Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 26, 1928
The Music Trade Review
_L HERE can be but one destiny for the piano—perma-
nency and popularity. How can it be thought otherwise?
This marvelous instrument, the genetic mother of music,
for generations an essential, must become increasingly
ingratiated into every domestic circle and as a function-
ing element on the public platform.
The present-day very definite advancement of our people
along paths of cultural appreciation must carry with it
commonplace acceptance and utilization of the piano in
a very individual sense.
It devolves upon the piano merchandiser and manufac-
turer to radiate the principle of piano ownership through
the exercise of indomitable optimism in combination
with indefatigable, may I say, old-time sales effort
The power that must emanate from unified enthusiasm,
from general discussion and definite and proven outlines
of procedure, should certainly be taken advantage of by
every piano dealer through attendance at the annual
Convention in June,
Signed C. L. BEACH, President and Treas.
PIANO COMPANY
HOLLAND, MICHIGAN
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of
3, 1875*.