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Dealers' Ass'n Tells Purposes
'Our Association" Title of Booklet, Compiled by Executive Sec-
retary Loomis and Special Committee Giving History
and Aims of National Music Merchants Ass'n
"T^HERE has just been issued from the executive offices of the National Association of Music
•*• Merchants a highly interesting and comprehensive booklet under the title: "Our Associa-
tion," and setting forth the history of achievements and purposes of the organization. It is a
publication that should prove of distinct value not only to those outside the organization who
seek to know something about the Association with a view to supporting it, but to those in the
ranks as well, who will find in its pages many facts regarding the organization and progress of
the body that are not generally known by the
ment of Music. The present constitution pro-
piano men of to-day.
The text opens with a message from the viding for the affiliation of State, District and
president of the Association, C. J. Roberts, who Regional Associations was adopted in 1926.
After listing the officers of the Association for
calls attention to the accomplishments of the
organization; to the efforts of the officers in the current year, the booklet outlines what has
support of the various promotional activities been done officially for the promotion of piano-
playing contests, group instruction in the piano,
and public school piano instruction. Special
reference is made to the new promotional de-
C. J. Roberts
partment established last November to co-
President, Merchants Association
operate with merchants in various sections of
the country in inaugurating group-instruction the body, the purpose being plainly to point out
classes in the piano and in conducting piano- to music merchants as a body the benefits of
playing contests, the department working in membership in the National Association.
The work of compiling the booklet was han-
close contact with the Bureau for the Advance-
dled by the Executive Secretary, Delbert L.
ment of Music, and supported by money raised
Loomis, for the special committee appointed at
through the new promotional stamp authorized
the last convention to prepare such a treatise,
at the convention last year.
Attention is called to the many publications and consisting of Chas. H. Yahrling, chairman;
issued by, or distributed through, the Associa- W. Otto Miessner, A. Z. Moore and E. Paul
Hamilton.
tion and to the various convention activities of
Aeolian Co. of Mo., Now in Temporary
Warerooms on Locust Street, St. Louis
C T . LOUIS, January 17.—Pending the recon-
struction of its building which was partially
destroyed by the fire of January 2, the Aeolian
Delbert L. Loomis
Co. of Missouri, has established temporary sales
Executive Secretary, Merchants Association
and office headquarters in the Luck-Orwig-Leroi
of the industry; to the desire for helpful criti- Building, at 1117-19 Locust street, where gen-
cism and for suggestions and for closer co- eral business activities are being carried on.
The entire first and second floors of the build-
operation among the members working to the
common end. Suggestions regarding the plan- ing, which is located within a few blocks of the
ning of the forthcoming annual convention to company's fire-swept homes, have been taken
be held in New York in June and to be termed over by the Aeolian Co., and a new stock of
"A Convention of Optimism" arc particularly pianos, radios, phonographs and other products,
obtained from the company's warehouse here,
requested by President Roberts.
The historical matter begins with the organ- and direct from factories, have been installed.
Meanwhile plans for the reconstruction of
ization of the Association in New York in May,
1901, largely at the instance of Col. F. B. T. the burned building at 1004 Olive street are
Hollenberg, of Little Rock, Ark., and with going forward at a rapid pace, it was said by
Chandler W. Smith, of Boston, as first president. Walter P. Chrisler, president. While final plans
have not yet been completed, it was considered
It was originally the National Association of
I'iano Dealers, the name being changed to the likely that the structure, which is owned by
present title, the National Association of Music the Aeolian Co., would be almost entirely re-
Merchants, in 1919, in which year, too, the com- modeled with a view toward making it one of
bination stamp was adopted to provide funds the most outstanding and modern buildings of
ior the support of various- trade activities, in- its kind in the city.
cluding the Music Industries Chamber of Com-
During the past week workmen have been
merce and the National Bureau for the Advance- busy removing the fire-swept and water-soaked
ESTABLISHED 1662
stock from the building so as to pave the way
for the beginning of work as soon as possible.
The goods have been transferred to the Pennant
Building, where temporary repair quarters have
been established. Every piece of stock is being
carefully examined, and those which have sus-
tained only comparatively small damages will
be reconditioned and repaired, while the re-
mainder will be scrapped.
The reconditioned goods, Mr. Chrisler said,
will be offered to the public at reduced prices.
This step was decided upon he said, after many
requests had been received from people who
are anxious to obtain instruments.
Although the fire had disrupted to some ex-
tent, activities at the Aeolian Co., it has acted
as a stimulant to business of the remaining
houses of the city, most of whom report a gen-
eral increase in their sales.
During the past week, George Liebling, inter-
nationally famous pianist, gave a recital at the
Sheldon Memorial here before one of the larg-
est crowds that ever attended a musical event
in St. Louis. The Kimball was the instrument
used in the recital, and local dealers co-operated
in his appearance by appropriate advertising.
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