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The Music Trade Review
Regal Go. Introduces
the New Octofone
Instrument Combines Tonal Values of Tenor
Guitar, Tenor Banjo, Ukulele, Taropatch,
Tiple, Mandolin, Mandola and Mando Cello
January 21.—The Octofone or
"eight purpose" instrument, which was intro-
duced by the Regal Musical Instrument Co.
this week, has aroused a great deal of attention
among the jobbers and dealers who are in the
city and who visited the
plant at 3211 G r a n d
avenue to see the first
samples.
As the name suggests,
the Octofone enables the
player to take advantage
of the most harmonious
tone combinations of any
and all of the following
eight instruments: tenor
guitar, tenor banjo, uku-
lele, taro patch, tiple,
mandolin, mandola and
mando cello.
Accompanying e v e r y
instrument is a little
booklet of instructions
on how to use, how to
tune and how to play the
Octofone and an unusual
Regal Octofone
combination of delightful tones is produced
when the instructions are followed.
The use of the Octofone as a tenor banjo
or tenor guitar as well as the other instruments
is accomplished through special tuning ex-
plained in detail in the folder that accompanies
the instrument. The use of the Octofone as a
doubling instrument or a practice instrument
for the home offers a wide field for increased
sales among beginner players, advanced ukulele
players as well as the professional. The latter
will use it to advantage in orchestra work as
a doubling instrument, while the amateur will
find it a delightful solo instrument or an accom-
paniment for voice, the voice or solo instru-
ment with the piano.
In addition to the eight purposes of this
CHICAGO, III.,
unique instrument, it is made in an unusually
attractive design of the best materials with the
Regal standard of workmanship. Quoting the
expression of the officials of the company, it is
destined to put "new life into the musical mer-
chandise trade."
Prominent Trade Figures
Visiting in Chicago
Past Week Brought Large Number of Weil-
Known Men to Musical Merchandise Trade
of Chicago
CHICAGO, III., January 21.—The past week has
been an active one in local musical merchandise
circles with an unusually large number of out-
of-town manufacturers and jobbers and their
representatives visiting the trade here. Among
the visiting tradesmen have been Charles Son-
field, C. Bruno & Son, Inc., New York; Fred
Gretsch, Jr., Brooklyn, N. Y.; Henry Gerson,
Carl Fischer, Inc., New York; Harry Meyers,
Epiphone Banjo Corp., Long Island City, New
York; M. Stein, William R. Gratz Import Co.,
New York; Dr. Karl Fuchs, Bohland & Fuchs,
Graslitz, Czecho-Slovakia; James Boyer, C. G.
Conn, Ltd., Elkhart, Ind.; William Brenner,
Gretsch & Brenner, New York; Felix Baer,
Buegeleisen & Jacobson, New York; Jack
Schwartz, J. Schwartz Music Co., New York;
Frank Howard, J. W. Jenkins Sons Music Co.,
Kansas City, Mo.
Fire Failed to Check
Melody Holiday Trade
VICTOR
TALKING
MACHINES
CBruno &Son &%c
»5I*3d» FOURTH AVE - N.V.C.
NEW—Sold Only by Music Dealers
Gold Medal Strings
TUXEDO
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
B
*JK Ile
SEND FOR TRADE PRICE LIST OF
MEMPHIS, TENN., January 21.—The Melody
Music. Shop, which suffered a disastrous fire a
few days before Christinas that ruined most of
its stock, still was able to do a good holiday
business due to the enterprise of Saul Bluestein,
the proprietor, who rushed into temporary
quarters and carried on with a vim. Although
still in temporary quarters, business is good.
NA2ARETH.PA. O
MARTIN (Millars.
Mandolin*.
for
Violin, Viola,
'Cello and Bass
Manufactured by
NICOMEDE MUSIC CO.
Altoona, Pa.
Effect of Temperature
on Instruments' Pitch
ELKHART, IND., January 21.—The effect of tem-
perature on band and orchestra instruments
should not be disregarded by music dealers, says
Harry Lewis in the latest issue of True Tone,
the monthly musical journal of the Buescher
Band Instrument Co. Band instruments are
tuned to A440 in an even temperature at 70 de-
grees Fahrenheit at the Buescher factory. He
points out that a cold instrument will be flat
in pitch while pianos and stringed instruments
are just the opposite. Mr. Lewis also shows how
it is possible for instruments that are played
out of tune to be the fault of the player and the
article contains much material of interest to
dealers in helping their sales stories.
The issue has among its features an editorial
by Percy Grainger: "Music in Our Schools and
Homes," by Mrs. Ruth Haller Cutaway; an
article on community concert bands; "Self-Help
in Music Study," by Clifford Bloom; "Meyer
Davis—the Musical Midas"; "Saxology," by
Harry W. Lewis.
ESXABUSMCD l » 3 «
The twin-face cloth for cleaning and pol-
ishing Saxophones, Trumpets, Banjo and
Drum Rims, etc.
Highly recommended by the leading
manufacturers. Retail price SOc.
PHILADELPHIA, PA., January 21.—By special re-
quest from Pat Conway, noted band leader, H.
Benne Henton, Philadelphia distributor of the
Conn Band Instruments, and famed as a saxo-
phonist, was a guest at the broadcasting station
WEAF, New York, last week when the Gen-
eral Motors Family Party program was fea-
tured. Mr. Henton who formerly was asso-
ciated with Director Conway, is head of the
Henton-Knecht Co., among the leading dis-
tributors of band instruments in this city with
a unique studio attached to the establishment
for teaching all instruments, and a large staff
of instructors. The firm also distributes the
Leedy drums and its allied instruments. An-
nouncement recently was made to the local firm
of the completion of the new factory extension
of the Leedy Co. A very popular seller in re-
cent times in the band instruments made by the
Conn Co. was the metal clarinets which that
manufacturer has perfected. The distribution of
these has been extended in the past year.
Buegeleisen & Jacobson, importers and whole-
salers of musical merchandise, 5-7-9 Union
Square, New York, are issuing a special supple-
ment catalog for distribution to their dealers.
This bulletin lists a number of important items
for this season of the year with certain numbers
that are being closed out at prices that should
be attractive to the dealer. Samuel Buegeleisen,
head of the house, urges dealers to give this
supplement some study in arranging for mer-
chandise purchases that will enable them to
start the year off with some good selling num-
bers.
MUSICAL
MERCHANDISE
Polishing Cloth
Head of Henton-Knecht Co., Philadelphia,
Noted Saxophonist, Broadcasts During Gen-
eral Motors' Hour
Leading Article in Buescher "True Tone" In-
teresting Discussion of This Topic by Harry
Lewis
Dependable
WHOLESALE
H. Benne Henton on Radio
With Conway's Band
Buegeleisen & Jacobson
Issue Supplement Catalog
OLDEST AND URGOr NOUS IN UK
ONLY
CATALOG ON
APPLICATION
JANUARY 28, 1928
MULLER & KAPLAN
154 East 85th St., N. Y.
O" NAZARETH, PA
Q