Classic Mode

Music Trade Review

Issue: 1928 Vol. 86 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
30
The Music Trade
Three New Victor Go.
Combinations Announced
Include Combination Radiola and Victrola and
Two Radiola, Electrola and Victrola Com-
binations
CAMDF.N, N. J., June 7.—Roy A. Forbes, sales
manager of the Victor Talking Machine Co.,
announced to-day to Victor retailers three new
Victrola and Electrola, Radiola combination in-
struments. These instruments include No. 7-11,
list price $250, combining Orthophonic Victrola
with the popular Radiola 18, and it will be the
merchandising leader of the 1928 combination
line. It has a simple wall type cabinet, early
"American design, and four record albums in the
popular new rare bookbinding style. No. 7-26,
listing at $425, also promises to be a popular
seller, for it is a combination Electrola and
Radiola 18 with a concealed phone reproducer
and wall-type cabinet of early English, design.
No. 9-16 at $750, available in July, is also an
EIcctrola-Radiola 18 combination, with power
amplifier unit, in a beautiful cabinet. Victor
sales officials are enthusiastic about the possi-
bilities afforded to Victor retailers in these new
models.
New Music House Opens
Store in Hagerstown, Md.
HAGERSTOWN, Mn., June 9.—The Minium-Con-
rad-Hause Co. has been chartered to deal in
pianos, phonographs, radios, musical merchan-
dise, etc., and will shortly open a store at 17
South Potomac street, this city. The company
is capitalized at $25,000.
The officers of the company arc S. E. Mini-
um, president; H. M. Conrad, secretary, and
Wm. G. Hause, treasurer. Mr. Minium has been
engaged in the music business in Hagerstown
for twenty-eight years, as manager for the M.
P. Mollcr Co. and also later for the local
branch of Chas. M. Stieff, Inc., and botli other
officers have been associated with him as sales-
men.
The new company has purchased the Harp
Victor Shoppe at 29 South Potomac street, and
will move the stock to the new location, where
Wilmore Harp will continue with the company
as manager of the phonograph department. The
company has arranged to represent several
prominent lines of instruments, including the
Steinway piano for which it will be sub-dealer,
and the (has. M. Stieff, Inc., line.
New Financing Plan
for Aeolian Go. Dealers
The Aeolian Co. announces an exclusive plan
for financing the retail instalment sales of its
dealers through the agency of the Bankers
Commercial Security Co., Inc., New York and
('hica.iiii. The plan offers to the dealer very
Our new Catalog
r'.i ready
Style No. 181
The Art Novelty CQ.
Goshen,
I ml.
PIANO TECHNICIANS SCHOOL
{Under Y. U. C. A. Auspictt)
Practical Shop School Tuning, General Repalra,
Rebuilding
G R A N D I - ITPBIOHTS—P1ATERI
Strut for catalog
Th« T. M. O. A. Plan* Technicians Scheal
62nd and Sansora Street*.
Philadelphia. Pa.
JUNE 16, 1928
favorable rates on paper on which at least ten
per cent has been paid by the customer, and the
ordinary schedule rates cover paper running
from ten to thirty months, with a special ar-
rangement to cover paper running from thirty- President E. E. Shumaker Enthusiastic on Fu-
one to thirty-six months. A schedule of charges
ture of Such Music on Eve of Departure for
on interest bearing and carrying charge paper
Europe—Talks of Victor Progress
running for various periods has been sent to
Aeolian Co. dealers.
Just before sailing for Europe last week,
Edward E. Shumaker, president of the Victor
Talking Machine Co., expressed the opinion that
in the near future every important photoplay
would be accompanied by a complete musical
program synchronized with the pictures either
Warde W. Robinson Chairman of New' Group on records or directly on the film itself. The
Formed to Discuss Particular Problems of
Victor Co. is now recording complete syn-
the Phonograph Dealer
chronized musical programs for big feature pic-
tures, and is even going so far as preparing
PORTLAND, ORE., June 7.—Organization of a pho-
musical scores and providing the orchestras to
nograph group, which is to be a subsidiary play them.
branch of the Oregon Music Trades Associa-
Mr. Shumaker also states that the Victor Co
tion, has taken place, the first meeting being was expanding its activities in many countries.
held in the Chamber of Commerce dining-room
The new plant in Japan began producing rec-
June 5, with eighteen dealers and sales people ords in January, the new branch factory in
in attendance. Sidney Johnson, president of
Buenos Aires is rapidly nearing completion in
the Oregon Music Trades Association, appointed order to take care of South American demands,
Warde W. Robinson, of the Hyatt Music Co., the Victor Co. of Canada is having a most sat-
chairman of the new phonograph group, and isfactory business, while the Gramophone Co.
Mr. Robinson was in charge and presided at of England is enjoying the best year in its
the initial meeting. A spirited program was history. Despite the Presidential year bugbear
presented with a series of interesting talks by Mr. Shumaker declared that the Victor Co. in
various members and guests. Richard Mont- the United States would probably have one of
gomery, assistant manager of the J. K. Gill the best, if not the best, year in its history.
Co., discussed the record broadcast situation
and emphasized the fact that it was his belief
that broadcasting would not be harmful to the
dealer if the listening public were merely given
a sample playing of the newer numbers in-
stead of hearing the new releases time and
Steps are being taken to organize in New
time again until they were worn out over the
air. George Fullman, in charge of the whole- York City a 100-Year Club composed of busi-
sale record department of the Brunswick-Balke- ness and industrial groups which have been
Collender Co., suggested a plan whereby the established in this city for a century or more,
Portland papers might be prevailed upon to the project being sponsored by Isaac T.icber-
have their music critics write up a weekly re- man, president of Arnold, Constable & Co. It
view on the new record releases, and a peti- is stated that there arc nearly 200 concerns
tion to this effect was drawn up and signed by eligible to membership, and letters have been
those in attendance. Randall Bargclt, Oregon sent to the officers of these companies asking
representative of the Columbia Phonograph Co., Ihcm to join with the organization. The con-
spoke on merchandising ideas that have been cerns in the music trade to whom letters have
used advantageously by other dealers, and em- been sent are the Bacon Piano Co., Chickering
& Sons and J. & C. Fischer, among piano manu-
phasized the fact that both phonograph and
record business are to be had if one only goes facturers; and Lord & Taylor, Cowperthwait's
Furniture Co., and John Wanamakcr, who
out and works for it. W. Evans, sales man-
handle
musical instruments in their stores.
ager of the Northwest Victor Distributing Co.,
was in attendance from Seattle, and gave some
helpful points on sales promotion of the port-
able phonograph. Mr. Robinson announces that
it is planned to hold similar meetings each
month, and judging from the interest in the
first gathering the success of this new group
The Atwater Kent Mfg. Co. has announced
is assured. The group will have no officers, its line for the season of 1928-29, which consists
except the chairman, Mr. Robinson, and its of five new models, three of the alternating
real purpose is merely to talk over promotional current type and two of the battery type, all
ideas for the talking machine and record busi- of them built more compactly than previous
ness.
models. The prices are 20 per cent lower than
last season, ranging from $78 to $106 for the
A. F. Follett has opened a new music store AC types, and $49 and $68 for the battery types.
in Fairmount, Minn., handling pianos, sheet
Three models of radio speakers listed at $20
music, phonograph records and music rolls.
each are also announced.
Victor Go. Sychronizing
Records With Feature Films
Organize Phonograph Group
of Oregon Association
Planning to Organize
New York 100-Year Glub
Atwater Kent Mfg. Co.
Announces New Lines
Art Novelty
Products, are well
manufactured a n d
have a high grade
finish.
Review
George W. Braunsdorf, Inc.
Dirmet MmnufmeUwrt of
Old
StjrTt
Punching!
Wuheri
BRIDLE STRAPS
TUNERS' TRADE SOLICITED
S814-37th AT«.
L
CUtkt, rnrni«h«J
ia Any Quantity
U
Wood.ide. L. I., N. T.
D W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig & Co M 136th St. and Willow Ave., New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Stabilizing the Demand
for Musical Instruments
Address of H. C. Lomb, President of the Musical Instrument
& Accessories Manufacturers' Association, Before
the Manufacturers' Luncheon in New York
E all hope that these annual get-together meetings of musical merchandise manufacturers
will continue to be a regular feature of the National Music Trades Conventions. We
manufacturers have good cause to commune with each other at this time, for we all
know that the music business is in great need of improvement. This is neither the time nor the
place to go into great detail concerning our problems, and I will mention only one subject which
to my mind eclipses all others in its importance to the manufacturing industry at this moment.
That is the balancing of production and dis-
tribution, or the regulation of supply and de- music industry itself to interest the great mass
H. C. Lomb
mand. Put more concretely, the problem is to of the American people in musical activities and
President Musical Instrument & Acces-
prevent a huge over-production of our goods at to stimulate the sale of musical instruments at
sories Manufacturers' Association
one time and an overwhelming shortage at an- the source of the demand, namely, among the
other. In other words, to discover a method youth in the schools and social organizations.
Now, remembering that we are speaking here of the industry. There must be a unity of pur-
of keeping our factories profitably employed
at all times. A lean period brings hardship and as one manufacturer to another, it may be said pose, a unity of thought on certain essentials
distress directly, while an inflation, although that it is not the manufacturer's business def- where mutual interest plainly exists.
Stern economic necessity demands that all
perhaps momentarily profitable, brings even initely to place his goods, and that it is solely
more evils in its train. Under-supply or under- the affair of the distributor, that is the whole- available efforts and resources of the industry,
production brings inferior merchandise, duplica- saler and the retailer, to see that the manufac- and of every branch of it, be used construc-
tion of orders, ultimate cancellations. Over- tured goods finally and quickly reach the ulti- tively and co-operatively for common beneficial
supply or over-production brings on price- mate consumer. The manufacturer may say, and ends and not be wasted in fruitless, senseless
cutting, mutual recriminations and a set-back with some measure of truth, that he is already strife.
operating under such a low margin of profit
1 bespeak, therefore, your strong moral and
to the industry.
financial support of the measures which are
This condition of alternating periods of panics that he cannot afford to spend large sums of
or booms, or business cycles, has existed so money to help the distributor dispose of his being proposed to get at the bottom of the
long that it came to be looked upon as a matter merchandise and that if the jobber or dealer situation as regards the demand for musical
of course, as a kind of economic law. Within cannot or will not sell the goods, he has ceased instruments among the people.
One other factor has a distinct bearing on
the last decade, however, and particularly since to justify his existence and should be elimin-
the problem of over-production especially as
the calamitous days of 1921, business men have ated altogether.
In saying that we would, however, ignore an regarded from the manufacturing standpoint.
asked themselves whether such periods of ex-
treme activity and extreme dullness were really all-important fact, a fact that is of special sig- When we speak of the over-production of an
unavoidable. Realizing that a reasonable and nificance in times like these when the wheels of article, we must include only the output of
safe speed, constantly maintained, brings us to the music industry need to gather more mo- those factories which have adopted modern
our destination in practically the same time and mentum. That fact is that no industry can methods and modern equipment, and we cannot
with greater certainty of ultimate arrival than nowadays carry on successfully unless the include the output of those plants which, for
a wild breakneck rush with its unforeseen de- greatest spirit of united effort toward a com- one reason or another, have neglected to do
lays, they have wondered whether there was no mon end exists among all its branches. The this. Idle factories or idle equipment do not
way of stabilizing business. Under the able interdependence of the manufacturer and dis- necessarily indicate an oversupply of manufac-
guidance of Herbert Hoover, the business men tributor has become* so real, so crucial, that the tured goods in the market, but may indicate
of this country have found such a way, and it failure to recognize this fact may be disastrous. obsolete machinery and methods.
The ultimate consumer is being wooed so
The manufacturer who has neither the sagac-
is of this that I "wish to speak.
This newly-found tool of business is the an- ardently and seductively by rival industries that ity nor the courage to discard them cannot
alysis of the wants of the ultimate consumer. the successful swain cannot rely on his per- wonder if he loses business. For the modern
Instead of blindly piling up heavy inventories sonal charm alone, but must be able to appeal plant, under the merchandising principles men-
of raw materials and goods in process or of to reason also, and that on a united front. In tioned above, the saturation point will never be
assembling great stocks of finished merchandise short, there must be no disaffection in the ranks reached. Of the music industry this is indeed
in the belief that the public must and will take
them, the far-seeing leaders of business and in-
dustry are to-day studying their public, iwquir-
ing into their tastes and their desires and are
then adapting their factories and their sales
Trade
policies to meet these wants. This does not
Mark
mean that the buying public will necessarily
become the sole arbiter in the matter of goods
to be manufactured and sold, because, as often
a,s not, this same public may demand things
which are impossible. At such times the manu-
MUSICAL INSTRUMENT MAKERS
facturer and the distributor must make their in-
SINCE 1883
fluence felt by intelligent direction and education
of the consumers' tastes and through the printed
page and the spoken word guide and create de-
sires which are already latent or dormant, but
require a vehicle or medium for expression. One
of the best examples of such procedure is the
splendid effort now being put forth by the
W
GRTTSCH
MUSICAL MERCHANDISE
The Fred Gretsch
6O Broadway BrooU.yif.NY

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