Music Trade Review

Issue: 1928 Vol. 86 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
National High School Orchestra Big
Feature of the Supervisors' Conference
Organization, With 311 Members, Representing Thirty-nine States, Appears in
Remarkable Concert During Chicago Conference
p i H I C A G O , ILL., April 23.—One of the out-
^ ^ standing events of the annual convention
of ftie National Music Supervisors' Conference,
held last week, at the Hotel Stevens, was a
concert of the National High School Orches-
tra, at the Auditorium, and broadcast over
KYW and associated radio stations Wednes-
day night, April 18.
This National High School Orchestra is made
up of players in school bands and orchestras
recruited from thirty-nine States. There were
by actual count at roll call 311 participants,
ranging in ages from thirteen to twenty years,
in the concert, one of the largest companies of
instrumentalists ever assembled for a concert.
Frederick Stock, of the Chicago Symphony
Orchestra, was the conductor.
In this great orchestra of over 300 per-
formers there were more than 100 violins,
twenty violas and 'cellos, twenty-eight bass
violins, fourteen flutes, twelve oboes, sixteen
clarinets, fourteen trombones, twelve harps, ten
French horns and a corresponding complement
of saxophones and other brass, woodwind and
instruments of percussion.
Assisting Mr. Stock were Howard Hanson,
of the Eastman School of Music, Rochester,
N. Y., and J. E. Maddy, head of the public
school music department, University School
of Music, Ann Arbor, Mich. Soloist with the
orchestra was Frances Hall.
The program included "New World Sym-
phony," Dvorak; "Valse Des Fleurs," from the
"Nutcracker Suite," Tschaikowsky; "Nordic"
Symphony, Second Movement," Hanson; Con-
certo in A Minor, Grieg; Overture, "Rienzi,"
Wagner.
The concert was a striking demonstration
focusing public attention upon the advance of
musical interest in the public schools of the
nation, and it was an event of encouragement
to the sponsor of the concert, the National
Musical Merchandise Association. The per-
formance itself was remarkable.
Smedley Harmonica Band
Proves a Big Success
capes and white military caps made of paste-
board. This outfit made a very impressive
showing. After they had played at the Rotary
Club luncheon that organization purchased new
caps for the band, beautiful white linen caps
with a red band and white visors.
The concerts gave great advertising. Some
of the other places they have played are Mili-
tary Day parade in Chester, the opening of the
Aberfoyle Country Club, the P. O. S. of A.,
the Odd Fellows, the Tall Cedars of Lebanon,
the Masons, Drexel Institute, Philadelphia;
churches both Sunday and week-days, Wom-
en's Club, Kiwanis and many schools for
parent-teachers' associations.
At the annual contest for harmonica bands
in Philadelphia they won a silver cup, the third
prize. In December, 1927, the first anniversary
concert was attended by over 1,000 people.
Among the numbers on the program were the
march from "Aida," "El Miserere" from "II
Trovatorc," "Bells of St. Mary" and selection
from "Rigoletto." The members of the band
at present number thirty-eight qualified play-
ers and ten on the waiting list who are work-
ing to become more perfect in their playing
that they may pass the examination which will
permit them to join the band.
Two Years' Experience Make It Outstanding
Musical Feature of Chester, Pa.—Its For-
mation and Its Progress
CHESTER, PA., April 23.—The Harmonica Band
of Smedley Junior High School of Chester,
under the leadership of Harry W. Naulty, has
a membership of thirty-eight boys and girls,
and was organized in November, 1926. This
organization took place after a, demonstration
Smedley Harmonica Orchestra
in the auditorium of the Smedley School by
Fred Sonnen, and an impressive talk by Albert
N. Hoxie on "What the Harmonica Can Do for
Boys and Girls." After satisfactory arrange-
ments the first lesson was given to a class of
over 400 boys and girls. This class progressed
very rapidly and formed a band. Harry W.
Naulty, a teacher in the Smedley Junior High,
brought the advanced students together and
taught them. In order to encourage this move-
ment Mr. Hoxie consented to bring the Phila-
delphia Harmonica Band to Chester for a con-
cert. Nine hundred tickets were sold. It was
a great success and an inspiration to all.
From this time on the band worked continu-
ously for days and weeks until finally it was
invited to play outside of the school. The first
appearance was in uniform as follows: Girls,
black shoes, white stockings and white skirts;
boys, black shoes, white pants and both boys
and girls red vest with white cross-belts, red
It is very interesting to know that although
all the boys and girls of the band are not the
brightest .students in school they arc doing
greater things and know more about music than
they did before they joined. This is proven by
the fact that since they have joined the band
six students have taken up the study of other
musical instruments.
Eddie Peabody Is
Big Feature Act
Vega Artist to Appear at Loew's State Theatre,
San Francisco, for Rest of the Season
BOSTON, MASS., April 21.—Eddie Peabody,
whose "Banjomania" act is well known, and
who recently opened a season at Loew's State
Theatre, in San Francisco, under the most de-
Setting for Peabody Act
lightful auspices, has signed a contract to ap-
pear at this house which will keep him there
all the rest of the season. This act, of which
a picture is herewith given, uses 500 incandes-
cent lights, and when it is disclosed at each
performance is greeted with great enthusiasm.
Eddie has with him a dozen accomplished
players all using Vega banjos.
The accompanying picture was brought back
by Mr. Nelson, of the Vega Co., who has just
completed a two months' trip, and while away
he traveled from Chicago to New Orleans on
the south, and from Boston to San Francisco
on the west. While on the coa,st Mr. Nelson
spent considerable time with Eddie Peabody,
at whose beautiful home at Beverley Hills,
Cal., he was handsomely entertained. The set-
ting in which Eddie and his co-workers appear
is one of the most elaborate ones ever seen
on the Coast.
M. Goldsmith's Music Co., Brooklyn, N. Y.,
has been incorporated with a capital stock of
$1,000 to engage in a general retail music busi-
ness. E. J. Gantly, of New York, is named
as sole incorporator.
GffETscH
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred GretschMfeCa
6O Broadway
28
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 28, 1928
Henry Gerson Celebrates
Fortieth Year With Fischer
Veteran Musical Merchandise Man Tendered
Surprise Party in Celebration of Anniversary
On April 18 Henry Gerson celebrated his
fortieth anniversary with the firm of Carl
Fischer, Inc., New York, of which he is now
general manager, and it
was the occasion of a sur-
p r i s e party. When he
walked into his office he
found his desk banked with
flowers and the entire Carl
Fischer force there to greet
him.
Mr. G e r s o n was pre-
sented with a beautiful
wrist watch, and George
Haman, head of the wood-
Henry Gerson
wind department, and him-
self an employe of long standing, spoke as
follows:
"About forty years ago a young man started
with this concern who faithfully and diligently
worked himself up to a degree where this in-
dividual now holds the honored position of sec-
retary and director of one of the largest music
concerns in the United States.
"Mr. Gerson, you are the honored gentleman
whom we are to congratulate, and on behalf
of the boys and girls in your department, who
have labored with you for many years, we de-
sire to show our appreciation by giving yon
these flowers as an omen of Good Luck and
many more years of faithful service."
Tone Recognition Contest
in San Francisco
Sherman, Clay & Co. Draw Big Response in
Contest of This Type Held Over the Radio
SAN FRANCISCO, April 21.—E. J. Delano states
that Sherman, Clay & Co. have definitely com-
mitted themselves to a program of propaganda
to turn the mind of the people toward music.
One of the recent stunts put on by Mr.
Delano, who is band and orchestra instrument
29
The Music Trade Review
tary letters were sent in by those who did not
take the trouble to enter the contest, and there
is no doubt but that it turned the minds of
thousands toward the beauties of the wood
wind instrument family.
Listeners were invited to guess the names
of the instruments, write down the list in order
and write brief descriptions of each instrument.
The contest was limited to persons under
twenty-one years of age. Thousands of people
listened to these demonstrations and there were
hundreds of answers.
The first prize, a silver cup and $50 merchan-
dise order, was won by Dale Sandifer, 1148
Sutter street, Berkeley. Second prize of $25
merchandise order was won by Beatrice Davis,
2822 Eleventh avenue, Oakland. There was a
third prize of $10 merchandise order, won by
George Archambeault, 530 Thirteenth street,
Modesto. In addition there were five $5
prizes; ten $2 prizes, and ten $1 prizes. The
merchandise orders are the same as cash on
any article in Sherman, Clay & Co.'s chain of
stores.
Beltone Cabinet Meets
Wide Dealer Demand
Henry Perlberg Offering of Stringed Instru-
ment—String and Accessory Assortment Fine
—Select Salesmen
Harmonicas Used in
Combination With Strings
Supervisor of Music in Darby, Pa., Develops
Novel Use of Harmonica in School Orchestra
Work
L'JULADEI-PHIA, PA., April 23.—Emilic M. Kes-
sel, supervisor of music in the Darby, Pa., pub-
lic schools, has been doing interesting work in
the use of the harmonica band with the high
school orchestra in her city, and she reports
that the forty-five junior high school students
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Harmonica and String Orchestra
who play the harmonica give a very pleasing
effect of a large string section which is delight-
ing the audiences. In a letter to Albert M.
Hoxie, of the Philadelphia Boy Council, she
says:
"When I first came to Darby to supervise
the music work in the schools, I had no idea
of the possibilities' in the field of harmonica
work, and, I must confess, I was a little doubt-
ful as to the place of that instrument in public
school music.
"Now that I am fully acquainted with the
sweet singing tone of the harmonica, I am de-
cidedly enthusiastic over every phase of the
work, and I am making every effort to develop
the musical talent exhibited by so many chil-
dren through the tiny instrument.
"This year our school orchestra consisted of
twelve violins, one saxophone and drums. This
group with a piano did not make a particularly
well-balanced effect, a,nd I was at a loss for
suggestions as to its improvement until I re-
ceived the happy inspiration of adding the har-
monica group.
"The forty-five junior high school students
who play harmonicas, added to the group of
violinists, give the very pleasing effect of a
large string section, and I find that our audi-
ences so far are delighted with it."
Twenty-eight years of musical merchandise
experience is behind the Beltone miniature
music shop, according to the announcement of
Henry Perlberg, 890 Broadway, New York. Mr.
Perlberg is the successor to Perlberg & Halpin
and is one of the best known musical mer-
chandise wholesalers in the trade.
In the Beltone cabinet he is featuring a well-
made display case for musical instrument acces-
sories that can be used for easily handled sales
on the dealer's counter and dealers everywhere
are buying it because of the attractiveness of
the case from a sales standpoint and the value
of the merchandise offered with it.
It contains an assortment of violin, ukulele,
mandolin, guitar, tenor banjo and banjo strings,
picks and other accessories involving a wide
margin of profit to the dealer.
The cabinet is twenty inches high, twenty-one
and one-half inches wide, and fifteen and one-
half inches deep, made solidly of wood with a
The Harper Music Co., Ithaca, N. Y., has
rich mahogany finish, glass display cover for
the drawer and glass doors for the back com- been incorporated with a capital stock of $20,-
000 to conduct a retail music store in that city.
partment. It has seventy-two compartments.
Mandeville & Personius are incorporators.
Harper Co. Chartered
Sherman, Clay Tone-Test Orchestra
manager, was a tone-recognition contest over
KFRC. Twenty-one different instruments were
played before the microphone, five each eve-
ning. These instruments were used in duets,
trios, etc. At the fifth concert the entire twen-
ty-one instruments were reviewed and then
used in ensemble. The contest was considered
very successful; a great number of complimen-
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