Music Trade Review

Issue: 1928 Vol. 86 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
Standard Action Co., Cambridge, Mass.,
Is Now Settled in Its New Factory
New Plant Occupies Entire City Block, or Area of Two Acres, Equipped With the
Most Modern Machinery for Manufacture of Piano Actions
TPHK Standard Action Co., Cambridge, Mass.,
manufacturer of the Standard piano action,
is now completely settled in its new factory
building at 84 Sidney street. Although the com-
pany has owned this building for some time, it
was not able to occupy it until March 1 of this
year, and since that time not only has the in-
terior of the building been completely cleaned
stated this week to a representative of The Re-
view, "We believe we are justified in claiming
the most efficient grand and upright action
plant in the trade.
"We have taken great care in equipping the
plant in order to obtain the greatest efficiency
and are in a position to increase our output.
Our organization has been held intact, and
1—Main Factory. 2—Rear View
Showing Power Plant, Dry Kilns
and Lumber Storage Sector
and painted, but new modern automatic machin-
ery and many labor-saving devices operated by
individual electric motors, have been installed.
The installation of these machines as well as
the manufacturing of the product is under the
expert supervision of C. L. McHugh, president
of the company.
The plant occupies practically a city block
comprising about two acres and has a frontage
on four streets. The factory and lumber stor-
age yard adjoin the grand junction division of
the Boston & Albany Railroad. The accom-
panying illustrations not only show the main
factory building, but the power plant, dry kilns
and the facilities for lumber storage. Hoth green
and dry lumber is conveyed to the dry kiln on
railroad tracks, thereby requiring but one
handling.
Regarding the new plant and the product,
Charles L. McHugh, president of the company.
The M. L. Price Music Co., 701 Tampa street,
Tampa, Fla., will move shortly to the five-story
building at the southwest corner of Tampa and
Twiggs street, which is being remodeled. The
ground floor will be used for the music business
and the second floor will be fitted out with
studios for music teachers.
The branch of Sherman, Clay & Co., at
Chehalis, Wash., suffered considerable damage
The Hover Music Shop, Inc., Milwaukee,
Wis., has been organized and incorporated to
manufacture and sell pianos, radios and musi-
cal instruments. The incorporators are L. P.
Hover, Stella Hover and Lowell Filkins.
Ralph 1'. Crane has
his partner, Kenneth
Halleck music store,
will conduct the store
purchased the interest of
Halleck, in the Crane-
Howling Green, ()., and
himself in the future.
Roy Heiibow and V. L. I'olin have recently
opened a new phonograph and radio store,
called the Henbow-Holin Music Co., at 1501-03
Harney street, Omaha, Neb.
The Pioneer Music Store, located in the
3 Dry Kilns anil Lumlier Storanc
4—Another View of Lumber Yards
The New Standard Action Co. Factory
working in the new plant are found skilled
artisans who have been identified with the
organization anywhere from ten to twenty-live
years. Furthermore at the new plant we have
more adequate facilities for the storage of
lumber and can carry a larger supply of Ver-
mont Rock Maple than previously. This gives
us a greater opportunity for seasoning and com-
bined with the fact that both green and dry
lumber can now be conveyed to the dry kiln
on railroad tracks, requiring but one handling,
a great deal of labor and time is saved in this
operation."
On the main floor of the factory a very fine
suite of offices has been erected as well as a
first aid station for the use of employes. These
rooms are painted in white enamel which render
an atmosphere of cleanliness as well as the
utmost efficiency in keeping with the standards
in the plant.
Out With the Music Merchants
The formal opening of the Fearnlcy Music
House at its new location at 10 State street,
Meriden, Conn., was held recently, the concern
having formerly been located at 14 Church
street. The business was established here by
John W. Fearnley in 1919.
APRIL 21, 1928
as the result of a fire which gutted adjoining
property recently.
J. F. Wilkinson, formerly manager of the
Kimball Piano Co., Hammond, Ind., has opened
his own business under the name of the Ham-
mond Music Shop, 367 State street, that city.
The
N. C,
Music
music
Darnell & Thomas Music Co., Raleigh,
has sold its business to the Maynard
Co., which has added it to its chain of
stores with J. Ivey Jessup as manager.
The Victory Music Shops, New York, have
been incorporated with a capital stock of $20,-
000 to engage in a general retail music busi-
ness.
Hetrick Huilding, Du Hois, Pa., suffered con-
siderable loss in a recent midnight fire, which
did damages of about $60,000 to the building.
Lucas, Inc., Buffalo, N. Y., is the name of a
new company just incorporated to engage in the
sale of musical instruments with a capital of
$15,000. F. Dibartolo is the sole incorporator.
Wilmore E. Harp lias purchased the phono-
graph department of the Edward Shaffer store,
29 South Potomac street, Hagerstown, Md., and
has secured the Victor agency. He was previ-
ously in charge of the phonograph department
of the M. P. Moller Co.
A. and M. Gottlieb have opened a new music
store near the Post Office Building in Tus-
kegee, Ala., handling Kimball pianos and
phonographs, with F. M. Shelton as manager.
Stuckenberg & Borchers Department Store,
Wurlitzer dealers at Freeport, 111., recently held
their annual spring opening. Music was fur-
nished by Mrs. James B. Westlake, violinist and
Chas. E. Howe, pianist of the Wurlitzer fac-
tories. The Wurlitzer Treasure Chest of Music
was also used to accompany Mrs. Westlake.
Sherman, Clay & Co. have opened a new store
at 1315 Burlingame avenue, Burlingame, Cal.,
one of the fashionable suburbs of Peninsula
section. R. E. Cook is manager of the branch,
and H. A. Watts is in charge of the piano de-
partment.
The George A. Cassedy Co., Schenectady,
N. Y., has been incorporated with a capital
stock of $50,000 to engage in a general music
business. The officers of the company are
George A. Cassedy, Florence W. Parkhill and
Jacob M. Frankel.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 21, 1928
11
The Music Trade Review
Lechner & Schoenberger
in Remodeled Warerooms
Pittsburgh Firm's First Advertising of Complete American Piano
Co. Line Marks Opening of Elaborately Remodeled Store
— Fine Background Provided for Display
grand final in Ann Arbor. It is suggested, too,
that the several town champions be invited to
compete at the State convention in August at
the Rook-Cadillac Hotel.
Much of the credit for the success of the
present contest is due to Thomas Roston, the
contest director, who has aroused much enthusi-
asm. Frank J. Rayley, originator of the con-
test, is supervisor, and George WV Rourke is
active as chairman of the Fiilance' Committee.
Walter Jenkins and A. H. Howes also are de-
voting considerable time to the weekly meetings
and other duties.
Maurice Ravel Pays
ITTSRURGH, PA., April 16.—The Lechner & Schoenberger Co., one of the old-established
Visit to Aeolian Hall
piano firms of this city, to-day had the formal opening of their newly remodeled place of
business, at 631 Liberty avenue. The store was visited by hundreds of persons in view
of the special announcement made in whole-page advertisement in the Sunday newspapers. The Noted French Composer and Pianist Expresses
Enthusiasm Over the Possibilities of the New
announcement was made to the effect that "now, for the first time, the Mason & Hamlin, the
AudioGraphic Rolls Recently Introduced
Knabe and Chickering together with the Ampico are to be found in one establishment."
In preparation for the display and sale of the
During his recent appearance in America
three pianos named above the entire five-story model with case finished in ivory and decorated
building of the firm was renovated and enlarged with flowers in natural colors. The general Maurice Ravel, the noted French composer, was
to meet the demand for accommodating the pub- effect was that of daintiness and airiness with- a frequent visitor to Aeolian Hall in New York.
lic. In addition to the Mason & Hamlin, Knabe out any tendency towards flamboyancy. The For some years Mr. Ravel has recorded his
exclusively for the Duo-Art, and one of
and Chickering the firm also are representatives piano has been exhibited on numerous occasions
for the Haines Rros., J. & C. Fischer, the Mar-
shall & Wendell and the Brewster pianos.
The first floor is devoted to the display and
sale of pianos and the Victor and Edison pho-
nographs. The room has been entirely re-
modeled and completely changed, presenting a
very attractive appearance. The Ampico rooms
are located on the third floor, where ample
facilities are furnished for patrons to listen to
A New
the Ampico and its wonderful music.
On the fifth floor are located the Knabe,
Weaver
Chickering and Mason & Hamlin rooms, where
Style in
the customer can, at his or her leisure, inspect
the instruments. Each piano is installed in a
Color
handsomely decorated room with sound-proof
partitions and doors. The building is twenty
feet in width and extends back 110 feet to a
street. The offices of the firm are located in
the rear of the second floor. The building is
well illuminated, and is in keeping with the
modern demand for ease and elegance in the
sale and display of pianos. An elevator service
for patrons is maintained from the basement
and has never failed to create considerable in- his first calls upon arriving in New York was to
to the top floor.
The officers of the firm are President, Jacob terest, particularly in York and vicinity, where pay his respects to officials of the Aeolian Co.,
Schoenberger; vice-president, Homer Schoen- the populace is particularly proud of the with whom he had been so long associated in
berger; treasurer, Arthur Schoenberger, and Weaver Co. and its products. The accompany- Europe. The Duo-Art is, of course, thoroughly
Arthur O. Lechner, secretary. The office of ing illustration gives an excellent idea of the familiar to him, since he began making Duo-
Art records exclusively in 1920 at the Duo-Art
the president is located on the main floor, while attractive appearance of the instrument.
Laboratories in London. Since that time he
Mr. Lechner has his office on the second floor:
has recorded many of his finest works for the
Mr. Schoenberger, the head of the firm,
Duo-Art and these records have wide circula-
stated that he was pleased beyond expression Third Detroit Contest
in Europe among Duo-Art owners and
at the fact that that firm now is able to display
Indicates Great Progress tion
students. Mr. Ravel's first records in America,
and sell the Mason & Hamlin, the Knabe and
the Chickering pianos (all under one roof). He Interest Shown by Communities Outside the made exclusively for the Duo-Art, include the
stated that ample means would be provided for
City Indicates Possibilities of a State-wide following of his own compositions: "La Vallee
des Cloches," "Rigadon" and the "Menuet An-
offering to the music-loving public at stated in-
Contest in the Near Future
tique." AudioGraphic music is another project
tervals recitals in which the three instruments
that has evoked Ravel's enthusiasm. He is a
would play prominent parts. He also stated
DETROIT, MICH., April 16.—The Third Annual
that the outlook for business was bright, and Piano-Playing Contest in this city and environs member of the French committee on this new
Aeolian development and is actively engaged in
that the indications were that grands and re
is going over with a bang, and at last reports
making the annotations for the AudioGraphic
producing pianos would be the best sellers.
more than 500 schools were represented by en-
rolls of his own works.
trants as compared to 420 schools last year and
"The bringing into existence of such a means
schools the year before. Significant, too,
of
popularization as AudioGraphic music," said
Weaver Piano Go. Produces 285
is the fact that a number of cities and towns
Mr. Ravel, "is an enterprise of the highest in-
outside
Detroit
within
a
radius
of
fifty
or
sixty
Piano Gase in Colors
miles have requested permission to participate terest. Not only do I lend my approval, but I
and
have been included so that they may send am happy to lend also my personal collabora-
Newest Instrument Is Finished in Ivory With
tion."
Floral Decorations in Natural Color Produc- local winners to the semi-finals in this city.
The
contest
this
year
is
really
being
run
by
ing Most Attractive Effect
the schools, each contest being held in the Base Piano Go. Files
YORK, PA., April 18.—The modern trend of color school auditorium, advertised and conducted by .
Petition in Bankruptcy
in home decorations has made its influence the head of the school. In this sense it has
felt in the designing and finishing of special reached the point of being an official affair,
PHILADELPHIA, PA., April 16.—Following the
piano cases, with various manufacturers vying and there is every indication that within another
in the production of instruments that will har- year or so the contest will assume state-wide voluntary bankruptcy proceedings which were
monize with modern home interiors. A par- proportions. In fact, a step to this end has instituted by the owner of the Rase Piano Co.,
ticularly interesting example of the application been taken by H. C. Pulfrey, manager of the 1115 West Girard avenue,*the store of that con-
of color to the treatment of the piano case was University Music House, Ann Arbor, who cern has been closed. The bankruptcy petition
offered recently by the Weaver Piano Co. who sponsored a contest in that city and has chal- was filed early last week when the surviving
completed and displayed a most attractive lenged the Detroit winner to compete in the owner, Jacob Rosenfeld, applied to the courts.
P
i

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