Music Trade Review

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The Music Trade Review
A. B. Chase-Emerson Corp.
Succeeds the Gelco Corp.
Temporary Organization Replaced by Per-
manent One Under New Name—J. H. Shale,
President, and Other Officers Remain Un-
changed
The A. B. Chase-Emerson Corp. has been
organized to take care of the business estab-
lished some time ago under the title of the Celco
Corp., with factories in Norwalk, O., and sales
offices in New York. The Celco Corp. was
formed hurriedly for temporary use, and the
A. B. Chase-Emerson Corp. has become a per-
manent organization. There will be no change
in the officers, they being J. Harry Shale, presi-
dent; Seth Foster, vice-president; Walter D.
Hall, secretary, and D. E. Button, treasurer.
The company manufactures the A. B. Chase,
Emerson and Lindeman pianos.
ment was made to the audience that the piano
was loaned through the courtesy of the Muehl-
liauser Bros'. Considerable newspaper adver-
tising has been done and sales are steadily in-
creasing.
Robbers Take $1000 From
Goldsmith Music Store
COLUMBUS, O., June 23.—Forcing entrance to
Goldsmith's Music Store, 75 East Long street,
G. F. Johnson Piano Go.
Reopens in Portland
PORTLAND, ORE., June 23.—The G. F. Johnson
Piano Co., which closed its doors about two
months ago after filing a petition in bankruptcy
has opened up again at 410 Morrison street,
and Mr. Johnson in a signed statement which
appeared in the local press announced that "hav-
ing been appointed exclusive sales agent for the
stock of pianos formerly in my,store, I am
therefore enabled to reopen my former place
of business, 410 Morrison street, near Eleventh.
I am able to offer splendid values in new and
used pianos, grands and uprights, and have the
new Majestic radio. Let me be of service to
you in the selection of your piano or radio."
Muehlhauser Bros. Get
Publicity for Baldwin
O., June 25.—The Muehlhauser
Bros., the new Cleveland agents for the Bald-
win piano, are getting considerable publicity for
that instrument. Recently they furnished a
Baldwin grand for the use of Zelaya, the South
American pianist, who appeared at Loew's State
Theatre, and also furnished a Baldwin grand
for Art Gilham, nationally knows as the "Whis-
pering Pianist." On both occasions, announce-
by breaking the lock on the back door, thieves
carried a large safe from the first floor to the
fourth floor on an elevator, battered the com-
bination with tools taken from the store's work-
room and stole $1,000, disregarding approxi-
mately $1,500 in checks. The burglary was dis-
covered by Clarence Rawlins, colored porter.
Detectives believe the job was the work of ama-
teurs and linked it with several other safe rob-
beries in the city.
Schaffer a Visitor
CLEVELAND,
MILWAUKEE, WIS., June 25.—George P. Schaf-
fer, of the sales division of the C. Kurtzmann
& Co., Buffalo, visited in Milwaukee at the
Flanner-Hafsoos Music House, Inc., local rep-
resentative, last week.
Consult the Universal Want Directory of
The Review.
The
gives the dealer immediate volume and
insures his future piano prosperity.
Trans-Atlantic Flyers
at Welte-Mignon Studios
Crew of the Bremen Received by Chief White
Horse-Eagle, of the Osagete, and Made Hon-
orary Chiefs of His Tribe
An unusual gathering of notables from the
Old World and the new, marked the visit of
the members of the German-Irish crew of the
trans-Atlantic airplane Bremen—Baron Guenthe
Trans-Atlantic
|
Flyers at
|
Welte-Mignon
j
Studios
I
von Huencfeld, Capt. Herman Koel and Major
James Fitzmaurice — to the Welte-Mignon
Studios at 665 Fifth avenue, New York. At
the studios the flyers were received by Chief
White Horse-Eagle, of the Osages, and with
proper ceremonies were made chiefs of the
tribe.
The guests of the occasion were received in
the beautiful organ salon of the Welte-Mignon
Corp., which had been decorated with draperies
of American, German and Irish flags. There
the Chief awaited the fliers. To the accom-
paniment of soft strains of American Indian,
German and Irish music, on the Welte-Mignon
reproducing piano, Chief White Horse-Eagle
addressed individually each one of "the three
great white eagles that had come through the
air from where the Red Man's white brothers
had come many winters ago in ships on the
water," praising their courage and exhorting
them to devote their lives to the uplift of hu-
manity.
Following the address, the Chief pronounced
each member of the crew an honorary chief,
naming Baron von Huenefeld, Chief Pas-e-na;
Captain Koehl, Chief Mon-ton-ta; and Major
Fitzmaurice, Chief So-tra. After the Chief's
Queen, Wa-the-na, had given the fliers their
credentials, a reception was held in their honor.
Ted Lewis for Paris
The upright piano is literally the foundation of the piano
business. Hundreds of thousands of people who can now
afford a good upright cannot buy a more costly type of
piano.
The wise thing to do is to sell such people what they can
afford to buy—now—and give them the "piano habit."
Many a prospect has been permanently lost to the piano
industry through attempts to over-sell.
The Holland upright line provides sound piano quality,
style, beauty and music at a moderate price. Holland deal-
ers are finding the style "Two," an even four feet in height,
an exceptional seller.
Write tjie manufacturers about it!
Holland Piano Manufacturing Co*
Executive and Sales Headquarters
J U N E 30,1928
Factory
Metropolitan Bank Building, Minneapolis, Minn. Menomonie, Wis.
Ted Lewis and His Band, exclusive Columbia
artists, sail for Paris the middle of July, where
they will play eight weeks at the Casino and
Ambassadeurs Clubs. The French engagement
follows a three weeks' billing in Los Angeles,
which ended June 24, the last lap in Ted's re-
cent transcontinental American tour.
Jim Davin on the Coast
James Davin, representing the Ampico Corp.,
is at present in Los Angeles attending the
Pageant of Music and the convention of the
Western Music Trades' Association in that city.
Mr. Davin will call on a number of the com-
pany's representatives, and is not expected to
return to New York until about July 20.
Luther T. Adams, proprietor of Adams iMusic
House, Shelbyville, 111., has moved his business
to the Phelps Building, that city, which has
been remodeled to suit his purposes.