Music Trade Review

Issue: 1928 Vol. 86 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 28, 1928
The Music Trade Review
Dealers' Executive Board Meeting Held
(Continued from page 5)
trade organization and every individual member
of the trade should take an active interest, and
urged that support should be prompt when
requested by those who are in touch with af-
fairs at Washington and will be able to judge
just when country-wide pressure is needed. In
the meantime he suggested that as many as pos-
sible of the trade communicate with members
of the Senate Finance Committee in an effort
to giving them a proper understanding of the
unfairness of the measure as it now stands.
Afternoon Session
At the opening of the afternoon session Presi-
dent Roberts read telegrams of regret from
Parnham Werlein, New Orleans, and Shirley
Walker, of San Francisco. He also read a let-
ter from R. M. Grunewald, L. Grunewald, Ltd.,
New Orleans, emphasizing the fact that in as
much as the Mississippi River drained fully a
third of the United States, the problem of con-
trolling that river's floods was one of national
rather than of local interest.
The secretary was instructed to communicate
to the members of the Association to decide
whether or not they desired, in connection with
the June convention, an advertising exhibit or
or a display of Music Week window displays
or both as had been the custom at previous
gatherings. Charles H. Yahrling suggested that
% prize or prizes be offered for the best plan
for conducting group instruction classes by
dealers, and it was voted to appropriate $200
to cover the cost for such a contest.
The question of the annual banquet also pro-
voked considerable commotion, although no
definite plans were made. It was voted, how-
ever, to place in the hands of the president all
arrangements for the annual banquet, he being
given full power to engage the services of some
one whom he considered competent to handle
this important convention feature.
Secretary Loomis was particularly enthusias-
tic over the manner in which the manufacturers
had supported the Association in the special
promotion stamp which has resulted in sufficient
revenue to finance a number of projects, in-
cluding the meeting of the Piano Section of the
Committee on Instrument Music of the Music
Supervisors' National Conference.
The National Association has at the present
time ten affiliated State associations, viz., north- •
em California, southern California, Illinois, In-
diana, Maryland, Michigan, New York, North
Carolina, Pennsylvania and Wisconsin, and six
of these organizations were represented at the
meeting of the Executive Committee.
Among those who attended the sessions of
the Executive Board were C. J. Roberts, Balti-
more, president; Chas. H. Yahrling, Youngs-
town, O., and A. Z. Moore, Lancaster, Pa., vice-
presidents; Otto B. Heaton, Columbus, O., Jay
Grinnell, Detroit; Alexander McDonald, New
York, and George J. Winter, Erie, Pa., direc-
tors; Robert N. Watkin Dallas, Tex.; M. V. De-
Foreest, Sharon, Pa.; E. Paul Hamilton, Brook-
lyn, N. Y.; Henry Dreher, Cleveland, and Ed-
ward H. Uhl, Los Angeles, of the Advisory
Board of past presidents; Frederick P. Stieff,
Baltimore; W. C. W. Marshall, White River
Junction, Vt.; H. G. Hyde, Courtland, N. Y., m
and W. Otto Miessner, Milwaukee, Wis., of
the Auxiliary Board, made up of representatives
of affiliated local associations, A. P. McCoy,
Hartford, Conn., and Delbert L. Loomis, execu-
tive secretary.
The Dinner
On Thursday evening the members of the
executive committees of the National Associa-^
tion of Music Merchants and the National Piano
Manufacturers' Association, together with the
members of the Board of Directors of the Music
Industries Chamber of Commerce, were the
guests of the New York Piano Manufacturers'
Association and the New York Piano Mer-
chants' Association at a dinner at the Hotel
Commodore, which, from the social standpoint,
proved an unqualified success.
The principal speaker at the dinner was Theo-
dore E. Steinway, president of Steinway & Sons,
who gave a delightful talk, partly humorous and
partly serious, but full of optimism and faith
in the future of the industry. Mr. Steinway
called attention to the marked and steadily in-
creasing interest in music. Not so many years
ago, he said, New York had difficulty in sup-
porting one orchestra, giving a score of con-
certs or so, while to-day there are probably 100
orchestras, including local organizations and
visiting ones, giving hundreds of concerts each
season for many of which it is often impossible
to secure a seat.
The speaker held that the popularity of the
radio and the talking machine were due largely
to simplicity of operation, and that the piano
men were proceeding along the right lines in
endeavoring to simplify the problem of learning
to play their instruments. Withal, he declared,
these other musical instruments were serving
the purpose of increasing musical appreciation
which was bound to react to the benefit of the
piano industry.
It is not a time for fretting, but rather one
for planning to work harder and more earnestly
for the future, he stated. The importance of
the piano as the basic musical instrument is
constantly gaining more recognition and as Mr.
Steinway put it: "We are always going to have
with us that popular three-piece orchestra—•
piano, stool and cover."
The only other speaker was C. J. Roberts,
president of the National Association of Music
Merchants, who made a point of the fact that
although radio and the talking machine might
be competitors of piano men, they were, never-
theless, helping to re-establish American home
life. Hermann Irion, president of the Chamber,
was toastmaster, and during the evening a num-
ber of solos were offered by Norman Jolliff,
baritone. It was a representative gathering of
trade members from California to New York
and Texas to Vermont.
Music Advancement
Committee Holds Meeting
most valuable information. They, too, urged
that the financial support given to the Bureau
be extended as far as possible.
Those of the trade who attended the sessions
included Mark P. Campbell, chairman of the
committee; C. J. Roberts, president of the Na-
tional Association of Music Merchants; C. M.
Tremaine, director of the Bureau; Wm. J.
Haussler, president, National Musical Merchan-
dise Association; Robert N. Watkin, Dallas,
Tex.; Hermann Irion, president of the Chamber;
H. E. Lawrence, of the Standard Pneumatic
Action Co.; E. S. Boykin, executive secretary of
the Sales Promotion Committee of the National
Piano Manufacturers' Association; Franklin
Dunham, director of the Educational Depart-
ment of the Aeolian Co.; R. E. Hopkins, of the
Victor Talking Machine Co.; Kenneth Clark, of
the National Bureau for the Advancement of
Music, and several others.
Fire Damages Stettner
Fire caused considerable damage recently in
the establishment of the Stettner Phonograph
Corp., located on the third floor at 318 East
Seventy-fifth street, New York, when a blaze
started in the drying room of the concern. Sev-
eral radio cabinets in process of construction
were destroyed by the flames.
Pratt Read
Products
P i a n o Ivory
Piano Keys
P i a n o Actions
Player Actions
Chamber of Commerce Committee Reviews
Progress of the Bureau's Work—Educators
Testify to Great Value of Organization
An important meeting of the Music Advance
ment Committee of the Music Industries Cham-
ber of Commerce was held at the headquarters
of the Chamber in New York on Wednesday
of this week to observe the progress that has
been made in the work of the National Bureau
for the Advancement of Music, and to discuss
plans for the future with the very definite idea
in mind of enlarging on that work so far as
possible. Particular attention was given to the
question of the promotion of class-piano instruc-
tion in the schools of the country, and to other
phases of the Bureau's work.
In the course of the meeting Dr. Hollis Dann,
professor of Music Education of New York
University; Lee F. Hammer, Department of
Recreation of the Russell Sage Foundation;
Joseph E. Maddy, chairman of Instrumental
Affairs of the Music Supervisors' National Con-
ference, and Dr. W. Dykema, head of the music
department of Teachers' College, Columbia Uni-
versity, took occasion to express their high ap-
preciation of the work of the Bureau for the
cause of music and music appreciation generally,
and stated that the Bureau had placed at the
command of musical interests a great fund of
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest
Quality
Special Repair Departments
Maintained for Convenience
of Dealers
PRATT, READ & CO.
THE PRATT READ
PLAYER ACTION CO.
Oldest and Best
THIS YEAR IT'S LUDWIG PIANOS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
JANUARY
28, i Ampico in the Knabe Stars in Cleveland Concert
' I V HE Knabe Ampico played an important part
in a recent entertainment given at the
Cleveland, O., Masonic Temple by the Holly-
rood Commandery. Stuart Ross, concert pianist,
used the Knabe Ampico very effectively, playing
alternately with his own Ampico recordings.
The Jane Spaeder Steppers, a prominent group
of dancers, executed a series of seven dances to
the accompaniment of the Ampico.
The Ampico part of the program was made
possible through the efforts of W. O. Shaffer of
the Cleveland Knabe Warerooms, who wrote to
the Ampico Corp., New York, as follows: "Audi-
ence somewhat stunned at first, but you ought
to have heard the applause later."
The LeVine & Black Co. had circulars printed
offering as the prize for the best answer to this
question a "Huston Ray Souvenir Tom Thumb
Piano" which was put on display in the theatre
Instrument Being Exploited Very Effectively by lobby. Hundreds of letters poured in and the
Huston Ray on His Vaudeville Tour—Suc- winning essay was selected by a committee of
judges as follows: Mrs. Carl B. Chamberlain,
cessful Contest by Detroit Theatre
first vice-president, Detroit Federation of
Early in December the Milton Piano Co., Women's Clubs; Mrs. Vera Simson, prominent
New York, arranged with Huston Ray, "The music teacher and concert artist; Miss Vivian
Miracle Man of the Piano," to exploit the Tom Weaver, popular Detroit pianist, and Huston
Thumb piano in connection with his stage ap- Ray.
The winner proved to be R. H. Griffith, of
pearances on the big vaudeville circuits of the
country and already company officials report 1914 Calvert street, Detroit, Michigan. His
substantial results in the form of actual orders essay follows: "Music has a decided emotional
as a result of Mr. Ray's exploitation at the in- effect upon me. There is a form of music for
each form of activity in life, one corresponding
strument.
One of the most successful bids for Tom to the other with perfect understanding and
Thumb publicity was in the shape of a contest unity. Blending music with life is God's own
conducted in Detroit at the Oriental Theatre. plan, and harmony of mind and body as nature
With the co-operation of the LeVine & Black has planned is likened to the harmony pro-
Piano Co., distributor of Milton pianos, the duced by music. Music affects me by dispelling
theatre put on a contest among its patrons, who sorrow when I am sad, provided I hear cheer-
were asked to write a short essay on the sub- ful music; by comforting me in times of dis-
ject: "What Effect Does Music Have Upon tress; by softening pain when I am ill; by
changing disease to a sense of ease; by calming
You?"
fear and bringing peace; by giving me courage
when hope seems to cease; by renewing
strength when I am tired and weak; by bringing
me closer to mental harmony and happiness;
this music does for me."
While in Detroit Mr. Ray, who is quite a
plugger, moved his Tom Thumb piano into the
Receiving Hospital and gave a demonstration to
the patients with much success.
Milton "Tom Thumb" Piano
Appearing in Vaudeville
Sell Them an UPRIGHT First!
And it is so easy if it is
a Holland.
This little style "Two",
an even four feet in
height, gives the pur-
chaser a maximum of
musical v a l u e and
beauty.
An ornament to any
home, a source of con-
stant musical joy to the
owner.
48 inches high. Brown mahogany or figured walnut
If rite the Manufacturers
HOLLAND PIANO MANUFACTURING CO.
EXECUTIVE and SALES HEADQUARTERS: Metropolitan Bank Building, Minneapolis, Minn.
FACTORY: Menomonie, Wis.
Gives Straube Successful
Representation in East
Capt. J. A. Bryan, of Wide Business Experience,
is Credited With Real Accomplishments in
His Wide Territory
The extent to which a competent wholesale
representative of sound business experience can
develop and maintain pleasant and effective rela-
tions with piano merchants is well reflected in
the success attained by Capt. J. A. Bryan, east-
ern representative of the Straube Piano Co. The
distribution of Straube pianos in the eastern
states has grown very rapidly during the past
few years and the Straube Piano Co. attributes
a considerable portion of this progress to Capt.
Bryan. A letter just received by the company
states: "We are always glad to see Mr. Bryan.
He is kind and courteous and always ready to
help with good advice. We like your goods
too."
Veteran Music Dealer Is
Honored by Sigma Phi
John C. McClain Has Contributed Generously
to the Cause of the Fraternity and Educa-
tion Generally
SALT LAKE CITY, UTAH, January 17.— John C.
("Daddy") McClain, well-known Utah music
dealer, and president of the Utah Music Co., was
signally honored recently by high officials and
members of the Sigma Phi. The fine new lodge
room was dedicated in his name by the Grand
Tribune, Joseph C. Nate, and he was presented
with a golden key of admission and a chair to
be reserved as his special seat in the home of
the chapter.
Robert N. Watkin Elected
Robert N. Watkin, secretary of the Will A.
Watkin Co., Dallas, Texas, has been re-elected
a director of the Retail Merchants' Association
of Dallas.

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