Music Trade Review

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The Music Trade Review
22
Reliability the Ace in
the Music Dealers' Hand
W. F. Armstrong of the Boston Store, Milwau-
kee, Tells How It Meets Price Competition
Every Time and Conquers It
dous help to business generally, especially as it
has resulted in the sale of so many instruments
that were formerly unknown," said Mr. Ward.
"There is no reason why a single one of the
coming generation should say I didn't have a
chance to learn to play anything. They are
being made acquainted with the finest musical
works of the greatest composers, by actually
producing the music themselves, and music deal-
ers should be grateful for the tremendous
amount of educational effort which has been put
forth by schools, etc., in this connection."
FEBRUARY 4, 1928
Vesey Walker Opens Own
Store in Milwaukee
New Firm Will Be Known as the Walker Music
Shop and Walker School of Music
MILWAUKEE, WIS., February 2.—Vescy Walker,
whose contract with the Kesselman-O'Driscoll
Co. ended February 1, is opening the Walker
principal qualification of musical merchandise,
Music Shop and the Walker School of Music at
in the opinion of William F. Armstrong, of the
310 Wisconsin avenue here. He has been with
Boston Store musical department here.
the Kesselman firm for the past year. He for-
"A music dealer who has built up a reputation
merly operated the Walker Musical Exchange,
through many years of real service is sure to
but sold his interest in this concern to A. S.
continue to have a profitable business, regard-
Arnstam and Fred Janssen when he joined the
less of how many new concerns enter the busi-
Kesselman-O'Driscoll Co. The new store is lo-
ness, and how many new items of merchandise
are introduced into the industry," said Mr. Arm- Charles F. Albert Doing Large Business in Eu- cated in one of the chief business blocks of the
strong. "The dealer who manages his music
rope Despite Lower Prices of Foreign Prod- city, on the second floor. The music school will
be on the third floor of the building. The
store or department along methods which have
ucts—Selling on Quality Basis
Buescher, Leedy and Paramount lines will be
built confidence in his business often has to
sold
in the new store.
compete with a number of small establishments
PHILADELPHIA, PA., January 28.—With a busi-
who coax their customers with extremely low ness that dates back to 1862 and a reputation
prices, discounts, etc. I maintain, however, that that now extends to European nations, the local
customers will come into the established music manufacturers of violin string and accessories,
store in preference to these smaller concerns, the firm of Charles F. Albert, has succeeded in
especially if they are desirable customers, every distributing its lint: of American-made strings
single time. It never pays to do business on a in countries where heretofore only the foreign Stadlmair Line of String Instruments Together
price basis alone. Customers want to be able to strings were available. Since removing to its
With Columbia and Brunswick Phonographs
feel that they can rely on the merchandise and enlarged factory at 717 Delancey street, the Al- Are Added to Stock
on the merchant from whom they buy it."
bert Co., of which Edward Mendell is head,
Mr. Armstrong reports business as being has been campaigning in the lands across the
PHILADELPHIA, PA., January 30.—With Harry
"fair" at this time, radios, however, being seas with great success in the exportation of its Hershman at its helm, the lines recently opened
"good."
line of strings. Germany, Sweden, Norway and Music Box, at 309 South Broad street, are be-
Denmark, are now large purchasers despite the ing expanded to take in a larger assortment of
low cost of the foreign made products. The musical goods including string, brass and other
improved methods of manufacture which the instruments. There new is installed a complete
Albert Co. has adopted and the care in prepara- assortment of the line of string instruments
tion of its string under proper weather condi- made by the Henry Stadlmair Co., New York;
T. Lane Ward, of Ward-Brodt Co., Tells of tions before completing the winding of the the Columbia and Brunswick talking machines
cords, has been a factor for the success of the and a sheet music department with all the popu-
Steady Advance That Is Being Made
domestic strings in the foreign markets. The lar sellers. A large accessory department is
Albert Co. has been making strings for violins also maintained. The proprietor long has been
MADISON, WIS., February 2.—Many musical in-
ever
since 1868 and its firm already has a wide identified with the trade, having previously been
struments which were formerly practically un-
known, such as the oboe, bassoon, French horn, domestic distribution. There recently was associated with the sales staff of the Stadlmair
and English horn, are now intimately known to added to the line two new strings, a D-alumi- Co. and with the local wholesale dealers, the
all young people with the education of children iium for the violin, and a G-silver string for the Sorkin Music House.
in orchestra and band music, in the opinion of same instrument, both at popular prices.
T. Lane Ward of the Ward-Brodt Music Co.,
of this city. "These orchestras and bands
Consult the Universal Want Directory of
among the younger people has been a tremen- The Review.
Frederick Gretsch, president of the Fred
Gretsch Mfg. Co., well-known musical instru-
ment house of Brooklyn, N. Y., was recently
elected a director of the Suffolk Title Guarantee
Co., of Long Island.
MILWAUKEE, WIS., January 30.—Reliability is the
Philadelphia String Makers
Winning Foreign Trade
Music Box, Philadelphia,
Extending Its Lines
Growth in the Musical
Knowledge of Children
New Post for Fred Gretsch
01OES7 AND URCECT HOUSE IN T K T M K
O" NAZARETH, PA.
O
Establixki-d 1035
Cvnuine MARTIN Guitars..
Mandolins, Ukuleles. Tiples
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
BRUNO Neons SECURITY
ESTABLISHED 1 * 3 4
C.Bruno&SonZnc
BRUNO Means SECURITY
S51-S5B FOURTH AVC-N.Y.C.
NEW—Sold Only by Music Dealers
TUXEDO
Polishing Cloth
The twin-face cloth for cleaning and pol-
ishing Saxophones, Trumpets, Banjo and
Drum Rims, etc.
Highly recommended by the leading
manufacturers. Retail price 50c.
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound String*
Gibson Musical String Co. B e J K l u
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
Manufactured by
N1COMEDE MUSIC CO.
Altoona, Pa.
VICTOR
TALKING
MACHINES
MULLER & KAPLAN
154 East 85th St., N. Y.
O ' NAZARETH,PA