Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 16, 1928
John Erskine said at the National Music Indus-
tries Convention regarding the recognition of
music as part of the school curriculum. He
stated that this was not going to come without
a struggle, as there are countless other factors
warring for recognition by the schools. Secre-
tary Donlan mentioned the fact that in many
States there exist laws requiring the schools to
buy their school music at wholesale prices. This
was discussed at some length and it was decided
to take up this matter with the Music Industries
Chamber of Commerce, to see if the laws could
not be modified in some way to fit present-day
conditions and allow the local retailer a legiti-
mate profit.
Music in the Schools
Mr. Donlan then read a paper by A. B.
Campbell, of the Campbell Music Co., Prov-
idence, R. I., regarding music in the public
schools.
Mr. Campbell stated that the use of choral
music in the public schools has been increasing
so rapidly that those dealers not in touch with
the supervisors in their own districts are un-
aware of the magnitude of this business, and its
effect on the future of the music industry as a
whole. The publishers, who are constantly in
touch with the supervisors, have been aware of
the lucrative business to be derived from public
school music for some time, however. The big
question, he said, was how can the dealer cash
in on these public school music activities.
He concluded that it is largely the fault of
the individual dealer if he fails to develop his
opportunities and get his share of this business.
Summing up he mentioned several principles
to work on, such as the following: the dealer
must know public school music; the dealer must
know his supervisors and their ambitions; he
must convince the authorities that he can
handle their business better than it has been
handled heretofore; he must be prepared to give
quick and efficient service and finally he must
maintain a discount that is neither greater nor
less than the publisher would allow. He added
that the first is the most important, know pub-
lic school music.
J. M. Priaulx, of New York, then read a
paper on music reviews in the press. He read
the New York Times' account of his proposi-
tion and urged that all the dealers in each
locality get together and pool advertising to
assure weekly reviews of important new music
publications.
Mr: Donlan read a paper by Clinton W.
Grafin, of Cressey & Allen, Portland, Me., on
newspaper reviews and urged that reviewers
be selected carefully, as a good advertisement
facing a bad review would work to no purpose.
After considerable discussion, William Arms
Fisher was appointed a committee of one to
take this matter up with the publishers in an
effort to interest the press of the country in the
reviews as a news feature, rather than as a
reward for advertising.
Before adjournment, President Harvey ap-
pointed the following as a nomination com-
mittee: Paul H. Schmit, S. Ernest Philpitt and
William H. Witt. The meeting then closed.
The Music Trade Review
American Society of Composers, Authors and
Publishers, and one-third by the Music Publish-
ers' Protective Association. The section contain-
ing non-copyrights is to be charged pro rata to
publishers in proportion to their catalog listings.
He stated that this would be of immense value
to the retail dealer but that possibly arrange-
ments could be made to make the charge to the
dealer a minimum one by selling the catalog to
every important library in the country at a price
of from 50 to 75 dollars. Upon the conclusion
of his talk, the association went on record as
heartily favoring the plan and as being willing
to extend whatever support was in its power. A
vote of thanks was also extended Mr. Coghill
for fathering this resolution so ably on the day
before.
Secretary Donlan then read a paper on the
subject of catalogs; the need for bringing them
up-to-date, and co-operation with the U. S. De-
partment of Copyrights in the matter of listing
new publications of music matter. The paper
was prepared by Emil A. Arendt, of the O. K.
Houck Piano Co., Memphis, Tenn., and follows
in part:
Paper by Emil A. Arendt
"From our own personal experience we find
that some of these publishers issue so much
music monthly, or at certain stated periods,
that it is almost impossible for them to keep
their catalogs up to date. Of course certain of
the smaller retailers will state that these pub-
lishers publish altogether too much material
and do not intend keeping their catalogs even
with their new publications.
Thomas J. Donlan
"We feel that the publishers would receive
In addition, Mr. Coghill stated, a monthly sup- many more orders from the smaller retailers
plement is to be issued to keep the general cata- who do not subscribe to their new issues if
log up-to-date and thus entirely efficient for the they had some way of issuing alphabetical sup-
trade.
plements every three or four months which
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Wednesday Morning Session
*T^HIRD and last meeting of the National As-
*• sociation of Sheet Music Dealers was held on
Wednesday morning, and began about 9:30 so
that the session would close in time to catch
the buses for the outing at 1. The first topic
discussed was the need for a general catalog,
containing all the copyright and non-copyright
publications in the American field. W. L. Cog-
hill, Eastern representative of the John Church
Co., told of a resolution adopted by the Music
Publishers' Association on Tuesday respecting
the compilation of such a "general catalog for
the. mutual benefit of the entire retail and pub-
lishing trades.
. The cost of such a catalog, as proposed by
tiie publishers' resolution, would be borne one-
third by the publishers' body, one-third by the
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