Music Trade Review

Issue: 1928 Vol. 86 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JUNE 2, 1928
Gulbransen Co. Holds Regional Meet
for Its Dealers on Pacific Coast
cabinets of period design. These Splitdorf re-
ceivers are equipped with power amplifiers
utilizing the new 250 tube dynamic speaker. An-
other feature is that all models will have a pho-
nograph jack which makes it possible to re-
Outstanding Topic of Discussion is Lack of Selling Man Power With the Piano Mer- produce phonograph records electrically.
Among the officials of this corporation who
chants—Large Attendance at San Francisco Meeting
will attend the convention is General Manager
Hal P. Shearer, who is well known throughout
C A N FRANCISCO, Cal., May 17.—The serious
The gathering here was held at the Whit-
the
music industries due to his eighteen years
lack of adequate man power in the retail comb Hotel, Thursday and Friday. The pro-
piano business was probably emphasized more portion of attendance was very good, only one of activities in both the wholesale and retail
strongly at the regional meeting of Gulbransen retail house in the territory not being repre- branches before he entered the radio field.
merchants here than at any preceding meeting sented.
in other cities, and the response of the dealers
John, S. Gorman, vice-president and sales man-
present was notable for its enthusiasm. They ager of the Gulbransen Co., and Walter Kiehn,
seemed to grasp instantly the logic and the mes- advertising manager, were in attendance and
sage of Mr. Gulbransen that the public, proper- conducted the meetings and the salon of Gul-
ly approached, will buy pianos, and that the bransen pianos which was put on simultaneous- Federal Radio Commission to Order Many Sta-
tions Off the Air on August 1, Unless They
greatest need of the trade is 100,000 retail sales- ly. G. E. Corson, Western salesman, was also
Can Show Cause Why They Should Continue
men to work with, and not against, competitors present.
in the same line.
Dealers present were from Northern Cali-
It was announced by the Federal Radio Com-
The regional meeting in this city brought to fornia, a few from Southern California, and one
a close the series conducted by the Gulbransen from Arizona. The meetings and salon were mission on May 26 that 162 radio stations in all
sections of the country with the exception of
Co. in various sections of the country during on the roof garden of the Whitcomb.
Zone 3 had been notified to appear at a general
the past six months and seemed to crystalize
The Gulbransen instruments displayed in-
the thoughts that have been emphasized so cluded the new Spanish grand in walnut; four hearing to be held in Washington on July 9 to
strongly at the various meetings. It was held feet six inches art grand in walnut; semi-period show cause why their stations should not be
that the movement is of such national impor- Triano grand in mahogany; small grand in discontinued on the air after August 1. If such
tance that the National Association of Music mahogany; small grand reproducing pianos in cause cannot be shown the licenses of the sta-
Merchants should get back of it strongly for mahogany and in walnut; art model minuets tions will be revoked as of that date.
In its order calling for hearing of the stations
the benefit of the trade as a whole, for it is with fancy scroll backs in red, ivory, and wal-
difficult for the individual merchant or the in- nut; high-lighted walnut minuet and standard the commission says: "The commission, after
dividual company to carry on this work un- finishes in minuets, full-size uprights and regis- an examination of the applications for renewal
of station licenses of the below-named stations,
aided.
tering pianos.
has not been satisfied that public interest, con-
venience or necessity will be served by granting
desire to carry the program, include Minne- these applications. It extends for a period of
apolis, W R H N or WCCO; Denver, KOA; sixty days the existing licenses of these stations,
Nashville, W S N ; Atlanta, W S B ; Milwaukee, subject to all modifications and extensions, to
W T N J ; Louisville, W H A S ; Memphis, WMC, terminate at 12 o'clock A. M., Aug. 1, 1928."
Dealers Asked to Communicate With Local and Charlotte, WBT.
This is said to be the most drastic action thus
Studio Managers of Red Network Stations
It is possible that several of these stations far taken by the commission in its efforts to
That Have Not Yet Arranged for Program will accept the program before the time of improve the calibre of broadcasting programs
broadcasting. It is suggested that music mer- and to eliminate the various problems that de-
As has already been announced the two im- chants in the last named cities get in touch velop out of air congestion.
portant social events of the National Music In- with the managers of the local broadcasting
dustries Convention next week; namely, the stations and suggest to them the desirability of
opening luncheon on Monday, June 4, when hooking up with the program. This co-opera-
John Erskine will speak, and the annual banquet tion on the part of the dealers will assist ma-
on Thursday evening, June 7, when Governor terially in securing much desirable publicity for
Albert C. Ritchie, of Maryland, will be the prin- the national association and its activities.
A Columbia - Kolster electric reproducing
cipal speaker, are to be broadcast over the Red
phonograph played a prominent part at a recent
Network of the National Broadcasting Co.
meeting of the National Academy of Sciences
through Station WEAF, New York. The sta-
held in the National Research Building, Wash-
tions at present included in the chain are New
ington, D. C, when one of the scientists used
York City, W E A F ; Hartford, W T I C ; Worces-
the instrument to demonstrate some personal
ter, WTAG; Philadelphia, W L I T or W F I ; New Line of All-Electric Receivers to Be
records which illustrated different phases of
Schenectady, WGY; Pittsburgh, WCAE; De-
Shown to the Trade for the First Time
pitch and resonance. The instrument, supplied
troit, W W J ; Chicago, WGN or W E B H ; Daven-
by Louis & Co., local dealers, met every tonal
port, W O C ; Omaha, W O W ; Boston, W E E I ;
The Splitdorf Radio Corp. will have an ex- demand made upon it perfectly.
Providence, WJAR; Portland, WCSH; Wash- hibit during convention week, June 4-8, in rooms
ington, W R C ; Buffalo, WGR; Cleveland 161 and 162 at the Hotel Belmont, which is
WTAM; Cincinnati, WSAI; St. Louis, KSD; diagonally across the street from the Hotel
Des Moines, W H O , and Kansas City, WDAF.
Commodore where the convention sessions will
ST. LOUIS, MO., May 28.—E. A. Kieselhorst,
Other stations that are also generally in- be held. The new line of Splitdorf all-electric president of the Kieselhorst Piano Co., has an-
cluded in the network and which have not up receivers will be shown here for the first time. nounced that that company will install the Q R S
to the present time of writing signified their The line has been classified into junior and sen- Co.'s line of amateur movie cameras. A special
ior models, and the receivers are contained in department will be provided for the cameras.
Commission to Close
162 Broadcasting Stations
Go-operation Urged in
Broadcasting Plans
Columbia-Kolster Played
at Meeting of Scientists
Splitdorf to Exhibit
at the Hotel Belmont
To Handle Camera Lines
Art Novelty
Piano Benches
Music Roll and Radio
Cabinets.
Write jot new catalog
George W. BraunsdorS. Inc.
Direct Munufmeturtrt of
Punching!
Washers
BRIDLE STRAPS
S814-37th
AU*—felts
Cletms, Furnished
la Any Quantity
TUNERS' TRADE SOLICITED
Woodside, L. I., N. f.
The Art Novelty Co.
STYLE NO. 125
Goshen, Ind.
PIANO TECHNICIANS SCHOOL
(Undtr Y. U. C. A. Atupicrs)
Practical Shop School Tuning, General Repairs,
Rebuilding
QBANDfr—UPRIGHTS—FLATKRg
Stnd far cmtalog
Tk« T. M. O. A. Phut* Technician* Scheel
62nd and Sanaom Street*.
Philadelphia, Pa.
L
U
D W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period
Models
Ludwig & Co*, 136th St. and Willow Ave-, New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 2, 1928
The Music Trade Review
Final Recital in Weaver Group Instruction Course
Weaver Teaching Work
Is Success in York, Pa.
Five Weeks' Group Instruction Course Conducted by Weaver
Piano Co., in That City, Ends in Remarkable Recital
by Pupils — Good Sales Record Made
ORK, Pa., May 28.—The Weaver Piano Co. recently brought to a close a most successful
series of free piano lessons for local youngsters designed to increase interest in and appre-
ciation for piano music. The series covered a period of five weeks, admittance being con-
fined to those who have never taken piano lessons before entering the class, and who never had
any pianos in their homes.
The series was brought to a close with a piano playing contest held in the auditorium of the
York High School. Ten pianos were placed on
the stage and the ten most proficient pupils the co-operation of the teacher and the sales-
among the seventy-five who had taken the man, twenty-five of the most promising stu-
course were permitted to display their talents. dents in the first course have been selected for
The progress made, as indicated by the per- a second course to be based on another of the
formance of these children, was remarkable. Boykin books "Twelve Look and Play Lessons
The course was based upon the "Look And for the Piano."
As to actual sales results, the Weaver Co. re-
Play" piano book developed under the auspices
of Edward C. Boykin, executive-secretary of ports the sale of four pianos to parents of the
the Sales Promotion Committee of the National students in the first course during* the five
Piano Manufacturers' Association, and selec- weeks the lessons were given, with prospects on
hand for the sale of several other instruments.
tions from that book were played in the finals.
There were two groups of cash prizes offered, The company is committed to this means of
one to children eleven years of age and older, sales development, having conducted a Melody
and the other to children of ten years or young- Way class in November and December, with
er. In the first group Bernardine Wilhelm won forty-two children, which resulted in the sale
the first prize of $5, George Watson, the second of five pianos. These classes were made up of
prize of $3, and Margaret Sutton the third prize children selected by the company's salesmen
of $2. In the second group the first prize went from families regarded as prospects.
to Erma Schulz, the second to Jeun Flohr, and
the third to Anna Berger. Certificates were is-
sued by the company to children who learned to
play their own accompaniments to "Long, Long
Ago," and "Jingle Bells," which highly pleased
the youngsters so favored. The judges were Will Exhibit Component Parts of Pianos and
Miss Catherine Mundorf, Miss Henrietta Weist
Demonstrate Various Manufacturing Proc-
and Mrs. George W. Ruby.
esses at Factory During Convention
The pianos use on the stage were two full-
sized Weaver uprights, a Weaver grand, and
A feature of the exhibit arranged by Kranich
seven York Studio models.
& Bach for convention week at the company's
A significant feature of the instruction series factory, 227 East Twenty-fifth street, will be a
and the final recital was the effect upon the display of the component parts entering into
music teachers, who at the outset were inclined the manufacture of the Kranich & Bach grand
to object to the revolutionary methods of in- piano. The display will be most complete and
struction. At the recital, however, W. S. Bond, distinctly educational in character, showing wire
president of the Weaver Co., explained that strings in different stages of construction, wool
progress was being made in teaching music, in different forms, tusks from which ivory piano
just as it was being made in general educational keys are cut, and other interesting features. Dif-
work. Under the new system the children are ferent steps in piano construction will also be
being taught first to play and afterwards to demonstrated and explained. The factory ware-
learn the rudiments of music, just as in school rooms have been specially decorated for the ex-
they learn to read before they learn the alpha- hibit, which will be opened to convention visi-
bet and spelling. The teachers were quick to tors from June 4 to June 8, between the hours
grasp the new. angle and their co-operation of 10 A. M. and 4 P. M.
seems assured.
An audience of 1,000 people attended the re-
cital, and it is believed that it will have the ef-
fect of hastening the introduction of group piano
instruction in the schools of York. There is al-
ready a movement on foot to have such instruc-
MEMPHIS, TENN., May 26.—John B. Vesey, head
tion in at least one school this Fall. The Weaver of the Vesey Piano Co., of Memphis, Tenn.,
Co. is not letting the matter drop but through Kimball dealers, recently received a highly in-
Y
Kranich & Bach to Have
Educational Exhibit
Praise for George Liebling,
Well Known Kimball Artist
teresting letter from Mrs. J. F. Hill, president
of the Beethoven Club, and honorary president
of the Tennessee Federation of Music Clubs,
praising the well-known Kimball artist, Geo.
Liebling. She said:
"George Liebling's recital Saturday afternoon,
under the auspices of the Beethoven Club, was
another triumph for this great artist. We have
brought to Memphis many great artists during
the past quarter of a century, but never one
who gave greater pleasure than George Lieb-
ling. His artistry was superb; his personality
magnetic, and his wit sparkling. How rare it
is that we are permitted to hear and know a
person so abundantly endowed. Every college
and music club in America should have George
Liebling. He has a real message for them. I
sincerely hope we may have the honor and
pleasure of having him again very soon. May
I add that personally I never enjoyed a pianist
more than I did Mr. Liebling. Gratefully and
cordially yours, (signed) Mrs. J. F. Hill."
Consult the Universal Want Directory of
The Review.
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FINE MATERIALS
found in all
PRATT READ
PRODUCTS
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PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.

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