Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 2, 1928
The Music Trade Review
Gulbransen Co. Completes Regional
Conferences With Pacific Northwest
is one of the most effective means of loosening
the American family's purse strings. Sales
records of his company, he said, indicated that
a large volume of piano business is obtained
through this medium.
Meeting at Portland Has 100 Per Cent Attendance of Gulbransen Dealers From States
In answer to the question, "Is the piano los-
ing its hold on the public," Mr. Gorman said:
of Oregon, Washington, Idaho and Montana
"Despite the invasion of radio, phonograph,
DORTLAND, ORE., May 24.—A 100 per cent
"This new fashion of harmonizing pianos with saxophone, or what have you, there are more
representation of Gulbransen dealers from the furnishings of American living rooms will American youngsters taking music lessons on
Oregon, Washington, Idaho and Montana met rid thousands of homes of antiquated tin-pan the old-fashioned piano than there are en-
in Portland May 21 and 22 for the seventh re- relics by up-to-date instruments. There is rolled in all the colleges and universities of the
gional meeting held by the Gulbransen Co. with nothing more pathetic than a worn-out piano. United States. There are 865,000 piano stu-
John S. Gorman, vice-president and sales It has no appeal either to the eye or ear. Its dents in America," he declared, "while the reg-
manager, and Walter Kiehn, advertising mana- tone is dead and its action paralytic. It can- istration of regular students in 192 resident col-
ger, in charge. George E. Corson, Pacific not be tuned into serviceability. It has finished leges and universities is but 570,000."
Northwest district manager, assisted at the its day and deserves a perpetual rest. A su-
Luncheons were held each day in the Heath-
Portland meeting which was held at the Heath- perannuated piano is as out of place in a modern man club rooms, where a Gulbransen piano was
man Hotel. Each day was devoted to sales living room as a plush-bound family album." installed, with all dealers joining in community
meetings and discussions of policies and there
Newspaper advertising, Mr. Gorman declared, singing.
was a complete display of the many Gulbransen
models. The display was thrown open to the
public each evening and much interest was
shown in the entire line, comprising period
grands in a new Spanish model and small Art
grands, color Art Minuets, small uprights in
ivory, Japanese red and walnut, and the new
three-way piano, the Triano, in both upright
and grand, also high-lighted uprights and reg-
istering pianos. One of the unique features of
the exhibit was the fancy scroll back in the
minuet.
Mr. Kiehn, in speaking of the series of meet-
ings, said: "This Portland meeting is the
seventh and last of our regional meetings, the
other six having been held in Chicago, Atlanta,
Dallas, New York, Los Angeles and San Fran-
cisco. In this manner we have been able to | The Four Instru- |
give every one of our 1,500 Gulbransen dealers j
merits Were 1
a chance to hear our story. The message given
our men is the necessity of increasing the man | Sold by James T
power of the piano business, by adding 100,000
G. Talbot
u
retail salesmen to the field, working with and I
not against their piano competitors, and stress-
ing the fact that 'The Public Properly Ap-
proached Will Buy Pianos,' that the competi-
tion of the piano merchant is from the outside
and not from within, and that modern piano
merchandising calls for modern window dis-
plays, concentrated new piano advertising and
intelligent use of literature by dealers and sales-
men to compete with other industries."
ililULIUIIIIIINIIIIrS
Following is part of one of the talks given
the dealers by Mr. Gorman:
lished by M. Witmark & Sons, New York, is
"Fashions in pianos, like styles in women's Surgeon Uses Music
winning individual honors.
clothes, household furniture and automobiles,
have shown marked changes recently. To keep
Preliminary to Operations
in tune with the present interior decorative
Takes Over Frank Co.
trends pianos must harmonize with their sur-
DETROIT, MICH., May 26.—The use of music as
roundings. Standardized mahogany a-nd oak up- an aid in surgical work is being advocated by
The Frank Music Co., one of the oldest music
rights are being supplanted by new models in Dr. Alexander W. Blaine, a prominent local sur- houses in Minneapolis, has been taken over by
period designs, including Spanish, Adam, Hep- geon, who states that music helps to relieve the the Baldwin Co., and is now being operated as a
plewhite and Louis XVI. The American house- nervous strain on a patient, when an anesthetic branch by that company under the management of
wife has discovered that it is poor art as well is being administered. Dr. Blaine has a phono- C. C. Krier, who is also in charge of the St. Paul
as economy to invest time and money in se- graph and a library of records in his operating branch.
lecting period furniture to adorn her living room in the Jefferson Clinic and Diagnostic
room only to have an orphan piano sound a Hospital of this city. Before being placed on
Miss Pauline Manchester was the winner in
decorative discord. Consequently manufactur- the operating table the patient is asked his fa- the finals of the piano contest held recently
ers are replacing the old-fashioned cases of vorite melody. The surgeon states that national under the auspices of the Society of American
yesterday's pianos with thoroughly modern and anthems are chiefly in demand, with Irish ditties Musicians with the co-operation of the Cable
individual period designs now in vogue in fur- next, and old folks songs right behind. Ernest Piano Co. The contest was held at the Chi-
niture styles.
R. Ball's ballad, "My Wild Irish Rose," pub- cago Art Institute.
Four Sohmer & Co. Pianos for Leading
Baptist Church at Gloversville, N. Y.
; ince
184/2
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Fbremost
'Piano
^ S T I E F F PIANO
Will attract the attention of those
who linow and appreciate tone guality
CHAS.M.STIEFF Inc.
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Baltimore
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