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APRIL 21, 1928
The Music Trade Review
Gulbransen Dealers Hold
Conference in Dallas, Tex.
Fourth of Series of Company's Regional Gatherings Is Attended
by Dealers From Texas, Oklahoma, Arkansas, New
Mexico, and Colorado — Program of Meeting
ALLAS, TEX., April 13.—The fourth of a series of regional sales conferences of the Gul-
bransen dealer organization was held on Monday and Tuesday of this week at the Baker
Hotel here, with merchants from Texas, Oklahoma, Arkansas, New Mexico and Colorado
in attendance. The meeting was marked by the same interest, and in fact enthusiasm, that pre-
vailed at the Gulbransen dealer gatherings in other sections of the country. The dealers were
much impressed with the program, and declared that they were able to take away with them
many suggestions and much information de-
signed to be distinctly helpful in a business non (Licensee) grand, which serves to round
sense. Particular emphasis was laid on the fact out the role of Richard Bird, the leading man.
The story of the play requires that the lead-
that the company in no way competes with its
dealers, either by operating retail stores, selling ing man must not only be an actor of note, but
the mail order houses or making instruments a finished pianist. This last requirement puz-
under any other name than that of Gulbransen. zled Mr. Bird for a time, but finally he ap-
The morning session was devoted to an analy- pealed to the local branch of the Baldwin Co.,
sis of the retail piano business in which existing and arrangements were made for the recording
conditions and problems were frankly discussed of a special record embodying the particular
under the leadership of John S. Gorman, vice- selections called for in the play. The result
president and sales manager of the Gulbransen was entirely satisfactory, and it is declared that
Co. The Monday afternoon session was given the large proportion of the audiences leave the
over to further consideration of dealers' stores, theatre in the belief that Mr. Bird himself has
sales organizations and selling methods, and to shown his talent as a pianist.
a survey of advertising problems and plans, the
D
latter subject being handled by Walter Kiehn,
advertising manager of the company, who talked
at length on window displays, retail newspaper
advertising, the co-operative advertising plan,
and other points.
The credit angle of the piano situation and
the problems along this line with which the
merchant is at present confronted were cov-
ered by L. W. Peterson, credit manager of the
Gulbransen Co., who emphasized the soundness
of selling and buying on short time, and urged
dealers to practice that rule.
In the course of the meeting Mr. Gorman an-
nounced that during May there would be cele-
brated the golden jubilee of A. G. Gulbransen,
marking his completion of fifty years in the
music business, and the development of a com-
plete Gulbransen line of twenty-five models, in-
cluding standard, period and art uprights,
grands, registering pianos, reproducing pianos,
and the new Three Way piano, the Triano.
In connection with the local meeting a salon
display of the Gulbransen products was ar-
ranged. On Sunday afternoon a recital was
given in the ballroom of the Baker Hotel to
which the public was invited, after which it in-
spected the line of instruments. On another
occasion a body of teachers in session at the
hotel also visited the Gulbransen display rooms.
The salon was announced in newspaper adver-
tisements, and attracted much attention.
Two luncheons were given by the Gulbransen
Co. to its dealers, one on Monday and the other
6n Tuesday, at which Mrs. M. R. Race, wife of
the Gulbransen dealer at Shawnee, Okla., played
the Gulbransen piano, and R. M. Mallonee, of
the Mallonee Music Co., El Reno, Okla., led
the singing. During the week the Bush & Gerts
Piano Co. of Dallas had a special window dis-
play of Gulbransen products.
Baldwin Welte-Mignon
in "March Hare" Revival
Instrument Used Successfully to Simulate the
Pianistic Ability of the Leading Man as
Called for in the Story
One of the leading performers in the success-
ful revival of the "March Hare," at the Little
Theatre, New York, is a Baldwin Welte-Mig-
F a m O U S ROXV tO
Music Merchants' Meeting
Prominent Figure in Motion Picture and Radio
Circles Will Discuss With Music Tradesmen
"Appeal of Music to Masses of the Public"
One of the outstanding figures of the con-
vention program of the National Association
(;f Music Merchants will be S. L. Rothafel, the
so well in providing, first, an original and dis-
tinctive brand of screen diversion, and more
recently, through the medium of himself and
his famous "gang," with a series of evening
radio entertainments which finds millions of
people all over the country waiting expectantly
for the familiar "Hello Everybody!"
With his wide experience to draw upon Roxy
should be able to tell the music merchants much
that should prove of direct interest and benefit
to them. It is hinted, too, that he will have
some real surprises to offer.
Wisconsin Music Clubs
to Meet in Milwaukee
MILWAUKEE, WIS., April 16.-—Two hundred visi-
tors from Wisconsin arc expected in Milwaukee
on April 24 for the twelfth annual convention
of the Wisconsin Federation of Music Clubs.
The convention sessions will open on Tuesday
and continue through until Saturday, April 28,
when the grand banquet held at the Pfister
Hotel, convention headquarters, will be held as
the final session.
J. H. Gettell Returns
John H. Gettell, general manager of the
Mathushek Piano Manufacturing Co., returned
last week from Greensboro, N. C., where he
attended the opening of the new warerooms of
the Freeland Music House. The Mathushek
piano has been chosen again for the use of
Music Week in the Bronx contests and recitals.
Consult the Universal Want Directory of
The Review.
GRAND
KEYS
ACTIONS
PLAYERS
of th.
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
Just Roxy
"Roxy" of motion picture and radio fame, who
will address the music merchants and their
guests at one of the business sessions during the
convention at the Hotel Commodore, N^w
York, during the week of June 4, on "The Ap-
peal of Music to the Great Masses of the Pub-
lic." It is doubtful if any one man is better
qualified from experience to speak upon this
important and comprehensive subject than
Roxy, who during the past year alone has re
ceived more than a million letters from movie
fans and radio enthusiasts, all of which serves
as an excellent guide to public opinion.
Nothing stronger than these letters could be
used to point out the tremendous grip which
"Roxy" has on the public, which he has served
Write us NOW
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.