Music Trade Review

Issue: 1928 Vol. 86 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Sheet Music Dealers and
Publishers' Conventions
Songs that Sell
I CAN'T DO WITHOUT YOU
National Sheet Music Dealers' Association to Meet at the Hotel
McAlpin June 11 and June 13, and Music Publishers'
Association at the Hotel Astor on June 12
SUNSHINE
MARY ANN
BACK IN YOUR OWN BACKYARD
UPS AND DOWNS
BELOVED
T
HE fifteenth annual convention of the National Association of Sheet Music Dealers will be
held at the Hotel McAlpin, New York, on Monday, June 11, and Wednesday, June 13. Some
important topics are slated for consideration at the four business sessions, among them be-
ing the following:
1. Co-operation between retailers and publishers.
2. Newspaper reviews of new music and the inserting of retail advertisements in conjunction
with same.
3. Maintaining a contact with the public Music Publishers' Association
schools.
June 12
4. Chain store and mail-order competition.
The
thirty-fourth
annual convention of the
5. Catalogs, the need of bringing these up to
Music
Publishers'
Association
will take place
date. Co-operation with the United States
Copyright Office toward making available in the Hotel Astor, New York, on Tuesday,
June 12, at 10 o'clock. The morning session
complete lists of new publications.
6. Music sent on consignment to teachers will be concluded about 12:30 o'clock and if the
business at hand warrants it,, an afternoon ses-
and schools.
7. Disposal of overstock through announce- sion will follow, starting at 2 o'clock. This be-
ing the case, the usual buffet luncheon for mem-
ments in the trade press.
bers
will be served in the meeting room, be-
8. The penalizing of retailers by publishers on
tween sessions. Several members have drafted
small quantity orders.
9. The using of sheet music as bait by con- important resolutions, which will be presented
at the meeting, and a number of other matters
cerns outside the sheet music trade.
are on the program for discussion.
10. Sales promotion work. The co-ordination
The officers of the Association are Harold
of effort toward increasing the demand for
music publications. The officers of the associa- Flammer, president; W. Dean Preston, vice-
tion are J. Elmer Harvey, president; Robert president; Emil A. Gunther, secretary, and Carl
T. Stanton, vice-president, and Thomas J. Don- T. Fischer, treasurer.
Ian, secretary and treasurer. A large attendance
is expected.
Harms, Inc., Acquires
MORE PROFIT ?!! DEALER
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
Song "Was It a Dream?"
Takes Over Number From Spier & Coslov/,
and Will Make It the Feature of a Slron^
Promotion. Campaign
MOTHER OF MINE, I STILL HAVE
YOU
I'M AFRAID OF YOU
SONG IS ENDED
FOUR WALLS
GOLDEN GATE
HELLO MONTREAL
SPEAKING OF LOVE
I'M CRYIN' 'CAUSE I'M LOSIN'
YOU
GET OUT AND GET UNDER THE
MOON
LOVELY LITTLE SILHOUETTE
TOGETHER, WE TWO
WHISPER SWEET AND WHISPER
LOW
GIGGLING GERTIE
SEVEN TILL
HEAVEN
ELEVEN
I'M
IN
I'LL DO MY BEST
GO HOME, LITTLE GIRL, GO
HOME
I'D LIKE TO TAKE YOU HOME
TO MY MOTHER
FROM THE NEW
ZIEGFELD
FOLLIES
OOH, MAYBE IT'S YOU
SHAKING THE BLUES AWAY
The song, "Was It a Dream?" issued a few
IT'S UP TO THE BAND
months ago by Spier & Coslow, music publish-
ers at 745 Seventh avenue, New York, has just
been acquired by Harms, Inc., New York, which
BOOKS THAT SELL
is planning an extensive campaign on this num-
NEW UNIVERSAL DANCE
ber. This song, written by Larry Spier, Sam
FOLIO No. 14.
Coslow and Addie Britt, has been steadily
mounting in popularity since it was first re-
WORLD'S FAVORITE SONGS
leased with practically no exploitation by the
PETERSON'S UKULELE METHOD
original publishers. The ballad is already one
of the ten best sellers in sheet music form, and
some of the mechanical companies report its
sale on records to be even more successful.
Executives of Harms, Inc., are most enthusi-
1607 Broadway New York City
astic over the acquisition of "Was It Drear.i?"
as being a number of the characteristic high
standard of the Harms, Inc., catalog. The
number is in demand by hundreds of big vaude- I lie north side of Frisco avenue, between
ville acts as well as large radio presenta- Seventh and Eighth streets. lioth proprietors
tions. Special window and counter displays arc were formerly associated with the Youngblood
in preparation by the Harms house for use of Music Co.
dealers in cashing in on this strong seller.
IRVING BERLIN In,
Clinton Music House Opens
SKINLEY
nMusic co.cn
Ig'H £Ass T T C H I C A G O
CLINTON, OKLA., May 19.—George Youts an 1
Joseph Hofacre have opened a new music store
here, called the Clinton Music House, which
handles a wide variety of sheet music and small
musical instruments. The store is located on
75
Sidney Camp, who was identified with the
Sacramento branch of Sherman, Clay & Co.
for more than twenty-three years in the capac-
ity of office manager, has acquired a substantial
interest in Ye Music Shoppe, 914 K street, that
city.
Consult the Universal Want Directory ot
The Review.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
76
The Music Trade
TO DA V—
Review
tfAfcMS. //vc. S i
Whiteman recording in glowing language, stat-
ing that it could go on any symphonic list and
win admiration. He states: "The revival of the
'Parade' is magnificently scored and played, with
New Record Made by Whiteman and His Or- not an obvious trick in it. Richard Strauss will
chestra Has Superb Arrangement of Peren- like this, for there is an allusion to 'Til Eulens-
piegel' at the end."
nial Marks Number
Sixth "Wooden Soldiers"
Record Issued by Victor
A new Victor Orthophonic record of the
"Parade of the Wooden Soldiers," made by
Paul Whiteman and his orchestra, has just been
released and is being lauded by everyone who
hears it as a superb arrangement. It is interest-
ing to note that this number, published in
America by the Ed. B. Marks Music Co., New
York, has now been recorded six times by
Victor. The others have been fox-trot, concert,
characteristic, band and the original "Die Parade
Der Zinnsoldaten." Paul Whiteman recorded
it once before in 1923, and this record, back-to-
back with the then popular "Mr. Gallagher and
Mr. Shean," was one of the few that fluttered
around the million mark in sales.
The music critic of "The New Yorker," re-
viewing the record in a recent issue, praises the
Another Great Seller
in THE WITMARK
MAY 26, 1928
7T /V- K C
"Manhattan Serenade"
Released by Whiteman
New Number by Lou Alter Already Recorded
for Victor by Nat Shilkret and His Victor
Salon Orchestra
"Little Log Cabin of Dreams"
in Weymann Window
A new piano novelty, entitled "Manhattan
Serenade," has been released recently by Paul
Whiteman Publications, Inc., division of the
Rabbins Music Corp., New York, being one of
a
PHILADELPHIA, PA., May 19.—An attractive show th . series, which includes "Dolly Dimples,"
window, given over to the display of the single "Imagination" by Fud Livingston and a num-
number, "Little Log Cabin of Dreams," was ber of others. The publishers are confident that
effective recently in building up sales for this rhe popularity of "Manhattan Serenade," com-
song in the store of H. A. Weymann & Son, posed by Lou Alter, will be greatly helped by
Inc., 1108 Chestnut street, this city. The song, the Victor release of the number, made re-
cently by Nat Shilkret and the Victor Salon
Orchestra under the direction of Nat Shilkret.
An elaborate symphonic recording has been
made by Mr. Shilkret, and musicians who have
heard it have praised it as a real jazz rhapsody.
Mr. Shilkret has already broadcast the number
over a national hook-up in both the Eveready
and Maxwell hours with an immediate response
from the audiences.
BLACK & WHITE
SERIES
SONGS
VICTOR HERBERTS MASTERPIECE
AH! SVEET MYSTERY of LIFE
THAT HIT THE MARK!
TOGKTHKR (New)
LILA (New)
AMONG MY SOUVENIRS
SORRY FOR MK (New)
WITHOUT YOU SWEETHEART
TIN PAN PARADE
Can be had as follows
SOLO—4 keys, Ab (eb to eb) Bb-C and D
DUET—2 keys, Bb and D
OCTAVO—Two Part, Three Part, Four Part,
Hale, Female and Mixed Voices
Instrumental for Piano
The Dream Melody (Intermezzo) Waltz
Violin and Piano, Cello and Piano, Violin, Cello and
Piano
VOCAL ORCHESTRA, DANCE ORCHESTRA, Waltz,
BAND
M. WITMARK & SONS, NEW YORK
Featuring "Little Log Cabin of Dreams"
published by Harms, Inc., New York, has been
getting many strong plugs by popular local or-
chestras and executives of the Weymann store
determined to tie up with a window display. A
large poster, done in the manner of the title
page of the song, wasplaced in the back of
the window, and the framed photographs of W.
Irving Oppenheim and members of his Ben
Franklin Hotel concert orchestra were hung
prominently at the left with sheet copies and
records of "Little Log Cabin" spread through-
out the display. The Oppenheim orchestra is
one of the most popular local radio attractions,
and has been featuring the song on its pro-
grams over Stations W I P and W L I I.
Installs Sheet Music
MY ANtiEL (New)
CHURCH HELLS ARE RINGING FOR MARY
THERE AIN'T NO SWEET MAN
WORTH THE SALT OF MY TEARS
FORGETTING YOU (New)
C O-N-S-T-A-N-T-l-N-O-P-L-E
(New)
I'M RIDING TO GLORY
F'RINSTANCE
(New)
WAS LAST NIGHT THE LAST NIGHT WITH
YOU
Song Hits from the Collegiate Musical
Comedy
"G O O D N E W S"
GOOD NEWS—THE VARSITY DRAG
LUCKY IN LOVE—BEST THINGS IN LIFE
Big Sellers in Folios
EACH CONTAINING "AMONG MY
SOUVENIRS"
SUPREME DANCE FOLIO (New)
SAXOPHOLIO (No. 3)
TENOR BANJO FOLIO (3rd Edition)
(Enoli containing fifteen great nongs)
JACKSON, MISS., May 21.—The new branch of
the Floyd Russell Music Store, which was
opened last week at 212 West Capitol street,
this city, has installed a sheet music section.
Dt«WlyA,B0DWN—HtNO[[L5OM BUILD!NO
7145 SEVENTH AVENUE NEWYOQK

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