Music Trade Review

Issue: 1928 Vol. 86 N. 2-SECTION-1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 14, 1928
A Unique Selling Plan
—To increase dealers' profits
23
Splendid Models
—To Stimulate Public Interest
Behind them both
a $5,000,000
organization!
W
E ANNOUNCE for 1928 a new family of Gulbransen Pianos—
23 models in standard, art and period designs, grands and
uprights, Registering, reproducing and hand played models ranging
in price from $295 to $2400. A piano for every type of home.
A new type of advertising — wholly different—based on the idea
of style—will be broadcast over the country to create sales for
Gulbransen dealers. More important—our new plan provides the
dealer with selling ammunition that should get him three favor-
able interviews to one he had before. That means more sales—
more profit!
Behind the new line and the new plan Gulbransen throw the
entire force of their resources. Send now for the new Gulbransen
Plan, the profit builder for 1928.
G U L B R A N S E N
C O M P A N Y
3232 West Chicago Avenue, Dept. 00, Chicago, Illinois
G U L B R A N S E N
A
Type
f o r E v e r y
N e e d
NATIONALLY ADVERTISED
PIANOS
• NATIONALLY
PRICED
A
Style
for
• NATIONALLY
Every
Home
PROFITABLE
1
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 14, 1928
The Music Trade Review
You Asked for it • • • Here it is!
A lower-priced full electrical type Brunswick
Panatrope with Radiola
Model PR 17-8 « To list at $550 « Light socket operation—no batteries
Cone reproducer combined with special reflector
AGAIN Brunswick has succeeded where
i \ success seemed impossible. Fully aware
of the tremendous demand for an electrical
type Brunswick Panatrope combination that
would sell at a low price, our laboratories
have for months put all their energies into
perfecting such an instrument.
Now we have it. Here, combined so com-
pactly that the instrument is a marvel of
ingenuity, is the Brunswick Panatrope —
electrical type — and the newest model
Radiola known to everybody as No. 17.
A model which increases the field of
your sales many times. It will appeal at
once to the great middle class.
Its remarkable features include equal
excellency in recorded and broadcast music
over entire audible frequency range; com-
pact and convenient assembly; beautiful
design; superior construction; minimum
space requirement and lid concealing all
operating parts.
The appeal of this newest Brunswick com-
bination is irresistible. Its profit-making op-
portunity enormous. Make the most of it!
PILOT LIGHT
CANOPY
TUNING
DIAL
TUNING
CONTROL
MAGNETIC
PICKUP
Brunswick Panatrope with Radiola Model PR 17-8.
Equipment: Electrical type Panatrope with Radiola
No. 17. One dial control. Light socket operation. Uses
latest A. C. tubes.
TURNTABLE
START LEVER
PANATROPC
VOLUMt
CONTROL
IHE
BRUNSWICK-BALKE-COLLENDER
CO., Chicago, New York.
In Canada, Toronto.
Branches in all principal cities

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