Music Trade Review

Issue: 1928 Vol. 86 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Hunter Heads the Chicago
M. M. Manufacturers Assn.
Vice-President of Regal Musical Instrument Co. Elected Presi-
dent, H. Kuhrmyer, Vice-President and Jay Kraus
Secretary-Treasurer at Annual Meeting
/"*i HICAGO, 111., January 14.—A. E. Hunter, vice-president of the Regal Musical Instrument Co.,
^ Chicago, was elected president of the Association of Musical Merchandise Manufacturers, Chi-
cago Zone, at the annual meeting, held Thursday evening, January 12, at the Auditorium Hotel. H.
Kuhrmyer, of the Stromberg-Voissinet Co., formerly secretary-treasurer of the Association, succeeds Mr.
Hunter as vice-president, and Jay Kraus, of the Harmony Co., was elected secretary-treasurer, suc-
ceeding Mr. Kuhrmyer. Walter M. Gotsch, retiring president; F. R. Johnson and T. R. Stewart were
elected directors.
Past President Walter M. Gotsch acted as
chairman before handing over the gavel to Mr.
Hunter, and he as well as the other retiring offi-
cers gave brief reports covering important mat-
ters accomplished during the past'year.
The neW officers upon installation began their
term of office by a lengthy discussion of promo-
tional plans, including the proposal for a very
comprehensive promotional campaign for fretted
instruments under the auspices of the National
Bureau for the Advancement of Music, a com-
prehensive outline i>i which was read before the
springs are of specially tempered blue steel.
Complete in black "Sharkoid" covered case,
lined with silk plush, the instrument will retail
for $150, and Holton dealers are expecting a
threat business with it.
H. N. White Announces
a New Model Trombone
Instrument Represents Five Months of Work
on Part of H. N. White, President of Cleve-
land Instrument House
Ci.KVEi.ANn, O., January 16.—On February 1 the
H. N. White Co. will bring out a new King
trombone, according to an announcement made
in the current issueof King Dealer News. The
new instrument represents five months of work
on the part of H. N. White, president of the
company, whose reputation as a trombone de-
signer is assurance that the new model will
be welcomed by trombonists everywhere. There
will be two styles, the regular brass bell finished
in silver or gold, and the Silver Tone with the
bell fashioned from purest sterling silver. The
mouthpiece, slide, bell branch and bell have been
redesigned.
"King Dealer News" illustrated eleven new
pieces of advertising copy which are furnished
in plate form to King dealers together with a
dozen illustrations of miscellaneous electros,
and also publishes a recapitulation of printed
matter available for use of King dealers, in-
cluding fifteen catalogs and folders, nine school
series booklets and various other material.
The winter number of "The White Way"
will be ready next week and will be dedicated
to the progress of King instruments.
"Live Wires" the Latest
Bacon Advertising
Jay Kraus
meeting. Action was also taken for the formation
of a committee to draft a code of ethics for the
Association and to take steps upon its adoption
for the future observance of the code.
The meeting was the occasion of a very large
attendance, practically all of the twenty-one mem-
ber firms Wing represented.
A. E. Hunter
ton and has keys and mechanism of solid
sterling silver.
The new Holton product is the result of
one of the most thorough researches ever un-
dertaken in the musical instrument field and
is backed by five years of laboratory develop-
ment and testing. The body is of nickel silver
encased in sterling silver, with the keys, mech-
anism and thumb rest of solid silver, and the
(ikorox, CONN., January 16.—"Live Wires" is
the title of an attractive circular just issued by
the Bacon Banjo Co. and featuring Ossman
and Schepp, vitaphone and recording artists,
who are now playing B & D Silver Bell banjos
on the vaudeville stage. These two celebrated
artists are Vess Ossman, of Chicago, and Rex
Schepp, of New York, and each is using a
1! & D style No. 6 Ne Plus Ultra Silver Bell
banjo. They write that they are "playing noth-
ing but the largest houses and are going over
splendidly with B & D banjos." The circular
is in two colors and Bacon dealers are using
it with good effect.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
DRTTBCH
Holton & Go. Announce
New "Silvered Clarinet'
Trade
Mark
for
MUSICAL MERCHANDISE
Elkhorn, Wis., Band Instrument Manufacturers
, Add New Instrument to Extensive Line
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
EI.KHORN, Wis., January 10—A new Holton
"silvered clarinet" has been announced by
Frank Holton & Co., manufacturers of the
Holton band instruments. It was announced
a.real triumph in craftsmanship by Frank Hoi-
6O Broadway Brool
19
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
20
The Music Trade Review
H. C. Schultz, Inc., Shows a Rapid
Growth in First Year of Organization
Detroit Jobbing Firm, With Branch in Cleveland, Expects to Do Gross Business of
Over $1,000,000 During the Present Year
"TJETROIT, MICH., January 9.—One of the
^"^ outstanding successes in the wholesale
musical instrument field in the Middle West is
sales organization is made up of men who are
well known and experienced in the music and
radio industry, which probably accounts for the
General Organization of H. C. Schultz
attributed to H. C. Schultz, well known in mid- fact that within a period of six months they
West musical and radio circles, who in May, have added 685 new accounts, over 200 of them
1927, organized a corporation which purchased taking the Sonora agency. The balance were
the Michigan interests of Yahr-Lang, Inc., Mil- concerned with the complete line of musical and
waukee, and the Cleveland branch of the radio merchandise of national reputation carried
Pennsylvania Phonograph Distributing Co. by the company. The organization now num-
Larger quarters were at once engaged, and it bers forty-four employes, and President Schultz
was found necessary within six months to take predicts a gross business for 1928 of well over
over three additional floors to handle the grow- $1,000,000. The policy of the company, he says,
ing business. At the same time a branch was is to "handle only dependable merchandise that
opened in Cleveland under the management of we can guarantee absolutely at a fair fixed profit
C. C. Price.
and to give the dealer the kind of service he
The H. C. Schultz organization now ranks as cannot help but like."
one of the leading Sonora jobbers in the United
The musical merchandise and accessory de-
States and has brought about sales increases partment of the business is in charge of C. J.
that have amazed Sonora officials. The entire Doser, who has had eighteen years of experience
JANUARY 21, 1928
in the musical merchandise field. He has just
compiled and distributed to the trade a complete
new catalog of the products the company han-
dles, a comprehensive volume that is most im-
pressive because of the number and extent of
the lines handled.
Continental Go. Moves
Into New Quarters
Chicago Musical Merchandise Jobbing House,
Now Located at 630 South Wabash Avenue,
in Larger Premises
CHICAGO, 111., January 14.—A move which em-
phasizes the steady growth and expansion of the
business of the Continental Music Co., jobber
of musical merchandise under the direction of
J. L. Luellen, was made last week when the
company moved into large new quarters at 630
South Wabash avenue. The entire fifth floor,
with 12,500 square feet of floor space, is occu-
pied and gives the firm twice as much space
as the former quarters at 339 South Wabash
avenue.
The executive offices are located in the front,
and there is a large display room leading off
from tlic front offices, showing the various lines
in attractive displays that the Continental Music
Co. distributes. The large stock room with
modern equipment and facilities for providing
immediate and efficient service are found in the
rear, together with the repair shop.
This is the fourth increase in space since the
company opened its first quarters in 1923 at the
former Wabash avenue address. The new
quarters represent one of the largest and most
modern jobbing houses in the Middle West. In
addition to the local expansion, a branch office
was opened a year ago in San Francisco, which
has likewise shown a steady growth. The com-
pany is a distributor for an unusually large
selection of instruments, including a number of
standard makes.
Consult the Universal Want Directory of
The Review.
O ' NAZARETH,PA.
O
(Genuine MAKTIX (Mj
Mandolins, Ukulfk'j.. T
OlDEST AMD LAR6BT HOUSE IMTW1MK
O ' NAZARETH, PA
O
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
ESJABU3HED l « 3 *
CBruno 6>Son inc.
BRUNO Neons SECURITY
VICTOR
TALKING
MACHINES
BRUNO M0,>/7 551*353 FOURTH AVE - N.V.C.
NEW—Sold Only by Music Dealers
Gold Medal Strings
TUXEDO
Polishing Cloth
for musical instrument*
Gold-plated Steel and
Wound String*
The twin-face cloth for cleaning and pol-
ishing; Saxophones, Trumpets, Banjo and
Drum Rims, etc.
Highly recommended by the leading
manufacturers. Retail price 50c.
Manufactured
Gibson Musical String Co.
K"j! lu
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
by
NICOMEDE MUSIC CO.
Altoona, Pa.
Be
MULLER & KAPLAN
154 East 85th St., N. Y.
Lefebvre Patented Reed Helden let the Trade
Lefebrre Permanent Cempoaltioa Reeds
Service Department
G. E . LEFEBVRE
SOS The Arcade
Cleveland, O.

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