Music Trade Review

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18
The Music Trade Review
JUNE 2, 1928
is "Old Pals Are the Best Pals After All," by
Gene Austin. This number is being recorded Six Fox-Trots Issued
by Mr. Austin on Victor records, and will be
in Century Edition
released soon. Irving Berlin's two songs, "I
Can't Do Without You," and "Sunshine," are Company Announces New Departure in Re-
doing well as is the ballad, "Beloved." The
sponse to Requests From Many of Its Dealers
firm's catalug is also strengthened by "Mary
Throughout the Country
Ann," "Ups and Downs," "Back in Your Own
SHEET MUSIC Backyard," "Mother of Mine, 1 Still Have You," Announcement of a new departure has just
U the message w e are sending to and "What of It, We Love It."
been made by tire Century Music Publishing
millions of people every day
Co., New York, with the release of six fox-trots
through the medium of 2 7 Best
in its catalog which has hitherto been confined
"Felix
the
Gat"
Played
American Magazines directing the
strictly lo standard music and songs. This step
readers to go to their dealers for
by Waring in Paris has been taken by the firm as the result of
copies.
numerous requests and suggestions by its deal-
HOOK-UP
The popularity of the song, "Felix the Cat," ers for a line of fox-trots. The first Century
published by the Sam Fox Publishing Co., New fox-trot releases are as follows: "Lisztonia,"
York and Cleveland, is spreading to Europe "With You, My Own," "Griegiola," "Dvora-
with Us introduction in Paris by Fred Waring kana," "Drifting On" and "Wagneriana."
and his orchestra, which began an extended en-
As will be seen from the titles, several of
gagement recently in the "All American Revue" these are transcriptions from the works of emi-
Fifteen cents a copy for the
at the Cafe des Ambassadeurs. A cable mes- nent composers. All of the numbers are ob-
Best existing Edition is the
sage to the Sam Fox firm from Fred Waring tainable in piano arrangements and dance or-
was received last week as follows: "Featuring chestrations have been made of the first two.
reason why "CENTURY" is
'Felix the Cat,' which in my opinion should be Since the advance announcement of the new
Best selling Edition.
a hit song for you—regards." The use of this Century fox-trot releases about two months
song by the Waring orchestra abroad indicates ago, a two-week test in ten stores was insti-
the speed with which Europe gets American tuted by the Century firm with very gratifying
dance numbers today, scarcely a month after results. Counter folders were used in these
235 W. 40th St., New York City their initial release.
stores and several dozen copies of each number
were grabbed up quickly by musicians browsing
through the songs on the counters of the sheet
Witmark & Sons Release
Maurice Richmond Back
music dealers.
New Daddy Song
From Three Weeks' Trip As an initial offer, the orchestrations of
"J.isztonia" and "With You, My Own," have
"Daddy, You've Been a Mother to Me," Is By
been billed at 70 per cent off with the privilege
Maurice
Richmond,
head
of
the
Richmond
Fred Fisher, Composer of "Dardanella"
Music Supply Co., New York, returned this of one re-order at the same rate. Thereafter
40 per cent off will be allowed. L. G. Battin,
M. Witmark & Sons, New York, publishers week from a three-weeks' business trip through general manager of the Century Music Publish-
of many famous "mother" songs, have just New York and Pennsylvania, calling on the ing Co., cited one strong letter from a Century
issued a "daddy" song by Fred Fisher, coin- music dealers and music departments of the dealer urging the fox-trot edition. The letter
poser of "Dardanella." The song is entitled principal cities of the state. Mr. Richmond was as follows: "The time was when waltzes,
"Daddy, You've Been a Mother to Me," and made the trip entirely by automobile and was mazurkas, polkas and schottisches were consid-
has been released in a new Black and White accompanied by Jerome Levy of the service de- ered vulgar dances, yet for the last century
edition. The Witmark house has had such re- partment of the firm. Although dealers gen- all of the aforementioned have become accept-
markable success in the past with such numbers erally are curtailing their stocks of standard able to dancers and music lovers. Therefore,
as "Mother Machree," "That Wonderful Mother music and teaching materials for the Summer, since the fox-trot has held first place among
of Mine" and others, which have become clas- according to Mr. Richmond, they are ordering dancers for the past ten years or longer, is it
sics in their field, that it was decided to try consistently for their popular catalogs and con- not reasonable to assume that fox-trots have
their luck in the "daddy" field. The publishers template a good seasonal business from vaca- taken their place beside the waltzes and
have realized that Father's Day has not attained tioners and the like. He stated that many of mazurkas?"
as much significance as Mother's Day, but have the sheet music dealers and department man-
selected the song, "Daddy, You've Been a agers spoke of their intention of attending the
annual convention of the National Association
Mother to Me," on its merits.
of Sheet Music Dealers in New York on June
The Music by Lew Pollack, co-
11 and 13.
writer of Charmaine, Diane and
'Get Out and Get Under
Miss Annabell Lee.
entury
Century Music Pub. Co.
Another BIG One
the Moon" Proves a Hit
New Berlin Number Brings Immediate Re-
sponse in Demand Upon Release
One of the quickest song hits ever issued by
Irving Berlin, Inc., New York, is "Get Out and
Get Under the Moon," which will be the firm's
number one song in its Summer catalog accord-
ing to present indications. Although only two
or three weeks old, and only recently intro-
duced on the air, this number has been in big
demand by jobbers in all sections. An exten-
sive exploitation campaign has already been
begun by the firm's branch offices and results
within the next thirty days are expected to be
felt by the entire trade.
Another song that is gaining quick popularity
Ditson Outing Planned
BOSTON, MASS.,
May 29.—The annual
The lyric by Sidney Clare, co-
get-to-
yether of the employes of the Oliver Ditson Co.,
has been planned for Saturday, June 23, at Pem-
berton, Hull, which is one of the popular resorts
on the South shore.
BUY YOUR MUSIC FROM
BOSTON
Publishcrs
writer of Then I'll Be Happy and
I'd Climb the Highest Mountain
AWFROMMWORID
WHEN I'M AWAY FROM YOU
'CAUSE YOU'RE AIL THE VOHID TO ME
Oliver Ditson Company
B03T0H
]TBW YORK
Anticipate aac Supply »T«ry R««alrm«at •* Music
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
BIND MANUBOBIPT AMD IDKA OF
TITIJi I O > M T I M A n i
311 Wut 43rd StrMt
New York City
Already Sailing Fin*
HARMS INC. 62 W.45TH ST.NYC
CsUVY PUBLISHER. OUR REFERENCE
c^> c«^> WRITE FOR. PRICES ~ ~ ~
2 0 5 4 W. LAKE ST. CHICAGO. ILL
M. WITMARK 6c SONS
165O BROADWAY
NEW YORK