Music Trade Review

Issue: 1928 Vol. 86 N. 16

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5
The Music Trade Review
APRIL 21, 1928
Cincinnati Melody Way
Develops Big Name List
with artistic combinations of gold on red or
gold on green; fine mohair in shades of red,
blue, black or dark taupe; jacquard velour in
green or deep red and plain color velour in
popular shades.
Piano Trade Fundamentally
Sound, Declares Wessell
Classes Give More Than 4,000 Names of Heads of Families Where
Children Are Musically Inclined and Have Some Knowl-
edge of Piano — Gross Handles American Line
INCINNATI, April 16.—The Melody Way classes which are now drawing to a close de-
veloped about four thousand names of heads of families in which there is a child that
is musically inclined and which has at least some knowledge of the piano. Piano dealers
are now making a canvas of these names with a view to developing prospects. "It is a big
job to separate the sheep from the goats," explained a dealer, "but from the few days' experi-
ence we have had in the matter it seems sure that a good percentage of the parents of the
pupils will sooner or later be in the market
for a piano."
Of course, all of the piano houses that par-
ticipated in the Melody Way movement re-
ceived this list of names, and all of them will
make an effort to sell to the parents. But New Line Comprises Four Designs, the Selec-
tion of Fourteen Buyers of Quality Mer-
through the law of averages, it is thought, all
chandise
will get a share of the business, provided they
go after it in the right way. About an equal
The Walter M. Gotsch Co., well-known
number of children, and also many adults, it is
thought, made considerable progress through manufacturer of piano scarfs and bench cush-
following the lessons that appeared in the
newspaper and those that were broadcasted
from WLW, and a great many prospects are
expected to develop from this source.
It has been decided by the heads of piano
houses not to continue the public Melody Way
classes at this time, but it is thought that the
classes may be resumed later on. "We have
made a few minor errors," said a dealer, "and
if we conduct the campaign again we can avoid
these. One mistake that we made was to offer
everything free. If the pupils had been required
to invest a small sum in the beginning, to pay
for charts and so forth, they would have taken
a greater interest in the lessons, speaking of
the pupils as a whole."
The M. W. Fantle Co. has once more ex-
tended its line by taking over the territorial dis-
tribution of QRS, U. S. and Imperial music
rolls. The company will carry a large stock
of each of these makes of rolls in order to
give prompt and efficient service to houses in
southern Ohio, eastern Indiana, Kentucky and
West Virginia.
New Style Gotsch Bench
The George P. Gross Co. is now handling the
entire line of the American Piano Co., it hav- ions, is introducing a line of unusually attractive
ing taken over the Mason & Hamlin instru- art-iron piano benches in four designs that are
ments carried in stock by Dan L. Summey, the final selection of fourteen well-known buy-
who handled them here for many years. During ers of quality merchandise.
the week of April 30 the famous Liszt piano, a
The individuality and character of these new
Chickering grand, will be on exhibition in the designs will add charm to any home and open a
Gross store.
large field for increased sales among new pros-
Lucien Wulsin, vice-president of the Baldwin pects as well as piano owners.
Piano Co., is now in New York City, where he
The Gotsch benches have been designed in
went to attend to business matters. Recent style and finish to enhance the beauty of the
visitors at the Baldwin executive offices were piano and add to the attractiveness of the room.
E. P. Williams, manager of the Chicago house, The art iron-work is distinctive in character
and W. T. Abel, manager of the St. Louis house. and design. The base is beautifully finished in
antique gold and black lacquer.
The coverings are of various materials and
Consult the Universal Want Directory ot
color combinations, including imported tapestry
The Review.
C
Gotsch Brings Out New
Iron Piano Benches
7.
ESTABLISHED 1862
In spite of the temporary quietness in piano
sales—the piano business is fundamentally good,
stated Arthur L. Wessell, vice-president of Wes-
sell, Nickel & Gross, piano action manufac-
turers, in a recent interview with The Review.
Mr. Wessell, through his executive office with
Wessell, Nickel & Gross, is in contact with
authoritative sources of information throughout
the entire country. Furthermore, Mr. Wessell
is a keen analyst of trade conditions and with
many years' experience in the fluctuation of
piano business is able to clearly read the trend
of the times.
"Through personal observation," continued
Mr. Wessell, "I find the structure for future
business is very heartening. The piano enjoys
the recognition of being the basic musical in-
strument. Interest in the piano is waxing.
Everywhere children cither through
group or individual instruction are
mastering the technique of playing the
piano. In fact, there is a dearth of
music teachers throughout the land.
There are more pupils anxious to study
the piano than there are instructors to
teach them.
"Another hopeful sign is the demand
for and recognition of quality in piano
construction. The buying public is de-
manding quality, and the manufacturers
and dealers alike who are building
their business upon a quality basis are
not only enjoying immediate benefits,
but a bright future as well."
In conclusion Mr. Wessell stated:
"Much credit is due the piano mer-
chants for the energetic manner in
which they have not only backed the
various associations but have individ-
ually contributed toward the advance-
ment of the popularity of the piano.
Interest in piano playing has been de-
cidedly awakened and the results of
this awakening will be gathered by these deal-
ers for many years to come."
Joins Record Department
i
PORTLAND, OHE., April 14.—Miss May Grindc has
joined the record force of the Hyatt Music Co.,
replacing Miss Charlotte Chesley, resigned.
Miss Grinde was, formerly connected with the
G. F. Johnson Piano Co., and is a talented mu-
sician and a composer of songs as well, her
latest production being "The Path of Memory,"
which she says will be published at an early
date. Record demand is good according to all
reports.
L^UTEH
NEWARK N . J .

ONE OF AMERICA'S FINE PIANOS
fa
E"~
In Spite of Temporary Quietness the Future
Prospects Are of the Brightest, Declares
Well-Known Action Maker
UPRIGHTS ~EEE
GRANDS
THE LAUTER-HUMANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
W. H. Keating Heads
New York Manufacturers
Other Officers Elected at Annual Meeting Were
G. Campbell and W. E. Janssen, Vice-Presi-
dents. and Albert Behning, Secretary-treasurer
The New York L'iami Manulacturers' Asso-
ciation held its annual meeting in the National
Republican Club, 54 West Fortieth street, on
Wednesday evening, April IS, about fifteen
regular members being in attendance. The
meeting was a short one and the chief matter
taken up pertained to the voting on the bud-
get of about $14,000, which has been found suf-
ficient to m-eet the expenses of the organiza-
tion. It was proposed by the executive com-
mittee, which met Wednesday afternoon, that
the same budget be assigned for the coining
year, with a provision for a pro rata assessment
in the event that additional funds are needed.
Louis Roemer, who served as president of
the association during the past year, was ad-
mitted to the association as an honorary mem-
ber, in view of the fact that he is no longer a
piano manufacturer, but is still interested in
the industry's problems. The organ firm of
(lark & Kenton was also admitted to member-
ship. Officers for the coming year were elected
as follows: VV. H. Keating, president; Gordon
Campbell, first vice-president; W. E. Janssen,
second vice-president; Albert Behning, secre-
tary-treasurer. The new executive committee
is composed as follows: George Catlin, C. Al-
bert Jacob, Jr., Corley Gibson and George W.
Urquhart.
chairman of the board at a directors' meeting
last week. The new Freshman president is
well known in New York financial circles, and
was formerly vice-president of the Willys-Over-
land Co. Mr. Freshman, as chairman of the
board, will continue to take an active part in
the business affairs of the company.
Joseph L. Pettinato Heads
New York Merchants
Reduced Railroad Fares
Arranged for Convention
The annual meeting of the New York Piano
Merchants' Association was held on Tuesday
evening, at the Hotel Breslin, with an attend-
ance of about fifteen regular members. There
was no new business suggested for considera-
tion and the meeting resolved itself into more
or less of a social gathering. Lewis Lane,
twenty-four year old pianist-composer, and a
friend of John J. Glynn, past president of the
association, played five sketches from his newly
composed "Green Mountain Suite."
Judge William C. Wilson, Col. John J. Byrne
and Capt. Joseph Griffin gave talks on general
subjects, the latter explaining how it is pos-
sible to be identified with the music department
of the New York Board of Education without
personally knowing anything about music. Louis
Schoenewald, who has served as president of
the association for the past year, explained that
he regretted being forced to leave the city
permanently this Summer, when lie will take
an executive position in Chicago.
The following ticket of officers for the com-
ing year was elected: Joseph L. Pettinato,
president; Charles H. Jacob, vice-president;
Valentine J. Faeth, treasurer, and Albert Behn-
ing, secretary. The executive committee is as
follows: K. J. Winterroth, chairman; J. W.
Ackerly, George A. Pelling, Milton Weil and
Charles H. Paul.
Mr. Pettinato outlined his plans "for the com-
ing year of co-operating with the sales promo-
tion committee of the National Piano Manufac-
turers' Association in placing music on a firmer
footing as part of the curriculum of the public
schools and promised to give his best to the
association during his administration. The meet-
ing then adjourned.
Arrangements have been made with the pas-
senger departments of the Trunk Line Associa-
tion and the various passenger associations cov-
ering this entire country and Canada whereby
members of the National Association of Music
Merchants and al.-»o members of the various
other associations affiliated with the Music In-
dustries Chamber of Commerce may obtain the
benefit of reduced railway fares in attending the
convention to be held at the Hotel Commodore,
New York City, the week beginning June 4.
The special rate for round-trip fares will be
one and one-half times the regular one-way fare.
Members should be very careful in purchasing
their tickets to New York to request at the
time of making the purchase from the ticket
agent a certificate, and they should be careful
not to make the mistake of asking for a receipt.
The certificate must be validated at the associa-
tion registration desk of the Commodore Hotel,
June 5, 6, or 7. They cannot be validated
later than the 7th. These certificates will be
issued on tickets going- to New York on any
date between May ; ..31 and ' Jhine 6, and will
be good for return via the same route "used on
the way to New York.Up to and including June
13.
Store Door Demonstrations
Under Ban in St. Louis Issue More Columbia
City Counselor Holds That They Constitute a
Schubert Masterworks
Disturbance of the Peace and Must Stop
April 16.—'Kadio dealers and
other music houses of St. Louis will henceforth
be prevented from advertising their products by
giving practical demonstrations on the streets
of the city as a result of a ruling by City Coun-
selor Muench, holding that "noises" broadcast
publicly through loud speakers constituted a
general disturbance of the peace.
Heretofore it had been the practice of many
concerns located along the principal business
thoroughfares of the city to broadcast musical
and other programs through speakers placed in
the store entrances as a means of attracting the
attention of the public to their products.
The practice has led to the filing of many com-
plaints with the police and other city officials,
and finally was brought formally to the atten-
tion of the City Counselor for an opinion. The
latter decreed that such action was against the
law and ordered his assistants to issue police
court summonses for' disturbance of the peace
against offenders.
ST. LOUIS, MO.,
Clarence A. Earl Elected
Ghas. Freshman Co. Head
Clarence A. Earl Was elected president of
the Chas. Freshman Co., radio manufacturer,
New York, and Charles Freshman was made
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184/2
cAmcrica's
Fbremost
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APRIL 21, 1928
Columbia's latest Masterworks release lists
the first of a comprehensive series of Schubert
Centennial recordings, similar to those issued
last year for the Beethoven Centennial.
Set No. 84, just out, is a re-recording of the
Forelleu Quintet, done by artists of the London
String (Juartet, appearing under their individual
names as soloists. Another Schubert Master-
works record on this list is a single double-disc
of the tiny Satz Quartet, recorded by the Lon-
don String Quartet.
Meanwhile, sales of Columbia's Masterworks
Set of the Unfinished Symphony (Set No. 41),
by Sir Henry J. Wood and the New Queen's
Hall -Orchestra are rapidly mounting.
Euclid Opens Department
CLKVKI A.vn, April 17. -The Euclid Music Co.
has opened a new and complete department for
the sale of sheet music at their East Ninth
street store. In the past this store featured
radio, phonographs and records, as the piano
department was moved to the Heights store
and the sheet music department went with it.
However, there have been so many calls for
sheet music at the downtown store that it was
felt advisable to put in such a department again,
and the new one just installed is much larger
and carries a laruv stock.
Elected President of Local Association at An-
nual Meeting on Tuesday of This Week—
Other Officers Named
Aeolian Co. of Missouri
Preparing to Move
Clearing Out Present Stock of Instruments
Preparatory to Reoccupying Quarters Dam-
aged by Fire Some Months Ago
ST. LOUIS, MO., April 16.—As a step toward the
formal opening of its remodeled building, the
Aeolian Co. of Missouri has taken steps to close
out their present stock of instruments at their
temporary headquarters in the Lucks-Orwig-
Leroi Building here. The company plans to
remove to its own home at 1004 Olive street,
which was damaged by fire the latter part of
last month.
The work of remodeling the company's old
building and converting it into one of the most
modern and ornate music houses of its kind
in this section is rapidly being carried forward,
and is expected to be formally completed next
month. It is planned to open the remodeled
building with an entire new stock of instru-
ments, and in conformity with this intention
the company has begun a removal sale of their
present stocks.
^ S T I E F F PIANO
Will attract tke attention of those
wko know and appreciate tone gualitu
CHAS.M.STIEFF Inc.
(Stieff Hall
cs
~
Baltimore
a
yhe oldest
(Piano^/orte in
(America to*day
owned and con"
trolled by the
direct decendents
of the founder

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