Classic Mode

Music Trade Review

Issue: 1928 Vol. 86 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
M. M. Associations Hold
Joint New York Meeting
sary to ask for police protection to avoid crowd-
ing in the plate glass windows.
The introduction of the Bacon Silver Hell
banjo and the demonstration of its merits by
Princess Starlight proved a huge success as a
business as well as entertainment feature, ac-
cording to Frank Carlin, proprietor of the
Carlin Music Co., not only in prestige but in
sales.
Musical Merchandise Manufacturers Association (Eastern Dis-
trict) and Associated Musical Instrument Dealers Discuss
Took the Granada, but
a Joint Program of Promotional Activities
They Left the Rest
ALBANY, N. Y., January 22.—The Carl Joseph
*"•""* HE Musical Merchandise Manufacturers' Association (Eastern District) and the Associated Music Co., local Gibson agents, recently re-
*• Musical Instrument Dealers of N«w York held a joint meeting at the Fifth Avenue Hotel ceived a Granada model Gibson banjo and
on Tuesday of last week, when a number of plans for closer co-operation between the manufac- immediately put it in the window on display
turers and dealers were discussed particularly along promotional lines. Those present listened to along with some other very valuable merchan-
an address by Kenneth Clark, of the Civic Music Division of the National Bureau for the Ad- dise. The very next morning the window was
vancement of Music, who stressed the importance and advantages of fretted musical instruments found smashed and the Granada was gone, with
the other high-priced instruments untouched.
in the development of musical appreciation
Music Co., which arranged for a special window While Mr. Joseph appreciates the tribute to the
throughout the country.
The Associated Musical Instrument Dealers display in which Princess Starlight appeared in Granada instrument, he is anxious to recover
also held their annual election of officers at the costume in a beautiful Indian setting, that at- it, and is broadcasting the fact to dealers to
same meeting. Arthur J. Neumann, of the New tracted such large crowds that it became neces- watch out for TB-G No. 8769-25.
York Band Instrument Co., who had served two
years as vice-president, was elected president,
with L. H. McQueston, of Landay Bros., vice-
president; Fred Gretsch, of the Fred Gretsch
Mfg. Co., treasurer, and Harry L. Hunt, of Chas.
H. Ditson & Co., secretary, the latter two being
re-elected.
Will Specialize in Giving Service to Gibson Dealers and Representatives Throughout
Those present at the meeting included N. A.
the Country—Formerly With Jenkins and Gibson
Brenner and B. J. Schultz, of Gretsch & Bren-
ner; D. L. Day, Bacon Banjo Co.; Wm. J.
Ty-ALAMAZOO, MICH., January 19.—Frank
of Gibson, Inc., during the past two years made
Smith, Wm. J. Smith Music Co.; A. J. Neumann
*•*• Miller is back with Gibson, Inc., manufac- it necessary to look around for help and Miller
and A. W. Baubel, New York Band Instrument
is expected to fill the bill in an ideal manner
Co.; L. H. McQueston and C. J. Deutsch, Lan- turer of fretted instruments, and will assist
Frank
Campbell,
the
sales
manager,
in
the
sales
because
he is an old member of the Gibson
day Bros.; M. Oettinger, Musicians' Supply Co.,
family.
Boston; F. C. Hendry, American Engineering
He was formerly middle western Gibson repre-
Co., Boston; B. H. Schwartz, J. Schwartz Music
sentative but during the past few years he has
Co.; E. E. Strong and Phil Nash, Fred Gretsch
been in Kansas City, Mo., where he was with
Mfg. Co.; Frank Gibson, Jr., Gibson Musical
the sales promotion department of the J. W.
Frank
|
String Co.; E. M. Cameron and E. A. Stat- |
Jenkins
Sons' Music Co., one of the largest
hopoulo, Epiphone Banjo Corp.; C. F. Chapin,
|
Miller,
j
wholesale and retail musical merchandise houses
Standard Music String Co.; H. C. Long, Wav-
in the west, which is exclusive Gibson dis-
crly Musical Products Co., Abe Halpin, Shuttite 1 Now With |
tributor in their section. He was also active
Products; Frank Theiss, American Case Co.;
in musical affairs, conducting dance and theatre
Walter Grover, A. D. Grover & Son, Inc.; 1 Gibson, Inc. |
orchestras and was director of Frank Miller's
Henry Gerson, Carl Fischer, Inc.; H. L. Hunt, 1 Kalamazoo, 1
Cowboy Band.
("has. H. Ditson & Co.
I
Mich. 1
Mr. Miller has already developed several im-
portant new plans for assisting Gibson distribu-
tors in digging up more business, and he is filled
with enthusiasm over the new Gibson banjos.
"There's a subtle lure and attraction in the
Series of Concerts Attracts Wide Interest— and advertising departments, specializing in the beauty of Gibson fretted instruments that you
Carlin Co. Asks for Police to Handle Crowds rendering of helpful service to Gibson dealers just can't resist," is Mr. Miller's explanation for
his return to the fold.
and representatives. The unusually rapid growth
at the Window Demonstration's
Frank Miller Appointed Assistant to
Sales Manager Frank Campbell of Gibson
Starlight Demonstrates the
Bacon in Indianapolis
INDIANAPOLIS, IND., January 23.—The Bacon
Silver Bell banjo was recently featured by
Princess Starlight, Indian Princess, who visited
the' large industrial centers of this city, giving
banjo concerts during the noon hour. In all
demonstrations she appeared in Indian costume
and great appreciation was manifested by the
employes for the masterly and entertaining way
in which she played the Bacon banjo.
At the Real Silk Hosiery Mills 3,000 employes
gathered in the auditorium where a concert was
given. This same performance was also given
at the Riley Hospital for crippled children and
the Grotto Ceremonial at the Claypoole Hotel,
as well as being broadcast from WFBM, the
Indianapolis Power & Light Co. station.
This series of concerts offered an excellent
tie-up for the local music dealer, the Carlin
DRTTFCH
Trade
Mark
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch Mfe Co.
6O Broadway BrooWyn,N.Y
23
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
24
The Music Trade Review
Regal Go. Introduces
the New Octofone
Instrument Combines Tonal Values of Tenor
Guitar, Tenor Banjo, Ukulele, Taropatch,
Tiple, Mandolin, Mandola and Mando Cello
January 21.—The Octofone or
"eight purpose" instrument, which was intro-
duced by the Regal Musical Instrument Co.
this week, has aroused a great deal of attention
among the jobbers and dealers who are in the
city and who visited the
plant at 3211 G r a n d
avenue to see the first
samples.
As the name suggests,
the Octofone enables the
player to take advantage
of the most harmonious
tone combinations of any
and all of the following
eight instruments: tenor
guitar, tenor banjo, uku-
lele, taro patch, tiple,
mandolin, mandola and
mando cello.
Accompanying e v e r y
instrument is a little
booklet of instructions
on how to use, how to
tune and how to play the
Octofone and an unusual
Regal Octofone
combination of delightful tones is produced
when the instructions are followed.
The use of the Octofone as a tenor banjo
or tenor guitar as well as the other instruments
is accomplished through special tuning ex-
plained in detail in the folder that accompanies
the instrument. The use of the Octofone as a
doubling instrument or a practice instrument
for the home offers a wide field for increased
sales among beginner players, advanced ukulele
players as well as the professional. The latter
will use it to advantage in orchestra work as
a doubling instrument, while the amateur will
find it a delightful solo instrument or an accom-
paniment for voice, the voice or solo instru-
ment with the piano.
In addition to the eight purposes of this
CHICAGO, III.,
unique instrument, it is made in an unusually
attractive design of the best materials with the
Regal standard of workmanship. Quoting the
expression of the officials of the company, it is
destined to put "new life into the musical mer-
chandise trade."
Prominent Trade Figures
Visiting in Chicago
Past Week Brought Large Number of Weil-
Known Men to Musical Merchandise Trade
of Chicago
CHICAGO, III., January 21.—The past week has
been an active one in local musical merchandise
circles with an unusually large number of out-
of-town manufacturers and jobbers and their
representatives visiting the trade here. Among
the visiting tradesmen have been Charles Son-
field, C. Bruno & Son, Inc., New York; Fred
Gretsch, Jr., Brooklyn, N. Y.; Henry Gerson,
Carl Fischer, Inc., New York; Harry Meyers,
Epiphone Banjo Corp., Long Island City, New
York; M. Stein, William R. Gratz Import Co.,
New York; Dr. Karl Fuchs, Bohland & Fuchs,
Graslitz, Czecho-Slovakia; James Boyer, C. G.
Conn, Ltd., Elkhart, Ind.; William Brenner,
Gretsch & Brenner, New York; Felix Baer,
Buegeleisen & Jacobson, New York; Jack
Schwartz, J. Schwartz Music Co., New York;
Frank Howard, J. W. Jenkins Sons Music Co.,
Kansas City, Mo.
Fire Failed to Check
Melody Holiday Trade
VICTOR
TALKING
MACHINES
CBruno &Son &%c
»5I*3d» FOURTH AVE - N.V.C.
NEW—Sold Only by Music Dealers
Gold Medal Strings
TUXEDO
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
B
*JK Ile
SEND FOR TRADE PRICE LIST OF
MEMPHIS, TENN., January 21.—The Melody
Music. Shop, which suffered a disastrous fire a
few days before Christinas that ruined most of
its stock, still was able to do a good holiday
business due to the enterprise of Saul Bluestein,
the proprietor, who rushed into temporary
quarters and carried on with a vim. Although
still in temporary quarters, business is good.
NA2ARETH.PA. O
MARTIN (Millars.
Mandolin*.
for
Violin, Viola,
'Cello and Bass
Manufactured by
NICOMEDE MUSIC CO.
Altoona, Pa.
Effect of Temperature
on Instruments' Pitch
ELKHART, IND., January 21.—The effect of tem-
perature on band and orchestra instruments
should not be disregarded by music dealers, says
Harry Lewis in the latest issue of True Tone,
the monthly musical journal of the Buescher
Band Instrument Co. Band instruments are
tuned to A440 in an even temperature at 70 de-
grees Fahrenheit at the Buescher factory. He
points out that a cold instrument will be flat
in pitch while pianos and stringed instruments
are just the opposite. Mr. Lewis also shows how
it is possible for instruments that are played
out of tune to be the fault of the player and the
article contains much material of interest to
dealers in helping their sales stories.
The issue has among its features an editorial
by Percy Grainger: "Music in Our Schools and
Homes," by Mrs. Ruth Haller Cutaway; an
article on community concert bands; "Self-Help
in Music Study," by Clifford Bloom; "Meyer
Davis—the Musical Midas"; "Saxology," by
Harry W. Lewis.
ESXABUSMCD l » 3 «
The twin-face cloth for cleaning and pol-
ishing Saxophones, Trumpets, Banjo and
Drum Rims, etc.
Highly recommended by the leading
manufacturers. Retail price SOc.
PHILADELPHIA, PA., January 21.—By special re-
quest from Pat Conway, noted band leader, H.
Benne Henton, Philadelphia distributor of the
Conn Band Instruments, and famed as a saxo-
phonist, was a guest at the broadcasting station
WEAF, New York, last week when the Gen-
eral Motors Family Party program was fea-
tured. Mr. Henton who formerly was asso-
ciated with Director Conway, is head of the
Henton-Knecht Co., among the leading dis-
tributors of band instruments in this city with
a unique studio attached to the establishment
for teaching all instruments, and a large staff
of instructors. The firm also distributes the
Leedy drums and its allied instruments. An-
nouncement recently was made to the local firm
of the completion of the new factory extension
of the Leedy Co. A very popular seller in re-
cent times in the band instruments made by the
Conn Co. was the metal clarinets which that
manufacturer has perfected. The distribution of
these has been extended in the past year.
Buegeleisen & Jacobson, importers and whole-
salers of musical merchandise, 5-7-9 Union
Square, New York, are issuing a special supple-
ment catalog for distribution to their dealers.
This bulletin lists a number of important items
for this season of the year with certain numbers
that are being closed out at prices that should
be attractive to the dealer. Samuel Buegeleisen,
head of the house, urges dealers to give this
supplement some study in arranging for mer-
chandise purchases that will enable them to
start the year off with some good selling num-
bers.
MUSICAL
MERCHANDISE
Polishing Cloth
Head of Henton-Knecht Co., Philadelphia,
Noted Saxophonist, Broadcasts During Gen-
eral Motors' Hour
Leading Article in Buescher "True Tone" In-
teresting Discussion of This Topic by Harry
Lewis
Dependable
WHOLESALE
H. Benne Henton on Radio
With Conway's Band
Buegeleisen & Jacobson
Issue Supplement Catalog
OLDEST AND URGOr NOUS IN UK
ONLY
CATALOG ON
APPLICATION
JANUARY 28, 1928
MULLER & KAPLAN
154 East 85th St., N. Y.
O" NAZARETH, PA
Q

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