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The Music Trade Review
MAY 19, 1928
sistant branch manager in Dallas, Tex., follow-
ing which he served as first lieutenant in the
World War. After the war he returned to the
Columbia service, and later formed the E. B.
Shiddell Co. in Boston for distributing Okeh
records.
New Howard Grand Four Feet, Seven
Inches, Announced by Baldwin Co.
Instrument, in Addition to Standard Case Design, Is to Be Had in Three Periods,
Queen Anne, Sheraton and William and Mary
A NEW Howard small grand, Style 450,
"^^ having a length of 4 feet, 7 inches, has just
been placed on the market by the Baldwin
Piano Co., Cincinnati. The piano is to be na-
tionally priced at $685 for the standard model
Merchants' Directors to
Meet on Monday, June 4
the leaflet a full-page reproduction of the
standard model in the new Style 450 is shown
in brown and white, facing the description of
the instrument and three smaller reproductions
of the period styles. A full-page advertisement,
President Roberts Selects That Time With a
View to Insuring Large Attendance to Dis-
cuss the Many Important Matters
It is announced that the meeting of the Board
of Control of the National Association of Music
Merchants will be held on Monday morning,
June 4, at 10 a. m., at the Hotel Commodore,
New York, instead of the preceding Sunday as
has been the practice in the past. President
C. J. Roberts of the association scheduled the
meeting for Monday in order to insure as large
an attendance as possible to discuss the many
important matters that are to come before the
organization during the convention. The meet-
ing will adjourn in time for the opening get-
to get her luncheon at- 12^30 p. in.
Annual Meeting of Chamber
to Be Held on June 7
The annual meeting of the Music Industries
Chamber of Commerce, at which officers will
be elected, and various resolutions adopted, will
be held at the Hotel Commodore, New York,
on Thursday, June 7, at 1:30 p. in.
Steinway Dealers Dined
PHILADELPHIA, PA., May 14.—The Eastern
Pennsylvania Steinway dealers who attended the
annual convention of the Pennsylvania Associa-
tion of Music Merchants, were entertained at a
dinner given at Janssen's Hof Brau Haus here
last week by the local distributors, N. Stetson
& Co. Those who were present at the dinner
were A. Z. Moore, Kirk-Johnson Co., Lancaster;
George Schaeffer, Zigler Piano Co., Harrisburg;
Carl Wittich, Wittich Music House, Reading;
Charles E. Goodenough, Bethlehem, and Charles
Duftield, Chambersburg, Pa. Most of these
members of the State trade were elected to
offices in the State Association.
New Howard Small Grand, Style 450
in mahogany finish, and an extensive campaign
co-operating with dealers' local advertising has
been worked out by the Baldwin publicity de-
partment. In addition, to the standard model,
the new Style 450 is obtainable in throe period
designs, Queen Anne, Sheraton and William and
Mary.
Special efforts have been made by the Bald-
win acoustic engineers, supervising the crea-
tion of the new Howard instrument, to design
and build a grand to meet the requirements of
modern home conditions, and at the same time
satisfy the most critical musical taste. Work
on the Style 450 was actually started four years
ago in the Baldwin factory and several new
principals of scale construction were developed
in order to maintain Baldwin standards of tone
quality. As a result the new Howard instru-
ment possesses a mellow and resonant base as
well as a brilliant, singing treble register.
By a careful supervision, the three period
models in which the Style 450 is available have
been given graceful and authentic designs. The
Queen Anne case is furnished in brown mahog-
any and walnut, the Sheraton in brown mahog-
any only, and the William and Mary in brown
mahogany and walnut. Each is equipped with
a specially designed music rack, appropriate to
the respective periods.
A folder, describing the new Howard instru-
ment, has been prepared by the Baldwin pub-
licity department and is being sent out to the
trade for quantity distribution by dealers. In
used by the Baldwin retail warerooms in the
Cincinnati Enquirer on Monday, May 7, is now
New Grinnell Bros. Branch
available to dealers in mat form for initial an-
nouncements in their local papers. In addition,
OKTROIT, MICH., May 14.—Grinnell Bros, recent-
mats of smaller advertisements have also been ly opened another local retail piano and music
prepared, and other details in the national cam- store at 8021 Vernor Highway West. This gives
paign are being worked out.
Grinnell Bros, a total of nine retail stores in
Detroit, which are so situated that they are
represented
in every neighborhood section oi
Shiddell Becomes Assistant
the city.
Manager of Nipponophone
i
Columbia Co. Veteran Appointed to Important
Post With Japanese Company and Will Sail
for the Far East on June 8
E. B. Shiddell, for twenty years associated
with the Columbia Phonograph Co., and at
present in the general sales department, New
York, has been appointed assistant to L. H.
White, managing director of the Nipponophone
Co., Columbia subsidiary in Japan, and with
Mrs. Shiddell will sail from San Francisco for
his new post on June 8.
Mr. Shiddell, while comparatively young in
years, has had a varied experience with the
Columbia Co., starting as a collector of instal-
ment accounts in Kansas City in 1905. He ad-
vanced steadily in the Columbia branch organ-
ization, and in 1913 was sent to the West Indies,
where he built up a wholesale and retail busi-
ness, which was handled by the Frank E.
Robins Co., in Havana. He then became as-
Death of Caleb S. Spencer
BOSTON,
MASS.,
May 16.—Caleb S. Spencer,
father of Harry L. Spencer, well-known in the
talking machine trade of New England, and
himself at one time a partner in the old firm
of Kraft, Bates & Spencer, which operated a
factory and store here before being taken over
by the Brunswick-Balke-Collender Co., died at
the Peter Bent Brigham Hospital here today.
He was 71 years old.
Paul Ash on Broadway
Paul Ash, prominent orchestra leader and
Columbia record artist, who has built up a wide
reputation for himself in Chicago and the West
as "the Rajah of Jazz," made his debut on
Broadway on May 12, when he began an indefi-
nite engagement as Master of Ceremonies and
stage band leader at; the Paramount Theatre.