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The Music Trade Review
Wolf Cellophane Wrapper
Shown in DuPont Exhibit
New Wrapping of Standard Specialties Banjo
Heads Provides Ideal Package for Display of
Product
April 23.—One of the interesting
displays of the DuPont Products Exhibit held
in Atlantic City, N. J., last month, was the
showing of the Milton G. Wolf Quality Supreme
CHICAGO, 111.,
will be given in all large cities along the route.
The entire clarinet section of this excellent col-
legiate organization is equipped with The
Cundy-Bettoney Co. metal clarinets. Again
this company is continuing its practice of tying
up with all such traveling organizations
equipped with its products. The management
finds this an effective way of crystallizing en-
thusiasm for their instruments and consummat-
ing sales. Attractive literature is now being
prepared for Cundy-Bcttoney dealers and agents
along the route.
Ludwig Band Rhythm
Exhibit at Conference
Instruments and Method Shown Before Super-
visors During the Gathering at Chicago
CHICAGO, III., April 21.—One of the interesting
demonstrations in connection with the exhibit
banjo heads wrapped with the DuPont Cello- of musical instruments shown at the National
phane.
Music Supervisors Conference was the rhythm
The Cellophane wrapping offers many im- band demonstration held by Ludwig & Ludwig,
portant selling points in connection with this drum manufacturers.
new ready-stretched head, manufactured by the
The complete line of Ludwig rhythm band
Standard Musical Specialties Co., of this city. instruments were shown and Miss Lyravine
Cellophane combines the desirable visibility of Voteaw, director of public school music at the
the unwrapped item with complete and sanitary Bush Conservatory of Music, explained the
protection, and the quality is immediately dis- method of developing the rhythmic sense in
cerned without deterioration by dust, dirt or the child with actual demonstrations made by
handling. In fact the heads enclosed in this local school children. For the convenience of
protective wrapper offer a miniature showcase music supervisors and teachers Ludwig & Lud-
of their own, and make ideal display packages, wig also issue Ludwig course for rhythm band
receiving choice places on the dealer's counter. direction. The method is based on systems
The DuPont Products Exhibit, which fea- used in school organizations throughout Amer-
tured the Milton G. Wolf head in connection ica and includes the basic requirements of this
with the Cellophane wrapping, attracted wide work.
attention, and the photograph showing auto-
graphed pictures of prominent artists sent to
Mr. Wolf and shown in connection with the
exhibit, also brought forth a great deal of com-
ment.
Robert Simpson Opens
Department in Toronto
CHICAGO, III., April 21.—F. Brown, head of the
music department of the Robert Simpson Co.,
Ltd., Toronto, Canada, and C. R. Coleman, new-
ly appointed manager of the musical merchan-
dise section which has recently been added to
AKRON, O., April 21.—Rudick's, well-known
the piano, phonograph and radio departments,
Akron music merchandise house, during a visited Chicago manufacturers last week in ar-
three-day vaudeville engagement here recently ranging for representation of American lines.
of Nick Lucas, the crooning troubadour, maker
This well-known Canadian house, which is
of Brunswick records and using Gibson instru- tine of the largest department stores in Canada,
ments, presented him in a noon-day concert at in establishing a new musical merchandise de-
the store. The stunt attracted hundreds to the partment, will feature the Conn line of band
store, and got the concern some nice newspaper instruments, Ludwig & Ludwig drums, Gibson
publicity. Lucas in addition to the concert string instruments and other well-known makes
demonstrated Gibson-made musical instruments. (if instruments produced in this country, accord-
ing to Mr. Brown.
Nick Lucas Gives Concert
in Akron Music Store
Augustana College Band
on Long Concert Tour
The Augustana Colkge Band, Rock Island,
111., is about to start a concert tour through the
Eastern States and thence to Sweden. Concerts
0
OLIVER D1TSON CQ
BOSTON. MASS
Manufacturer*
Importers and Jobber* of
(CW3)
MUSICAL
MERCHANDISE
BACON
Attractive Specialties
Modern S e r v i c e
Sold by Representative
Muaic Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
DURRO
VIOLINS
BOWS
STRINGS
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
Conn Dealers Already Loud in Praise of Latest
Addition to the Line of That Manufacturer
ELKHART, IND., April 21.—The new Conn mezzo-
soprano saxophone in F is featured in the April
issue of "Conntact," the C. G. Conn, Ltd., dealer
house organ which made its appearance re-
cently. Another article describes the new
French horn, and there are letters from dealers
praising the new improved conservatory oboe.
Several photographs show methods dealers
art; using to make sales, including a motor
band wagon used by the Williams Music
House, Montgomery, Ala., billboards by the O.
K. Houck Piano Co., Little Rock, Ark., auto-
mobiles by the C. O. Clark Music Co., Rocky
Ford, Col., and the Hager Musical Instrument
Co., Grand Rapids, Mich.
Other new instruments described arc the new
symphony flute and a new model Flucgelhorn
Window displays are shown from the Thearlt
Music Co., San Diego, Cal., and the Conn Chi-
cago Co., and store interiors of the Selmer
Conn store, Newark, N. J., and the Conn
Peoria Co., Peoria, 111.
Featuring Bacon Banjo
Artist in St. Louis
ST. LOUIS, MO., April 24.—In an effort to stimu-
late the sales of Bacon banjos in St. Louis,
Thiebes Music Co. are featuring "Uke-A-Lee"
Keener, local banjoist and radio entertainer, in
a unique window display every Saturday after-
noon. Keener broadcasts all the latest popular
airs from the window of Thiebes, with the re-
sult that he has added materially to the volume
of banjo sales at Thiebes according to the state-
ment of the company.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackaon Ave.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
New Brunswick, N. J.
AND
STEWART
The New Conn Mezzo
Saxophone Is Featured
National Musical String Co.
ESTABLISHED 1884
Played by Leading
Musicians and Orchestras
APRIL 28, 1928
NEW YORK
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
Farmingdale, N. J.