Music Trade Review

Issue: 1928 Vol. 86 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
17
The Music Trade Review
APRIL 7, 1928
Mezzo-Soprano Saxophone Is Announced
Making Tenth in the Saxophone Family
New Instrument Product of C. G. Gonn, Ltd., Elkhart, Ind. — Production an Ideal
Lead Instrument in Saxophone Choir, States This Firm
Tf LKHART, IND., March 28.—An entirely
•*-^ new instrument, never manufactured in this
country before, the mezzo-soprano saxophone
New Mezzo-
Soprano
In announcing the new instrument James F.
Royer, secretary of the company, says:
"Within the saxophone family the Eb alto is
|
.
|
Saxophone in
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Center, Soprano j
to Left and f
Alto to Right 1
king, with the Bb flat soprano straight model
sharing second honors. Both are lead instru-
ments, but neither is entirely satisfactory.
About three times out of every four the Eb alto
is selected as the lead, but the voice of an alto
is not fully suited for leading, and the voice of
the soprano is pitched just a little too high for
a broad reed instrument.
"The mezzo-soprano in F is the ideal lead
instrument. It is one whole tone higher than
the Eb alto, and has the brightest and sweetest
voice of all saxophones, due not only to the
higher pitch, but to a completely new bore and
taper. The greatest saxophone artists have
tested the new model and report that you can
play perfectly from the bottom of the scale to
the extreme top without changing the pressure
of blowing.
"Being built in a key one whole step higher
than that of Eb alto, it is of course shorter in
length and lighter in weight, which also makes
it suitable for younger players. The fingering
of the instrument is standard.
"An indirect result of the use of the F so-
prano as a lead will be the recall of the instru-
ment in A. One seldom hears a cornet, trumpet
or clarinet in A these days, which is to be re-
gretted because they furnish a certain tone
color lacking without them.
"Mezzo-soprano in F is a Conn creation, and
so far as we know no other manufacturer in
this country has ever attempted to build one.
'The instrument has been in the Conn experi-
mental department for over two years, where
the design was thoroughly perfected. The
;u-companying illustration gives an idea of the
size of the new instrument, which is the one
in the center with a Bb soprano at the left, and
an Eb alto at the right."
in F, has been placed on the market by C. G.
Conn, Ltd., which means that ten instruments
now compose the saxophone family. Because
of peculiar advantages the new instrument
promises to be one of the most popular of all
saxophones.
Rankin Made General
Manager, Ludwig & Ludwig
Takes Over Duties of R. C. Danly and F. E.
Larson—Formerly Headed Factory Produc-
tion Department
March 31.—W. L. Rankin, for-
merly in charge of the factory production of
Ludwig & Ludwig, drum and banjo makers of
this city, has been appointed general manager
and sales manager for the company. In assum-
ing the duties of general manager Mr. Rankin
takes over the activities of R. C. Danly, vice-
president of the company, who is retiring from
direct and active participation in the business
as he will reside in Florida during the greater
part of the year.
Mr. Rankin is also taking over the office held
by F. E. Larson, who, although he retains his
title as sales manager of Ludwig & Ludwig, has
been obliged because of ill health to give up
business activities indefinitely and is now in
California, where he is reported to be improving
in health.
CHICAGO, III.,
Sovereign and La Scala Stringed Instruments
Trade Marks Known AU Over the World
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
BEST FOR THE PRICE.
"Only When Goods Are Well Bought Can They Be Well Sold."
We are pioneers in this industry and exclusive manufacturers of musical stringed
instruments since 1879, selling direct to the retail stores. Why not let us take care
of your requirements in our Tine, resulting in larger profits for yourself? Samples
will speak louder than words. Send for catalog.
OSCAR SCHMIDT, Inc.
87-101 Ferry Street
Jersey City, N. J.
OlDfST AND U m s r MOUSE W I W I M M
Death of Adolph Spicker
CINCINNATI, March 19.—Adolph Spickcr, aged
sixty years, founder and owner of the Spickcr
Music Store, this city, died at his home in Mt.
Auburn, a suburb, following an illness of six
months.
Mr. Spicker established the store more than
thirty-five years ago, and during the greater
part of that time was regarded as the best
violin repairman in Cincinnati. His store
catered to violin and instruments of that type
exclusively. Mr. Spicker is survived by his
widow, Mrs. Emma Spicker, and a son, Clifford
Spicker, with whom he was associated in busi-
EST. 1879
DepatdabU
WHOLESALE
ONLY
CATALOG ON
APPLICATION
BRUNO Mans SECURITY
MUSICAL
MERCHANDISE
ESXASU3HCD I S 3 +
VICTOR
TALKING
MACHINES
CBruno £>Son /be
BRUNO Me,in<: SECURITY
SSI*95» FOURTH AVE - N.V.C
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
18
APRIL 7, 1928
Window Demonstration for
Ludwig & Ludwig Banjos
In addition to the San Francisco school band manufacturers' representative. For the past
contests, to be held on May 11 and 12, band eight years Mr. Biel has been active in the
contests will be held in Sacramento, Cal., on advertising, selling and merchandising of musi-
April 28, and at Willows, Cal., on May 4, for cal instruments, and his unusual success has
John Hamilton Demonstrates This Instru- the convenience of schools in the Sacramento been brought about largely by a capacity for
ment in Unique Window Display With the Valley and in the northern counties. Taking hard work. His knowledge of musical mer-
part in these two earlier contests will not bar chandise is broad and diversified.
Harry Brooks Co., of Chicago
any bands from competing in San Francisco.
"After a careful study of merchandising
The Conn San Francisco Co. is making a methods of many musical instrument manufac-
CHICAU), I I I . , April 2.—The Harry Brooks
Music Co., which exclusively handles Lud- special display of band and orchestra instru- turers," stated Mr. Biel, "I have come to the
wig banjos made by Ludwig & Ludwig, Inc., ments at the California Public School Music conclusion that new and more modern methods
has been featuring this line with a unique form Conference to be held in Fresno on April 2.
are needed. I have had the opportunity to
of window demonstration. It recently stirred
gather some first-hand information, having
acted in the capacity of a wholesale distributor
for the past five years, and carefully studied
the various sales methods of leading manufac-
turers in all parts of the country.
"What is required is a more concentrated
Leader of Lyric Orchestra and Well-Known
Musician Enters Retail Band Instrument sales effort in certain territories by manufac-
Field in Manitowoc
turers. At present just a few travelers are em-
ployed and only occasionally visit the trade be-
MANITOWOC, WIS., March 31.—Norman Berke- cause of time limitations, so that the exploiting
dal, manager of the Lyric Orchestra, has taken of new numbers is not done with precision and
space in the Hessel Music Co. store, where he speed. This especially holds true of novelties
will operate a large band instrument department or new improvements developed by manufac-
turers. In order to meet this situation, I have
featuring the C. G. Conn line.
The grand opening of the new department organized a manufacturers' representative busi-
was held on March 24, and hundreds of people ness to be devoted exclusively to sales contact
thronged the store through the entire day. Mr. with distributors in the eastern district. My
up a big demand of Ludwig banjos through a Berkedal had his orchestra playing and demon- offices are located at 1239 Broadway, New York
window demonstration by John Hamilton, strating Conn instruments in the store all day City, and those manufacturers who are in need
prominent banjoist, soloist, teacher and ar- during the opening, and he also observed the of increased sales and better co-operation be-
ranger of banjo music. Mr. Hamilton is also initiation of the department with a band concert tween manufacturer and distributor are invited
first assistant to Charles McNeil, world-famous which was broadcast over the radio in which to correspond with me. I will only represent
banjo teacher and author of Chicago. The the name of the store and of the Conn line was one manufacturer in each field.
demonstration also featured a large lithographed featured.
cut-out of Mr. McNeil. The accompanying
Mr. Berkedal has the advantage of being an
Fred Gretsch of the Fred Gretsch Mfg. Co.,
illustration shows the way the demonstration experienced musician, and enjoying the con- Hrooklyn, sailed for Europe Wednesday of this
window display featured the Ludwig banjo.
fidence of the community in which he is estab- week.
lished, and which has come to recognize him as
a reliable authority on music and musical in-
struments through his practical work. His play-
ing career began in 1915 under the leadership
of Professor George Urban, of Manitowoc.
Plans Under Way to Repeat Feat of Last Year During the war he was in the Thirty-second
When Two California Bands Captured Division band under the leadership of Theodore
Steinmetz.
Honors at National Event
Berkedal Opens Conn
Department With Hessel
Coast to Send Winning
Bands to National Contest
SAN
FRANCISCO, CAL., March 30.—Members of
the band contest committee, in charge of the
San Francisco Music Week band contest, are
all taking keen interest in the plans being
formulated. Daniel Miller, president of the
Conn San Francisco Co., a member of the com-
mittee, said today that it is expected the win-
ning bands will be sent to Joliet, III., to take
part in the national school band contests. Last
year three California bands, Modesto, Princeton
and Burlingame were sent to the national con-
tests and two bands came back winners.
Black Diamond
Strings
E. J. Biel to Represent
Manufacturers in East
Well-Known Musical Merchandise Man Ar-
ranges to Act as Representative for Manu-
facturers in Eastern Territory
Edward J. Biel, who recently as secretary and
treasurer of the Progressive Musical Instru-
ment Corp., New York, announced this week
that he has re-entered the music field as a
THE WORLD'S BEST
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