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APRIL 21, 1928
Fifty School Bands in
Wisconsin Tournament
Band Instrument Men Much Interested in
Event as Encouraging Increased Sales for
the Future
WAUPUN, WIS., April 16.—Fifty school bands
will compete in a State tournament which will
be held here on May 19. The event is already
attracting attention through all parts of the
State, and a good representation of music teach-
ers and dealers, as well as managers of band
instruments departments, are expected to attend
the event.
The department managers report that they
expect to make the trip to see the status of
band instrument business in the State, and to
find out new prospects for sales. Some bands
which have been organized for a few years, and
which started out with cheap instruments, will
be working into first-class bands and will be
ready to buy more expensive lines for their
developed players, and let beginners learn on
the old instruments, it is pointed out.
Dealers and band instrument department men
also point out that they are able to make a
number of fine contacts at these events, as they
have gained steadily in importance in the eyes
of State educators, and that with these school
superintendents and principals, and school mu-
sic directors on hand, they have an opportunity
to find out the standing of band work in schools
in the State, and to discover new sales pros-
pects.
Vega Co. Participating in
Radio Broadcast Concert
Well-known Company Provides Material for
Several Concerts Broadcast From Studio of
WNAC in Boston—Some Good Publicity
BOSTON, MASS., April 16.—The Vega Co. of this
city is figuring, though unofficially, in the
broadcasting of hourly concerts at the studio
of WNAC, and one, the first of the programs,
given on the evening of April 7 was filled with
interest for a large number of listeners-in. The
splendid introduction to the numbers—in fact it
was a running comment of the deepest interest
sandwiched in between the selections—was pre-
pared by the publicity department of the Vega
Co. The group that was heard in several num-
bers on this occasion consisted of sixteen boys
and girls banded together under the name of the
Silver Toned Banjo Band, and the letters that
have since poured in testify to the pleasure
that a large unseen audience received from this
music. The talk, meanwhile, was largely fo-
cused on the value of fretted instruments such
as the banjo, mandolin and guitar as producers
of good music, and such a statement as "There's
a time in the musical, social and emotional de-
velopment of a boy or girl which seems to
21.
The Music Trade Review
call loudly and persistently for an instrument
you can tuck under your arm when you go on a
picnic or out for a boat ride" are sure to
create a new desire on the part of a certain
class of people to possess just such instruments.
So that in the long run the Vega company is
sure to reap rich rewards.
Milwaukee Retailers Combat
Wholesaling to Consumers
Max Targ to Sail on
Extended European Trip
MILWAUKEE, WIS., April 16.—Milwaukee music
dialer members of the retail division of the
Association of Commerce have been asked to
co-operate in an effort to curb the evil of job-
bers and manufacturers selling direct to con-
sumers through representatives in local manu-
facturing plants, using the purchasing agents
or other employes of concerns to influence
their fellow employes to buy merchandise "di-
rect from the factory at wholesale price."
All retailers have been asked to give data
on this practice as they see it, as it is not known
to what extent this practice has tnken hold in
Milwaukee. However, members of the retail
division believe the evil to be somewhat ex-
tensive, and a letter is being sent out to sound
a warning on the practice and gather informa-
tion on it. The letter is signed by L. W.
McMeckin, sales manager of the Boston Store,
and head of the retail section.
Head of Targ & Dinner Music Co. With Mrs.
Targ to Visit Principal European Countries
and Study Markets
CHICAGO, lux., April 14.—Max Targ, head of the
Targ & Dinner Music Co., wholesale distribu-
tors of musical merchandise of this city, will
leave next week for New York, accompanied by
Mrs. Targ, where they will sail on the Levia-
than May 5 for an extended trip abroad.
A visit will be made to the music centers in
Germany, France, Austria, Czecho-Slovakia,
Poland, Switzerland and England, and it will
be a combination business and pleasure trip.
Mr. Targ reports that a great deal of time will
be spent in Saxony, the home of violins, and
that he will have something of interest to the
music merchant upon his return.
Tom Brown Music Co. Makes
Additions to Sales Force
The Tom Brown Music Co., which is moving
into its new quarters at 315 South Wabash
avenue May 1, announces several additions to
its sales force.
Harold Saxler, for the past fifteen years with
Lyon & Healy, has been appointed manager of
the band instrument department. J. M. Wolff,
formerly with the string instrument department
of the Conn Chicago ^ Co., will have charge of
the string instrument section. Mn Wolff is a
well-known banjo teacher and organizer of
string instrument orchestras, and has written a
number of instruction books on playing the
tenor banjo.
Fred Bacon in Akron
AKRON, O., April 14.—Fred Bacon, champion
banjo player, attracted hundreds to Rudick's
Music store, South Main street, recently,
when he appeared afternoon and evening
demonstrating banjos and other stringed instru-
ments. Much publicity was given the appear-
ance of Mr. Bacon, and fitting window displays
linked up with the event.
0
OLIVER DITSON CO
BOSTON. MASS
Q
MUSICAL
MERCHANDISE
BACON
Attractive Specialties
Madara Serviea
DURRO
STEWART
VIOLINS
BOWS
STRINGS
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
BACON BANJO CO., Inc.
GROTON, CONN.
Buegeleiten & Jacob son
g.r-0
Umi»« Srnm.rm
The name of the Slingerland Banjo Co. was
recently changed to Slingerland Banjo & Drum
Co. The company is now in full production on
Ihe new drum line, and a great deal of com-
mendation has been received from dealers and
musicians who have seen the new Slingerland
models. One of the features is a Slingerland
patented tone flange for snare drums, developed
by H. H. Slingerland, president of the company.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
•'XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calftkin
The Frederick Rogers Co.
17 Jack.on Are.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
New Brunswick, N. J.
AND
Sold by Representative
Music Merchants
Slingerland Name Change
National Musical String Co.
IITABLIMIO 1M4
Played by Leading
Musicians and Orchestras
Association of Commerce Acts on Practice of
Jobbers and Manufacturers in Selling Prod-
ucts at Retail
NEW YORK
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
Farmingdale, N. J.