Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Welte-Mignon Corp. Formed
and Officers Elected
W. C. Heaton Appointed Wholesale Sales Manager—G. E. Toep-
fer Retail Sales Manager—To Make Welte Pianos and
Welte-Mignon Reproducing Pianos and Organs
Mignon practically from its inception. Mr.
Heaton took the reins of the wholesale sales
department on Tuesday of this week, and is
making his headquarters at the new executive
offices of the corporation at 665 Fifth avenue,
New York, where a complete line of instru-
ments will be permanently on display.
George E. Toepfer has been affiliated with
HE Welte-Mignon Corp., which was incorporated March 27 under the laws of Delaware,
the
Welte organ and Welte-Mignon reproduc-
has purchased all the assets of the Welte Co., Inc., and took possession of the property,
the extensive factories at 133rd street and Lincoln avenue, New York, combining 200,000 ing pianos for the last six years, and has effi-
square feet of floor space, and the studios at 665 Fifth avenue, and began operation of the busi- ciently guided the retail sales division in the
ness as of March 31. This move effected the consolidation of all the interests and subsidiary metropolitan district as well as in Philadelphia.
Mr. Toepfer has to his credit an enviable repu-
companies of the former Estey-Welte Co. with the exception of the Estey Piano Co., which,
tation as a closer of retail sales, and due to his
as previously announced in the trade papers,
long experience with the Welte products is
was purchased by the Estey Piano Corp., and they will have an opportunity to place at the admirably fitted for the task ahead.
disposal
of
the
music-loving
public
the
Welte-
is no longer affiliated with the Welte organiza-
Mignon reproducing instrument at fair and
tion.
At the organization meeting the following equitable, and not exorbitant prices.
"The factory force at the Welte plant, which
officers were elected: W. E. Fletcher, president;
Robert T. Lytle, vice-president; W. F. Webster, includes many great artisans in the manufac-
treasurer. W. J. Webster is chairman of the ture of organs and pianos, has been maintained
intact. Many of the members of this organiza- Many Prominent Figures in Vaudeville and
board of directors.
Theatrical Circles and in Radio Now Record-
W. C. Heaton, formerly president of the Auto tion have been with the firm for a long period
ing Exclusively for That Company
Pneumatic Action Co., has been appointed gen- of years, and will in the future, as they have in
eral manager of wholesale sales, and George E. the past, devote their energy and ability to
A number of vaudeville and theatrical stars
Toepfei will act in the capacity of retail sales maintaining the greatest efficiency and develop
as well as several prominent radio artists have
to the highest degree possible the quality of
manager in the Metropolitan district.
been secured recently by the phonograph di-
The Welte-Mignon Corp. will devote its en- Welte products.
"It should be understood throughout the vision of the Brunswick-Balke-Collender Co. as
tire time and energy to the manufacture of
Welte-Mignon
reproducing pianos,
Welte music industry that the Welte-Mignon Corp., exclusive Brunswick recording artists. The list
straight pianos, Welte organs for manual play- with new and strong financial backing, is now includes the following: Arnold Johnson and his
ing, Welte reproducing organs, multi controls, being operated under an entirely new regime Park Central Hotel Orchestra, Belle Baker, Dr.
etc., and music rolls for both organs and repro- by men who have had years of experience and Rockwell, comedian of the "Greenwich Village
ducing pianos. The line of Welte straight a realization of the importance of quality, and Follies," Robert Chisholm, baritone of the
pianos and Welte reproducing pianos comprises whose policy shall be to produce a Welte- "Golden Dawn" company, Fairchild & Rainger,
a lat ge variety of grands both in conventional Mignon in which will be found all the impor- piano duo, Zelma O'Neill, star of "Good News,"
and period models, while the organ line com- tant features of the Welte as originally manu- Herbert Gordon and his Hotel Adelphia Whis-
pering Orchestra, Galla Rini, accordionist, Jes-
prise? instruments for church, theatre and factured by Edwin Welte, and so thoroughly
sica Dragonette, soprano of the "Philco Hour,"
homes, thereby placing at the disposal of the appreciated by the musical people throughout
Harold "Scrappy" Lambert, tenor of the radio
the United States, and, in addition, instruments
dealer a most valuable franchise.
team of "Smith Brothers," Joe Rines and his
Regarding the policies of the new corpora- which will require practically no servicing Elks Hotel Orchestra, Kentucky Jubilee Choir,
within
one
year
from
the
time
they
leave
our
tion President W. E. Fletcher stated this week
Hanapi Trio, Hawaiian instrumental trio, Libby
plant.
to The Review:
Holman, character singer and star of the
"The Welte-Mignon, 'The Instrument That "Merry Go Round," Dave Rubinoff, novelty vio-
"The new Welte-Mignon Corp. will be ade-
quately financed for a considerably increased Immortalizes the Playing of the Masters,' we linist, Eddie Thomas, solo tenor with the
volume of business. A program of 1 sales ex- are sure will make a tremendous step forward "Yacht Club Boys," Royal Hawaiians, Banjo
pansion will be put into immediate effect. The in the music world, which will not only be Buddy, singing banjoist, and the Varsity Four,
factories of the corporation will produce noth- appreciated by all music lovers, but also re- a novelty dance combination.
ing but instruments of the very highest qual- dound to the benefit of all music merchants
ity. Straight pianos bearing the name of Welte who represent the Welte line."
and the Welte-Mignon reproducing pianos—
In the appointment of W. C. Heaton as gen-
quality that will meet the requirements of the eral wholesale sales manager the company has
highest-class music merchants throughout the chosen one of the best known and most popular
MILWAUKEE, WIS., April 3.—The Wisconsin
world. No effort or expense will be spared sales executives in the trade. For many years Radio Trade Association awarded a $300 radio
in maintaining and enhancing where possible he was connected with the Kohler Industries, set to Mrs. R. P. Ternes of Milwaukee for the
the Welte-Mignon instruments. This applies to having traveled extensively for this organiza- winning slogan in the contest conducted by the
the pianos, reproducing pianos and the Welte tion in his early experience, and later being association. The winning slogan was "Learn to
organ. Standardization and efficiency methods Western wholesale manager, and finally for sev- Play the Radio Way."
have been introduced and plant operation and eral years president of the Auto Pneumatic
production will be increased at once.
Action Co. He not only has a host of friends
Consult the Universal Want Directory of
"The franchise of the Welte-Mignon Corp. throughout the country and valuable contacts, The Review. In it advertisements are inserted
will be a valuable one for music merchants, as but is thoroughly familiar with the Welte- free of charge for men who desire positions.
T
Important Additions to
Brunswick Recording Stars
Wins Slogan Prize
NEWARK N. J.
ESTABLISHED 186?
ONEiOF AMERJCA'SOFINE: PIANOS!
GRANDS
UPRIGHTS
THE LAUTER-HUMANA