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The Music Trade Review
MAY 19, 1928
Banjo Club Formed
by Chicago Boys Club
New Organization Directed by S. R. Musmanno,
Chief Tester of the Slingerland Drum &
Banjo Co. of that City
OlDfST AMD UUKBT MOUSE IN T V
WHOLESALE
ONLY
CATALOG ON
APPLICATION
BRUNO Means SECURITY
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CBrunoirSonJhc
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Lectures on Musical
Instruments Over Radio
Howard Stanchfield, Manager of Small Goods
Department of Sherman, Clay & Co., Port-
land, Giving Series of Talks Over KOIN
PORTLAND, ORE., May 10.—What is an oboe, or
a bassoon, etc., will no longer be a closed book
to those who listen in over KOIN during the
next twenty-two weeks, for these and forty-
nine other musical instruments will be ex-
plained in a series of lectures and demonstra-
tions by Howard Stanchfield, manager of the
small goods department of Sherman, Clay &
Co. Mr. Stanchfield presented his first lecture
April 26, taking the flute for his introductory
subject. He opens his lecture with a short his-
tory of the instrument which he weaves into an
interesting story, and follows this up with a
group of solos. He is assisted in these demon-
strations by prominent musicians. Donald Stall 1
assisted him in his initial lecture.
This series is just one of the many con-
structive musical events planned by Mr. Stanch-
field. He believes that to be successful in sell-
ing musical merchandise much preparatory
work must be done, and that the instruments
cannot be sold in any great quantity over the
counter alone, unless interest is built up around
them. The desire to play must come from
knowledge of the instrument, and the joy and
satisfaction one derives from accomplishing and
mastering its intricacies. It is toward this end
that he is working. Mr. Stanchfield, among his
other duties, is executive chairman of the Ore-
gon State High School Band Contest which has
affiliated with the National Rand Contest Com-
mittee and will be staged in Portland this
month.
Banjo Popular With
Players in Europe
Silver Bell Artist Abroad Tells of Increasing
Popularity of This Instrument
GROTON, CONN., April 23.—E. J. Fredholm, who
has been using a Silver Bell banjo in the or-
chestra of the American Diamond Lines, writes
the Bacon Banjo Co. this interesting letter on
his arrival in Rotterdam, Holland. "Received
the fitted banjo head which you sent me, and
wish to say that it is by far the best, since the
old one broke, that I have been able to obtain.
The instrument has taken on a new lease of
life and all the old pep is back again. Even
my uninitiated friends noted the different tone.
Seems ns though there should be many oppor-
tunities to boost Silver Bolls in Holland and
Germany.
"It is a common sight to see a combination
of three—tenor banjo, piano and violin—in the
various clubs and cafes, although personally I
VICTOR
TALKING
MACHINES
BRUNO Meiirr; SECURITY
do not think a great deal of such a combination,
yet it shows just where their interest lies. I
allowed several of the members of these com-
binations to try my instrument and they were
immensely pleased, fust returned from Balti-
more and note that two of the high-class or-
chestras are now using the Silver Bell."
New Banjo Line Is
Announced by Leedy Go.
Announced by Leedy Co. the Models Included
and Illustrated in Handsome Catalog Issued
by Indianapolis Manufacturer
INDIANAPOLIS, IND.. May IS.—"The New Leedy
Banjo—you'll like it best of all!" With this
slogan featured on its red cover, and with
many elaborate four-color pages, the long
awaited banjo catalog of the Leedy Mfg. Co.
recently made its appearance in the trade.
The new Leedy banjo has a number of fea-
tures to recommend them. There is no adjust-
ment on it requiring the removal of the resona-
tor, which conies in two types, standard and
flare-edge. Du 1'ont I'vralin, which Leedy in-
troduced to banjo manufacture, is used effec-
tively on the resonators over three-ply ma-
hogany.
The instruments run Collegian, Olympian,
Senator, Apollo, Aniphion, Georgian, Arcadian,
and the National line of three models. List
prices include cases. All Leedy banjos are
equipped with Kleertone strings, Grover and
AVaverly internal geared pegs, and Leedy
bridges and tailpieces.
CHICAGO. I I I . , May 15.—A banjo club has been
formed by the Chicago Boys' Club, 1725 Or-
chard street, under the direction of S. R. Mus-
manno, who is associated with the Slingerland
Drum & Banjo Co. as official tester of the
Slingerland line of high grade banjos.
Mr. Musmanno is well-known to the trade
as a recognized authority on banjo playing.
He began his public playing in France imme-
diately after the World War, and upon return-
ing to America he toured the country and gave
concerts on the banjo, harp, mandolin and clar-
inet. His style of playing and the class of
music in his programs is said to have achieved
the distinction of elevating the banjo to a plane
where it is recognized and appreciated by musi-
cians of the old school.
The banjo club of the Chicago Hoys' Club has
attracted the attention of many members of
this juvenile organization and Mr. Musmanno
is to be commended for the splendid work that
he is carrying on in the promotion of banjo
playing.
The club has an orchestra consisting of the
members of the organization, and to promote
a banjo club a contest was held, inviting the
boys to participate in this tournament. A silver
v up and other prizes were offered. These were
won by Fred Abbatc, first; Harry Lorpe,
second; and Fred Federle, third.
One of the attractions at this contest was the
demonstration of the $1,500 Art Model Slinger-
land banjo by Mr. Musmanno.
The instrument designed and made under the
direction of Mr. Musmanno is the DeLuxe
Model made in solid ebony, trimmed with pearl
inlay and mosaic wood. The resonator has a
beautiful design of Diana The Huntress, made
with attractive wood inlay. There is a hand
carved lion's head on the heel, which is set
with genuine sapphires, while the fingerboard is
made with mother of pearl beautifully engraved.
All the metal parts are plated and hand carved.
Tom Brown in New Store
The Tom linnvn Music Co., formerly located
at 34 West Lake street, has moved into its new
quarters at .U5 South VVabash avenue. The
new home i> being completely redecorated and
several attractive features of display are being
added.
Stella Sovereign and La Scala
Stringed Instruments
Trade Marks Known All Over the World
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos,
Guitar Banjos, Banjo Mandolins, Banjo Tiples, Tiples, Tenor
Guitars, Mandolin Guitars. T H E BEST FOR THE PRICE.
"Only When Goods Are Well
Bought Can They Be Well Sold"
We are pioneers in this indus-
try and exclusive manufactur-
ers of musical stringed instru-
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to the retail stores. Why not
let us take care of your re-
quirements in our line, result-
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self?
Samples will speak
louder than words. Send for
catalog.
OSCAR SCHMIDT, Inc.
87-101 Ferry Street
EST. 1879
Jersey City, N. J.