Music Trade Review

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JUNE 23, 1928
The Music Trade Review
Jesse French & Sons Piano Co. Has
New Piano Ensemble in Period Styles
Unit of Sale Includes Armchair, Floor Lamp and Music Cabinet Besides Piano and Is
Made in Spanish, Queen Anne and Louis XVI
| F the idea of building pianos with cases to
*• harmonize with period furniture could be
made to work outside the factory, why should
it not be logical to manufacture furniture to
& Sons Piano Co. affords an excellent idea of
tlie harmonious character of the entire arrange-
ment. Here it will be noted that the lampshade
has been specially decorated to carry out the
Jesse
French
Ensemble
in the Loui;
XVI Period
the Court of Common Pleas. Appraisers fixed
the value of the concern at $13,642, of which
the receiver collected $1,095. A bid of J. H.
Bair & Son for $4,000 was the only offer made
for the company. Judge J. H. Gray fixed June
28 as a time for a hearing on the matter of
accepting the Bair & Son bid.
Andy Sannella Makes
First Columbia Record
Andy Sannella, Broadway's popular saxo-
phone soloist, lias just appeared for the first
time in Columbia's record catalog, following a
number of engagements as a broadcast artist
during the Columbia Phonograph Hour.
Practically unknown three years ago, San-
nrlla now broadcasts regularly for the Palm-
olive Hour, the Ipana Troubadours, the Fisk
Tire Orchestra, the Eveready Hour, the Hoover
Sentinels, Smith Bros., the Anglo-Persians and
General Motors. He is a New Yorker and an
ex-Navy man.
His first Columbia record features two saxo-
phone solos of his own composition: "Jack
and Jill" and "Aileen."
Vernon Dalhart to Make
Velvet Tone Records
harmonize with special piano cases? This is design of the upholstery on the chair. Also
the question that came to the mind of H. Edgar will be noted the manner in which the lines or'
French, of the Jesse French & Sons Piano Co., the various furniture pieces are made to con-
New Castle, Ind., and the result has been the form with those of the piano, representing an
development by that company of a number of
ensemble that has a distinct appeal.
period grand "ensembles," which, when shown
to the company's dealers at the factory and
elsewhere, and when displayed at the Hotel Bel-
mont, New York, during the recent convention,
attracted much favorable comment both from
the retailers themselves and in New York, par- Company to Reoccupy Premises Destroyed by
ticularly from those of the public who had the
Fire Some Months Ago—Building Has Been
opportunity of observing and studying them.
Entirely Remodeled
The ensemble idea, as developed by Jesse
French & Sons, serves several yjgrposes. Prop-
ST. LOUIS, June 18.—An important step for-
erly displayed, for example, it enables the dealer ward will be taken by the Aeolian Co. of Mis-
to realize a profit that accrues from the sale of souri this week, when the company will take
extra articles of furniture with the piano. To the formal possession of its recently remodeled
prospective purchaser of artistic tastes it offers building, at 1004 Olive street.
an opportunity to secure several pieces of fur-
The company has been located in the Lucks-
niture that match perfectly the piano itself Orwig-Leroi Building, at 111/-19 Locust street,
and add to the decorative features of the home, for the past several months, pending the com-
and to the prospective purchaser, too, it gives pletion of construction work on their own struc-
a new idea of piano values, for he instinctively ture which was parually destroyed by fire last
compares the prices charged for the odd furni- January with a loss oi more than $200,000 to
ture pieces with the prices usually quoted for the building and contents.
similar articles, finds them right, and is inclined
The concern will reopen its building with an
to assume that the price of the piano must entirely new stock of instruments. In anticipa-
therefore be right.
tion ot its removal back into its own home the
The first ensembles developed at the French company tor the past few weeks has been con-
factory were of three periods, the Queen Anne, ducting an extensive sale with the result that
the Spanish and the Louis XVI, all of them fol- nearly all ot their stock in their temporary
lowing out closely the particular style repre- quarters have been disposed of. The announce-
sented. The regular ensembles include three ment of the Aeolian Co. constituted the out-
pieces besides the piano, namely, an armchair, standing development of the local music trades
a floor lamp and a music cabinet. Each piece during the past week.
is designed to follow exactly the lines of the
piano case, and in the matter of the lamps,
shades have been made especially to reproduce
the designs of the upholstery used on the chair
and also on the pad for the piano bench.
AKRON, O., June 18.—The George S. Dales Co.,
It is realized, of course, that not all pur- local music store has been moving its newest
chasers desire to purchase the cabinet, the chair releases by placing a young lady in the lobby
or lamp with their piano, but the dealer is free ur the store with a machine for demonstration
to sell the instrument alone or with any one purposes. Hundreds of passersby arc stopped
or two of the ensemble pieces. In any event by the newest song hits and through this
the whole set-up adds to the attractiveness of the medium the talking machine and record depart-
instrument itself from the sales standpoint, and ments have profited substantially this Summer.
such experience as the dealers have already had
in presenting the instrument, there are a sur-
prising number of cases when the whole en-
semble is sold without great difficulty to the
PITTSBURGH, PA., June 18.—Sales of the assets of
prospect who came in primarily for the purpose
the Henricks Piano Co., of Pittsburgh, which
of buying the piano alone.
The accompanying illustration of the Louis went into the hands of a receiver, was asked
XVI ensemble as developed by the Jesse French by the Potter Title & Trust Co., receiver, in
Aeolian Go. of Missouri
to Occupy New Quarters
Demonstration Aids Sales
To Sell Henricks Assets
The latest addition to the prominent artists
now included in the Columbia recording family
is Vernon Dalhart, the artist whose singing of
the old familiar tunes and Southern ballads has
proven so popular both over the radio and
through the medium of records. Dalhart has
been signed up by the Velvet Tone Record
Corp. for exclusive recordings.
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