directly or indirectly in Committee of the National Association of Music
Opens Branch Store
radio.
Merchants, at the meeting of the Board of Con-
trol held in New York last week, but although
The Buckingham & Moak Co., Utica, N. Y.,
Marie Shellman and Howard Carr have the sentiments were strongly endorsed by the has opened a branch music store at 129 North
opened a new music store at N5112 Market members present, pressure of business and a James street, Rome, N. Y., with George B.
sudden adjournment prevented a vote on it, Shearer, formerly of Utica, as manager.
street, Hillyard, Wash.
Radio Makers Hold Three
Day Meeting in New York
O
ESTABLISHED 1862
LAUTEH
ONE OF AMERICA'S
NEWARK N. J.
FINE PIANOS
UPRIGHTS
GRANDS
THE LAUTER-HUMANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 4, l f
The Music Trade Review
What the Dealers Think
The Will A. Watkin Co.
National Association
of Music Merchants
Dallas, Texas
The Monthly Magazine Issue is
very welcome. I like the arrange-
ment of the contents listed, show-
ing the valuable articles, such as
"Store
Management",
"Piano
Sales", "Radio" and the "Phono-
graph".
ROBERT A. WATKIN,
Secretary.
Bradford's
Milwaukee, Wis.
I have read the new Magazine
Number of The Review very care-
fully and am of the opinion that
it is a very worth while publication
and should be very valuable to
the music merchant.
HUGH M. STOLME,
Vice-Pres. & Sales Mgr.
A. Hospe Co.
Omaha, Nebraska
I think very well of this ably ed-
ited magazine and compliment you
thereon. I notice it was established
in 1879—my Omaha house beats
this by five years with the same
fellow at the "steering gear".
The new monthly magazine num-
ber of The Review is a most in-
teresting experiment and I shall
take particular pains to watch its
outcome. I have been a reader
of The Review for many years
and have been impressed with the
fact that The Review has appar-
ently made a specialty of regu-
larly publishing articles of an in-
structive character on every sub-
ject that has been of interest to
members of all branches of the
trade.
The idea of assembling these
most important articles of each
month in one issue, simplifying
their preservation for future ref-
erence and study, while mainly
devoting the other issue of the
month to current matter, is cer-
tainly an innovation. I have al-
ways regarded The Review as be-
ing a publication of the highest
grade and one of the greatest use-
fulness in its field.
Kieselhorst Piano Co.
St. Louis, Mo.
The new Monthly Magazine Number
of January 14th sparkles with inter-
esting, instructive articles and has
"the school girl complexion" typo-
graphically. It's jeux d'eau of mer-
chanding—executive ideas. Purely
American, it's a "Wow."
"If"—(Ah! that fatal—yea, depress-
ing, tiny word) members of our par-
ticular brotherhood will read it with
an open mind, they'll enrich them-
selves immensely.
I am well up in the ranks of the
oldest readers of the Music TRADE
REVIEW, and
can
truthfully
say
I
always welcome its weekly arrival,
and regret its bi-weekly (sometimes
tri-weekly) waste basket exit.
Forty-four pages—count 'em—forty-
four (44) calibre. What a gun you
hand our straight shooters with
which to make a bull's eye.
E. A. KIESELHORST,
President
C. J. ROBERTS,
President.
- A. HOSPE.
Some of the Features in the
The Monthly
MAGAZINE
Issue
KLVIW
OUT FEBRUARY 11
Surveying the Piano Market
Radio
What should be the rate of replacement on pianos in
the home? What kind of a market do the schools
offer? How many pianos are there in the country?
Some of the questions answered in this article, em-
bodying the latest figures available on this important
question.
Television is the latest development in the radio field.
It isn't ready to sell in your stores yet, but it won't
be so many years before it will. The latest develop-
ments in this field are fully described together with
their merchandising application in this article.
Canvassing to Sell Pianos
R. A. Burk, of the Story & Clark Piano Co., gives the
results of his experience in piano canvassing. How
to choose canvassers, how to organize a canvassing
force, how to develop canvassers into salesmen, are
some of the topics treated in this article.
Qiving the Piano a Personality
Do you use the human element in displaying pianos in
your show windows ? Do you really get the attentions
of the passersby when you show these instruments in
your windows? Here is an article telling how two
well-known music houses do just this thing.
The Talking Machine
This dealer, who tells his own story, has been in busi-
ness five and one-half months. He is in a town of
1,025 population, and he has done over $14,000 worth
of business in that time. His plan is direct and simple.
Perhaps you can use it on a bigger scale.
Musical Merchandise
The regular monthly Musical Merchandise Section, in-
cluding an analysis of the band instrument market,
made by one of the leading manufacturers, and the
story of how a leading musical merchandise retail
house has developed its drum department, as well as
all the regular features.

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