Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 21, 1928
Walter Donaldson Week
Proves Highly Successful
Large Number of Dealers, as Well as Record-
ers and Radio, Cooperated in Special Feist
Drive
The results of Walter Donaldson Week dur-
-ing the seven days ending April 14 were highly
satisfactory to Leo Feist, Inc., New York, pub-
lisher of all of Mr. Donaldson's recent com-
positions, who inaugurated a special sales cam-
paign on Donaldson songs during the..._week.
try, and the nightly plug by thousands of or-
chestras not only in theatres and dance halls
but over the air is doing a great deal to popu-
larize this haunting ballad. The mechanical
companies are all interested in the song, and
most of them have already made recordings of
it for May and June releases according to their
statements.
The other song, while it is also in demand
as a dance number, is making friends rapidly
among vaudeville acts and other professionals.
Mr. Von Tilzer cited the experience of only a
week ago, where a singing act was doing
"You're the First Thing I Think of in the
Morning" in an Indianapolis Theatre, and so
impressed another act on the same bill that
they wired him for copies and orchestrations on
the spot. Many new acts have been rehearsing
the song this week and sheet music demand for
it is reflected wherever it is being used in the
theatre.
Publish New Number by
Writers of "Charmaine"
De Sylva, Brown & Henderson, Inc., Release
"My Angel," by Lew Pollack and Erno Rapee
and Arranged in Fox-Trot or Tango Form
Walter Donaldson
Special sales posters, informing tlie public of
Donaldson' Week, were supplied by the Feist
firm to its leading dealers, who displayed them
in their show windows and on their counters.
The poster contained a photograph of Walter
Donaldson and a list of his newest numbers,
including: "My Ohio Home," "There Must Be
a Silver Lining," "A Shady Tree," "My Blue
Heaven," "What Are You Waiting For, Mary?"
"Changes," "If I Can't Have You," "That Mel-
ody of Love.," and "At Sundown."
In addition to the co-operation by the music
dealers in various parts of the country, orches-
tra leaders, motion picture organists, vaudeville
acts did their share in spreading the gospel of
Donaldson music. The talking machine record-
ing companies worked hand in hand with the
Feist organization by supplying dealer and con-
sumer literature, and this played its part in
making the week a success.
One of the most important radio tie-ups dur-
ing the week took place on Friday evening,
April 13, when the Wickwire-Spencer program
over Station WOR was devoted exclusively to
the compositions of Walter Donaldson. Paul
Specht's orchestra presented the following num-
bers, which comprised the composer's biggest
hits of both past and present: "My Blue
Heaven," "She's the Daughter of Rosie
O'Grady," "How You Gonna Keep 'em Down
on the Farm," "Carolina In the Morning," "Yes
Sir That's My Baby," "That Certain Party,"
"Where'd You Get Those Eyes," "Thinking of
You," "At Sundown," "My Ohio Home," and
"There Must be a Silver Lining."
Broadway Music Corp. to
Run Summer Campaign
"Lou'siana Lullaby" and "You're the First
Thing I Think of in the Morning" to Be Fea-
tured Strongly
Will Von Tilzer, head of the Broadway Music
Corp.. New York, stated this week that results
with "Lou'siana Lullaby" and "You're the First
Thing I Think of in the Morning" are so en-
couraging that he has decided to continue his
campaign on them right through the Summer.
"Lou'siana Lullaby" has made a national hit
with orchestra leaders in all parts of the coun-
25
The Music Trade Review
The latest acquisition to the catalog of De
Sylva, Brown & Henderson, Inc., New York, is
"My Angel" (Angela Mia), written by Lew
Pollack and Erno Rapee, writers of the two big
hits of last year, "Charmaine" and "Diane."
' M y Angel" differs from most of the other suc-
cesses of these writers in being in four-four
tempo rather than in waltz time. The song
has a construction that lends itself both to
smooth fox-trot rendition or tango, and the
dance orchestration promises to be a revelation
in harmonic manipulation.
"My Angel" is the musical theme of the latest
William Fox photoplay, "Street Angel," now
showing on Broadway at two-dollar prices, and
starring Janet Gaynor and Charles Farrell. The
publishers are planning a tremendous campaign
for this song in connection with the film tie-up
and are confident that the number will soon
be as much discussed and played as any song
in recent years.
A detail in connection with the selection of
"My Angel" by Robert Crawford, president of
De Sylva, Brown & Henderson, is significant.
The writers, after making an appoin'meni vith
Mr. Crawford to hear the song, proceeded to
demonstrate it with Mr. Rapee at the piano
and Mr. Pollack singing the number. Before
they had completed the first chorus of "My
Angel" Mr. Crawford was won over and as-
sented approval, this being the first time in the
history of the firm that a song was accepted on
a partial hearing.
You CAN'T GO W R O N G
WITH A N Y FEIST'SONG,
VV
MY OHIO H O M E *
THERE MUST BE
*A SILVER, LINING"
" R A M O N A"
ft SHADY TREE*
'BABY YOUR MOTHER
'CHANGES"
'IF I CANT HAVE YOU"
HEAD OVER HEELS^/
KISS AND MAKE UP"
MY BLUE HEAVEN"
THAT MELODY OF LOVE
THE SUNR.ISE*
'WHAT'LL YOU DO?
^UJHEN YOU'RE WITH
«
SONIEBODV ELSE
tOQUETTE*
INDIAN CRADLE SONG"
V A L E BLUES*
*I»IHEN VOU PLAYED .
Substantial Prizes for
V
W
THE ORGA(VF
Ohio Football Song
Student Senate of Ohio State University An-
nounce $1,000 Prize Contest for Original
Football and Alma Mater Songs
A $1,000 song contest for a new and original
football song and an alma mater song for Ohio
State University has been announced by the
Student Senate. The contest is to be held
under the direction of the senate in conjunc-
tion with the Ohio State University Associa-
tion, National Alumni Group, and the Ohio
State Athletic Department. One prize of $500
is being offered by James F. Lincoln, presi-
dent of the Ohio State University Association,
for the best alma mater song, and another
award of $500 for a new football song is offered
by the athletic department. However, if the
judges of the contest consider one song entered
suitable for both purposes and worthy of the
award, they may give both prizes to the com-
posers of that song.
'DOLOR.ES"
*THERE OUGHT TO BE
/„
1
A LAW AGAINST T H A T / '
THAT'S MY MAMMY*
V
WAITIN'FOR KATY*
LEO. FEIST, INC
2 3 1 W.4O T H ST.,
NEW
Y0R.K, N.Y.