Music Trade Review

Issue: 1928 Vol. 86 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
&iemer< T.1I
COUNTERPHASE
RADIO
Six Years
of Success
Bremer-Tully are start-
ing their seventh year in
radio with a reputation
bigger and better than
ever.
Since the earliest pio-
neer days this company
has increased over two
hundred times its original
size,—a record that we
point to with pride,—a
record that has no equal
in the radio industry.
What is the secret of
this meteoric growth,—
how was this record
achieved?
The answer is MERIT,
—born of sound engineer-
ing and superior radio
knowledge coupled with
intensive, conscientious
effort.
Bremer-Tully have con-
centrated in one field
only,—Radio. With them
it is not a side-line.
Bremer-Tully history is
the best barometer by
which to gauge their
future.
It is your assurance of
permanence!
Now, more than ever
before does the standing
of the manufacturer offer
your best guide to the
selection of a profitable
radio line.
Bremer-Tully
Mfg. Co.
520 S. Canal Street
CHICAGO, ILL.
APRIL 28, 1928
Adult Piano Classes for
San Francisco Music Week
Feature of Event Will Be Three-Lesson Course Offered for
Adults With Enrolment Limited to 1,500—Allen Co.
Closes San Diego Branch—Clay Visits East
AN FRANCISCO, CAL., April 19.—The three-lesson course in piano-playing for adults is
coming to the attention of the public as one of the leading features of San Francisco's
eighth annual Music Week. Registration for the classes, which are offered gratis, is lim-
ited to 1,500 men, women, boys and girls. No prizes are offered, as in the piano-playing con-
test, another feature of Music Week. The folder giving the schedule of adult classes says:
"By the end of the week you will be able to play at least one piece, and for the rest of
your life enjoy a greater appreciation of the
music you hear daily over the radio, on the Clay & Co.'s publishing and sheet music de-
phonograph, at the recital, concert or opera." partment, attend the annual convention of the
Through the courtesy of Sherman, Clay & National Association of Sheet Music Dealers,
Co. John G. Vogel, who is directing the June 11 and 13, in New York City, he will also
adult piano-playing course for the Music Week have Jimmy Haley as traveling companion to
Committee, will use the Bevitt system which the convention. Haley is in charge of the
he has elaborated. Originally it was not in- sheet music jobbing department of Sherman,
tended to use this system for class work, but Clay & Co.
Glenn H. Woods, head of the music depart-
ment of the Oakland (Cal.) public schools, was
Senate Committee Will
the first to put it into group instruction, using
one piano and twelve dummy keyboards. Mr.
Not Rescind Retroaction
Vogel will conduct the classes for adults during
Music Week with twelve upright pianos
Despite the protests from music merchants
grouped, like the spokes of a wheel, around the all over the country the Senate Finance Com-
teacher, who is in the center. Half-hour classes mittee has voted not to eliminate the retroac-
will be held during music week from nine in tive feature of the present revenue act which
the morning till nine in the evening. There compels the merchant who elected prior to the
will be three students at each of the twelve passage of the 1926 act to report his income
pianos, limiting the class to thirty-six students on the accrual basis to pay taxes twice. This
at each lesson. On this basis the capacity of vote simply confirms the opinion of the com-
the service is 1,500 pupils during Music Week. mittee, as expressed frequently at the hearings,
As the Civic Auditorium was booked for the that the music merchant should seek his remedy
week before it was realized how much interest in the courts instead of looking to Congress
the adult piano-playing classes would arouse for relief.
the Y. M. C. A. donated the use of its audi-
The bill will not leave the committee, accord-
torium. The course is for those who have ing to present indications, until about May 1.
never had piano instruction.
Alfred L. Smith, general manager of the Music
Industries Chamber of Commerce, states that
Allen Co. Closes Its San Diego Branch
Frank Anrys, vice-president and general man- objections will continue to pour into the com-
ager of the Wiley B. Allen Co., said to-day that mittee, and that the provision may be recon-
the company has leased the San Diego branch sidered before the bill is reported out. An in-
to a concern in another line of business. After tensive campaign will be carried on while the
a very successful sale, which included fixtures bill is on the floor of the Senate, if necessary.
and furniture, the Wiley B. Allen Co. has sold
the pianos from its San Diego branch to Sher-
man, Clay & Co., which will ship them to San Ritchie and Erskine
Francisco.
in Convention Broadcast
P. T. Clay Will Visit the East
On May 12 P. T. Clay, president of Sherman,
The National Association of Music Mer-
Clay & Co., will sail for New York by the chants announces that it has just concluded
new Panama-Pacific intercoastal liner "Cali- arrangements with George McClelland, vice-
fornia." Mr. Clay will probably be gone for president of the National Broadcasting Co.,
about two months. He plans to visit some of New York, whereby two important features
the conventions and call at factories repre- connected with the coming Twenty-seventh
sented on the ('oast by Sherman, Clay & Co.
Annual Convention will be made available to
R. F. Skinner Advertising Manager
thousands of radio listeners. The National
Robert F. Skinner, purchasing agent for Sher- Broadcasting Co. will place on the air the ad-
man, Clay & Co., has just been appointed ad- dress at the annual banquet on Thursday eve-
vertising manager for the firm, retaining, how- ning, June 7, at the Hotel Commodore, to be
ever, his duties as purchasing agent. Neill C. delivered by Governor Albert C. Ritchie, of
Wilson will have general supervision of the Maryland, and the speech of Professor John
advertising department of Sherman, Clay & Co. Erskinc at the get-together luncheon of the
Went Overseas for New Recordings
Music Industries Chamber of Commerce, at the
The San Francisco branch of the Brunswick Hotel Commodore, Monday, June 4. This will
is just releasing some special records made be the first time that functions in connection
recently in Honolulu (T. H.). C. P. Mac- with the National Convention have been made
Gregor, San Francisco manager for the Bruns- available to radio listeners.
wick, went to the Islands and arranged for
recordings by real Ha,waiians. Following Mr.
MacGregor's visit the Brunswick record outfit
Buys Sherwin Music Store
went over, and the result of their work is seen
in the records just being put on the market.
The Rev. Harry Adams Hersey has purchased
R. N. Reed, formerly of Seattle, is now in charge control of the Sherwin Music Store in Canton,
of the office of the Brunswick here.
N. Y., and will conduct the business in the
Not only will Ed. Little, head of Sherman, future, handling a general stock of instruments.
S
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
APRIL 28, 1928
Program Is Announced for
the New York Convention
Chestnut street, has been adding many new
dealers to the list of its retailers. The follow-
ing dealers now are linked with the retail dis-
tribution of the Cunningham pianos: E. C. Ma-
larkey, dirardville, Pa.; Eagle Music House,
Wilkes-Barre, Pa.; H. (i. Trcfz, Trenton, N. J.;
Thos. L. Martin, Hazleton, Pa.; J. T. Scannell,
Homestead, Pa.; Chas. (luttouski, Phoenixvillc,
Pa.
Principal Speakers Include H. L. Butler, of Syracuse University,
Soward Go. and the
Secretary Loomis of Merchants, E. C. Boykin, P.
Anderson Go. Merge
A. Ware, Corley Gibson and S. Weinstein
SYRACUSE, N. Y., April 23.—The convention committee of the New York State Music Mer-
^ chants' Association has completed the program for the annual convention of that body to be
held at the Hotel Syracuse here on Tuesday and Wednesday of next week, May 1 and 2. The
convention will open formally with a luncheon on Tuesday, followed by the first business ses-
sion, and with the annual banquet on Tuesday evening, at which there will be prominent speakers
and excellent entertainment. Wednesday will be devoted to business sessions both morning and
afternoon.
According to the schedule the delegates will n e a ' s o spends considerable time with the sales-
be welcomed to Syracuse by Mayor Hanna, and men. With a thorough understanding of their
Edward R. Weeks of Binghamton will respond. problems he is able to give them the most
The speakers at the business sessions include valuable advice and suggestions. Every year
several men prominent in and out of the trade, he goes to Europe, where he visits the larger
among them being 'Harold L. Butler, Dean oi of the distributing firms, thus becoming famil-
the College of Fine Arts of Syracuse University, iar with marketing conditions and problems
who will talk on "Encouraging Piano Instruc- throughout the world. He is a constant reader
tion in the Schools"; Delbert L. Loomis, execu-
tive secretary of the National Association of
Music Merchants, who will talk on "Tax Mat-
ters and Other Activities of the National Asso-
ciation"; Samuel Weinstein, prominent attorney
of New York, who will discuss: "The Condi-
tional Sales Law and Some Of Its Peculiar-
ities"; P. A. Ware, merchandising manager of
the Atwater Kent Mfg. Co., who will talk on
"Radio Merchandising in the Music Store"; E.
C. Boykin, executive secretary of the Sales Pro-
motion Committee of the National Piano Manu-
facturers' Association, who will tell "What We
Arc Doing to Promote the Piano," and Corley
Gibson, president of the Autopiano Co., who
will discuss "The Player-Piano Situation."
The speakers at the banquet on Tuesday
night at which S. H. Morecroft, president of
the association will preside, will include Her-
mann Irion, president of the Music Industries
Chamber of Commerce; C. J. Roberts, presi-
dent of the National Association of Music Mer-
chants, and the Rev Huberts Woods, well known
minister and speaker.
According to reports in the hands of the com-
mittee there should be a large attendance of
New York State dealers, and a number of manu-
facturers take the opportunity of displaying
F. E. Moskovics
their products.
of books and magazines dealing with merchan-
dising subjects, but he places his greatest faith
F. E. Moskovics Will
in the more direct method of study through
Talk on Marketing
°
President of Stutz Motor Car Co. to Speak at
National Music Merchants' Convention in
New York
One of the most interesting figures in the
automobile world to-day, F. E. Moskovics, presi-
dent of the Stutz Motor Car Co., Indianapolis,
has accepted an invitation to deliver an address
before the National Association of Music Mer-
chants at one of the business meetings of the
Association on Wednesday morning, June 6,
Hotel Commodore, New York. Mr. Moskovics
will take as the subject of his remarks "Know-
ing Your Market."
For a number of years Mr. Moskovics has
made an intensive study of the subject of mer-
chandising in its particular application to
markets in various sections of the United
States. His method of studying markets is the
most simple and the most effective. He goes
to them and looks them over. He spends fully
four-fifths of his time away from his factory,
visiting dealers throughout the country. On
these visits he talks not only with the execu-
tives of the various sales organizations, but
pe on
:! *l T a c t
and observat
;°"' .
Mr. and
Moskovics
is a native
or Budapest,
Hun-
gary,
is a naturalized
citizen
of the United
States. He came to this country as a boy with
his family, who took up their first American
residence in Kansas City.
When the Moskovics family moved to Chi-
cago he entered Armour Technical Institute,
where he received the groundwork for his tech-
nical education. This was rounded out by two
years (1896-8) in post-graduate technical courses
in various European universities, and also by
his first practical automotive experience with
Daimler.
In 1898 Moskovics returned to the United
States. From the time of his return to this
country Mr. Moskovics has been in some
branch of the automobile business. In 1925 he
was made president of the Stutz Co. by E. V. R.
Thayer, the chairman of the board of directors
of the Stutz Co.
New Cunningham Dealers
April 23.—The Cunningham
Piano Co., manufacturer of the Cunningham
and Girard Pianos, with retail store at 1312
PHILAUFXPHIA, PA.,
DAYTON, ()., April 26.—The Soward Co. and
the Chester D. Anderson Co., music dealers,
have been merged and will be known as the
Anderson-Soward Co. For seventy-five years
the name of Soward has been known to those
interested in music in Dayton, while Chester
I). Anderson has been connected with the music
instrument business for twenty-five years. The
officers of the new company are Chester D.
Anderson, president; Herbert Soward, vice-
president; Joseph C. Bucher, treasurer, and
Carl Banjerter, secretary. The main store of
the Anderson-Soward Co. is located at 114
North Main street. A branch store is located
in the Riverdale Building on North Main street
of this city.
Kapphan-Drake Chartered
The Kapphan-Drake Piano Co., Wilmington,
Del., has been incorporated with a capital stock
of $10,000 to deal in pianos, radios and other
musical instruments. Wilber A. McCoy, Wil-
liam Virdin and Mark W. Cole are the incor-
porators.
GRAND
KEYS
ACTIONS
PLAYERS
of th.
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
Write us NOW
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.

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