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JUNE 16, 1928
33
The Music Trade Review
American Guild Holds
Convention in Hartford
all along the line. Each infinitesimal item
should be perfect—because it is the little imper-
fections that are the ghosts of lost sales. Lost
sales mean lost confidence—and both are re-
flected in the volume of business. When busi-
ness is good everybody prospers. Let us keep
it good by keeping perfect every operation."
Banjoists, Mandolinists and Guitarists Discuss the Closer Co- Milwaukee Music Dealers
Attend Band Tournament
operation Between the Teacher and the Dealer and Plan
MILWAUKEK, Wis., June 9.—Local musical in-
to Work With the Commerce Chamber
strument men were in prominent attendance at
the second annual band tournament of the Su-
burban Music Association, an organization of
ARTFORD, CONN., June 11.—Closer relations between the teacher and the dealer, the high schools from Shorewood, Wauwatosa,
establishment of a placement bureau to provide fretted instrument teachers in the smaller North Milwaukee, West Allis, Waukesha, Cuda-
towns and the promotion of fretted instrument music throughout the United States, were hy and South Milwaukee.
matters given consideration by the twenty-seventh annual convention of the American Guild of
Seven bands with a total of more than 300
Banjoists, Mandolinists & Guitarists here this week.
players convened at the Second Ward Park in
Musically speaking, the high point of the convention was reached Monday night when Walter West Allis and marched to the high school. The
Kaye Bauer and Frank C. Bradbury, Hartford
tournament was the third and final of a series
teachers, conducted a fretted instrument orches- String Co., showed his line of strings.
of three contests held by the Association this
The Slingerland Banjo Co., of Chicago, made year to increase the interest in music. Special
tra of 115 pieces in a concert in the Foot Guard
Armory, which also featured other artists of a complete exhibit of its extensive banjo line awards and the presentation of music pins to
the Guild, including Charles Rothermel of Chi- under the direction of A. J. Slingerland and Sam individual players made the event one of special
cago, tenor banjo; Carlo de Fillipis, East Musmanna.
remembrance to the students taking part.
The new Leedy banjo was shown by the
Orange, N. J., mandolin; Alex Magee, New
Rochelle, N. Y., banjo, and George Krick of Leedy Mfg. Co. of Indianapolis, with George
Buffet Crampon & Gie Open
Way and Jack Roop in charge.
Philadelphia, guitar.
Another convention exhibitor was Joseph
Monday's session opened with addresses of
Branch in New York
welcome by officials of the Hartford Chamber Nicomede, of the Nicomede Music Co., Altoona,
Fa.,
who
showed
his
new
Rainbow
flasher
for
of Commerce, followed by an educational ses-
Buffet Crampon & Cie, prominent band instru-
sion which included "The Mandolin and Guitar banjos and other products. Mr. Nicomede, who ment manufacturers of Paris, France, have
in Europe," by George Krick, and "The Plec- is a teacher, is a member of the guild.
opened a branch in New York at 62 Cooper
trum Orchestra," by Thos. j . Armstrong.
Square, to be known as the Buffet Crampon Im-
After another business session on Tuesday the Quality Is Keynote
port Co. The new branch will handle all busi-
visitors were taken on an automobile tour about
ness of the Buffet line in the United States, will
the city and surrounding country, and in the
Making Instrument Sales carry adequate stock, and will look after the
evening there was an artists' recital in the
servicing of the company's instruments.
Y. W. C. A. Auditorium, where such artists Holton Bulletin Brings Out This Selling Point
as Fred Bacon, William Place, Jr., A. W.
in Interesting Article in Last Issue
Forming Pupils' Orchestra
Crookes and Sophocles T. Papas were heard.
Kenneth Clark, of the National Bureau for
ELKHOKN, WIS., June 11.—The June issue of the
MARYSVIIXE, O., June 9.—Edward Morrison, in-
the Advancement of Music, was also a speaker Holton Bulletin, the monthly house organ of
at the Tuesday session, his subject being pro- Frank Holton & Co., band instrument manufac- structor of reed instruments at Capital Univer-
inotion of fretted instruments, and describing turers, features the fact that perfection of prod- sity, Columbus, and director of several bands
the work which is being accomplished by the uct is always the keynote in the making of a and orchestras in that city, is organizing an or-
National Bureau for the Advancement of Music sale. In an interesting article entitled, "The chestra of the pupils, studying in the different
along these lines.
Ghost of Lost Sales," the point is brought out departments at the Sherewood studio here.
The Guild adopted a resolution empowering as follows:
its president and board of directors to work
"Every operation through which a horn goes New Bands and Orchestras
out the details of a plan of co-operation in in the process of manufacture affects sales one
fretted instrument promotion with the Music way or another. Each person who has contact
Delphos, O., Delphos School Band.
Industries Chamber of Commerce.
with an instrument is a vital factor in the ul-
Waynesboro, Pa., Knights of Pythias Band,
Wednesday's meeting brought a talk by Wm. timate sale of that instrument—and not only Clyde Funk.
Place, Jr., on "Fretted Instruments in Chamber that instrument, but the reputation of the firm
Chestertown, Pa., Chestertown Fire Co. Band.
Music" and "The Publishers Greatest Need," by that makes it.
Walter Kaye Bauer.
"Every perfect horn that leaves the plant will,
The annual election resulted in the re-elec- because of this perfection, influence the sales of
You have tried the rest
tion of W. Griffiths, of Atlanta, Ga., as presi- at least three other horns at some time or other.
—Now
me the BEST
dent; Walter Bauer, of Hartford, vice-president, An imperfect—there's just no telling how many
and Adolph Johnson, of Boston, secretary. It sales it will kill. But it is reasonable to expect
Joseph Rogers' Son
was decided to hold the 1929 convention in that it will kill more sales than a perfect horn
"XXX" and "STANDARD" Brand
will make.
Baltimore.
"Any factory depends a great deal on past
The annual guild banquet closed the con-
vention with C. V. Buttelman, of Boston, act- performance to obtain future business. Adver-
Made from Gmnuin* Calfskin
ing as toastmaster, and an extemporaneous tising is essential, but the most essential and
the most vital factor is perfection. Perfection
program of music.
The Frederick Rogers Co.
A number of trade members exhibited at the
Hotel Garde.
17 Jackson AT*.
Middlrtown, N. Y.
The Bacon Banjo Co. showed its full line of
15. & D. Silver Bells, with David L. Day and
Fred Bacon on hand.
Wm. L. Lange showed Paramount, Orpheuni,
Challenger, Banner Blue and Langstile banjos,
with the exhibit in charge of J. J. Martin and J.
P. McCarthy.
The Vega Co. had its Eddie Peabody flasher
guiding visitors to its showing of the complete
Vega banjo line as well as guitars and mando-
lins. Vega was represented by William Nel-
son, Bert Fandel and A. F. Johnson.
Gibson, Inc., showed all its models of banjos,
mandolins, guitars arra ukuleles in an elaborate
National Musical String Co.
display. Those in charge were Guy Hart, Frank-
42*48 EAST 2 0 ™ 5 T , MEW YORK
Campbell and Frank Miller.
New Brunswick, N. J.
Geo. F. Chapin, of the Standard Musical
H
Drum and Banjo Heads
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GRET5CH
Black Diamond
Strings
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