Music Trade Review

Issue: 1928 Vol. 86 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 7, 1928
Chicago and Middle West
{Continued from page 13)
dealers for local newspaper advertising. En-
largements of the advertisement, as well as
attractive window streamers featuring the
Sonata model, termed the "world's smallest full-
scale grand piano," are also being sent out as
sales aids in connection with the April cam-
paign.
Collins Back to Old Post
Wm. H. Collins, one of. Chicago's old guard
retail salesmen, has rejoined Lyon & Healy,
Chicago, with whom he was formerly asso-
ciated for a number of years, and will again be
active in the retail piano sales department. Mr.
Collins stated that he was happy to be back
with his former associates, and sees good pros-
pects for piano sales.
Columbia Dividend on
Firm's Capital Stock
The battle for increased sales, made possible
by increased production facilities, has been
carried intensively by the phonograph industry
into foreign fields, with large sales totals re-
j-ulting. Columbia, for example, makes record-
ings in twenty-seven foreign languages for the
United States, while the Columbia interests own
and operate eighteen factories in fourteen coun-
tries, including the newly built factory in Aus-
tralia, and the recently acquired Nipponophone
Co., of Japan. The Okeh Phonograph Co. is
also now owned by Columbia.
The success of the new Columbia Phono-
graph Co., Inc., organized in February, 1924,
proves not only the basic strength of the phono-
graph industry, but demonstrates that it pays
cash dividends to manufacture quality mer-
chandise, and to adopt a liberal policy toward
the trade, enabling the retailers to share the
manufacturer's prosperity.
The officers of the Columbia Phonograph Co.,
Inc., are: Louis Sterling, chairman of the board;
H. C. Cox, president; W. C. Fuhri, vice-presi-
dent and general sales manager; F. J. Ames,
secretary and treasurer; R. H. Barker, assistant
secretary and assistant treasurer.
{Continued from page 3)
records, with their noiseless, scratchless sur-
face; electric reproducing phonographs whose
volume can be controlled, exactly as in a radio
set; and portable phonographs of a tonal qual-
ity and volume immeasurably superior to the
old cabinet phonographs are some of the im-
portant developments that have turned the
thought of the buying public once more to the
phonograph.
These factors which have contributed to the
renaissance of the phonograph industry repre-
sent stabilizing elements which have become
part and parcel of the industry. Thus the me-
chanical progress has not been in details, but
in fundamentals, as evidenced in the New Co-
lumbia-Kolster Viva-tonal.
A further influence in stabilizing the phono-
graph industry has been the concentration by'
Columbia on the Masterworks series which
comprise the compositions of the great com-
posers from Bach to Strauss. These now num-
ber eighty-four sets. They have been steadily
building up a clientele for .this type of the best
music, a fact which augurs well for the growth
of musical appreciation in America. Of the
many evidences of this growth, there are some
which are so outstanding as to be worthy of
mention: the immediate popular acceptance of
the Wagner Masterworks recorded at Bayreuth,
Germany, in the theatre designed by Richard
Wagner—a recording privilege exclusive with
Columbia; the Beethoven Centennial which
brought music into every town and hamlet of
this country and the Schubert Centennial now
in progress. Both these centennials were organ-
ized and sponsored by the Columbia Phono-
graph Co.
15
The Music Trade Review
H. H. Hough Joins Alford-
Fryar Co. in Canton
CANTON, O., April 1.—H. H. Hough, for many
years with the Klein-Heffelman-Zollars Co.
piano department, and for more than seventeen
years identified with the piano-selling field
locally, has been made sales manager of the
pian# department of the Alford-Fryar Piano
Co. /here. He is one of the oldest piano sales-
men in the Canton area. At present he is busy
with, details of the remodeling of the Alford-
Fryatr Piano Co. now in progress.
Gable With Ott Piano
O., March 31.—P. N. Gable has be-
come associated with the George M. Ott Piano
Co. in the capacity of music counselor. The
Ott Co. is agent for the Hardman line of pianos,
and George Ott, president, states that he feels
the addition of Mr. Gable will be a distinct asset
to the business.
CLEVELAND,
Merchants Honor Barber
BUKKAIO, N. Y., March 26—Floyd Barber,
manager of the Kenmore store of Goold Bros.,
Buffalo,' was presented with a handsome watch
at a testimonial dinner given following his retire-
ment after serving three terms as president of
the Kenmore Retail Merchants' Association. Mr.
Barber built up the Association in the Buffalo
suburb to a point that it now includes in its
membership practically every merchant.
Headquarters Opened by New
York Division of Tuners
Permanent Offices Opened at 145 West 45th
Street by Local Branch in Order to Promote
Greater Co-operation With the Trade
The New York City Division of the National
Association of Piano Tuners, Inc., of which F.
E. Lane is president, has opened a headquarters
office in Room 907, 145 West 45th street, New
York, with a view to centralizing the construc-
tive efforts of the professional tuner in the New
York territory, and open a channel for closer
co-operation between the tuners and the other
factors of the local trade. It is understood that
a campaign for the general education of the
New York public in the care of the piano will
be launched from the new headquarters.
With the Dealers
Young's Music Shop, McAllen, Tex., has been
completely remodeled and a full line of musi-
cal instruments has been placed on display by
Harry Young, proprietor.
The music store of S. Ernest Philpitt & Sons,
32 North Miami avenue, Jacksonville, Fla., suf-
fered considerable loss in a recent fire.
William H. Fowler, conducting a general
music store in Taylorville, 111., has filed a peti-
tion in bankruptcy recently in the U. S. District
Court. The schedule has not been announced.
The F. A. Stewart Music Co., Morgantown,
W. Va., has been incorporated with a capital
stock of $10,000. The officers of the new com-
pany are Hazel E. Stewart, F. A. Stewart,
William Hughes, Lee Stump and Evelyn H.
Yorke, all of Morgantown.
The Bradshaw Music Co., with stores at
Fitzgerald and Waycross, Ga., has opened a
new branch in the Union Bank Building, Doug-
las, Ga., under the management of Lois Farnell.
The L. F. Ellison Piano House, of Buffalo,
has opened a new branch in Olean, under the
management of J. H. McCusker, occupying
temporary quarters at 235 North Union street.
Supply Line Wanted
Experienced supply salesman now
selling piano hardware and punch-
ings in New York, desires to take
on another line. Address Box 3217,
Music Trade Review, 420 Lexington
Avenue, New York City.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
NY member of the music trade may
forward to this office a "position
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
WANTED—A competent factory superintend-
ent, capable of organizing and managing piano
and player plant abroad, in every department of
manufacture. Must be man of highest type.
Reply fully with copies of references. State
salary required. Engagement minimum three
years. Address Box 3227, Music Trade Review,
420 Lexrington Avenue, New York City.
POSITION WANTED—A sales manager who knows now
to Handle salesmen can always get business.
Such a
man will be open for job April 30. Photo and reference
furnished. Address Box 3232, The Music Trade Review,
420 Lexington Avenue, New York City.
POSITION WANTED—Well educated American, age
37, married, now employed, desires connection with house
in or near New York. Eight years' experience in piano
business. Can handle crews or manage sales, work high-
grade business and demonstrate straight goods with ability
to close. Address Box 3228, Music Trade Review, 420
Lexington Avenue, New York.
POSITION WANTED—Experienced sales manager, now
employed in New York as floor salesman, desires execu-
tive position in high-class piano warerooms. Willing to
leave city for suitable post. Twelve years' experience with
nationally known music stores. Address Box 3230, Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—By radio and Victrola depart-
ment and store manager. High-class specialist on sales,
servicing and promotion, also advertising. Clean, success-
ful record. Now employed. Four years' business for self.
American, 28, married. Well educated. I'll get you busi-
ness. Address Box 3231, Music Trade Review, 420 Lex-
ington Avenue, New York City.
POSITION —WANTED—Piano store manager seeks
position in west. Now employed. Has been successful in
present connection. Address Box 3229, Music Trade
Review, 420 Lexington Avenue, New York.
POSITION WANTED—By first-class tuner, repairer,
player and reproducer expert. Considerable sales and
business experience. Can start immediately. Excellent
references (late leading English firm). Will locate any-
where. "Box 3224," care The Music Trade Review, 4311
Lexington Avenue, New York City.
POSITION WANTED—Capable shopman would like
to locate in Middle or Southern States. Can do all work
on players, reproducers and Ampicos. Five years with
Wiley B. Allen shop, 20 years in the East. Passed exam-
ination of the N.A.P.T. Address "Box 3225," care The
Music Trade Review, 420 Lexington Avenue, New York
City.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Dr. Will Hohner Tells
Impressions of America
Head of Famous Harmonica andAccordion Factory of M. Hohner
at Trossingen, Germany, Sums Up World Conditions in
Music Trade and Sees America Leading All
dustry, inasmuch as these instruments were all
laboriously made by hand, where to-day in the
Hohner factories the present types are made
by the most skilled artisans and the most up-to-
date and finest machinery that modern in-
genuity has been able to devise. Mr. Ford
stated that each year at Christmas time in the
woods on his estate a Christmas party was
held for thousands of children, and a very large
number of Hohner harmonicas were always in-
cluded in the gifts that Santa Claus presented
to Mr. Ford's little guests.
In order to convey some idea of these fes-
tivities Mr. Ford showed Dr. Hohner a large
album showing the joyous occasion in full
swing. After this most interesting volume had
been admired by the party Mr. Ford said it
would gratify him if Dr. Hohner would accept
this book as a memento of his visit to the Ford
plant.
He also presented to Dr. Hohner a valuable
set of Ford-Johansson gauge blocks, made in
the Ford laboratory, under the personal super-
vision of Carl E. Johansson. So great is the
skill of Mr. Johansson and so accurate are
these instruments that they are able to meas-
ure within millionths of an inch. They arc the
standards accepted by the United States Gov-
ernment, and from English and French records
that were shown the party it can be confidently
stated that in this respect the United States
leads the world. The appreciation and pleasure
that Dr. Hohner felt on receipt of these tokens
of friendship can be better imagined than ex-
pressed. The doctor said that they would be
a highly valued addition to the factory equip-
ment, and would be used to the utmost advan-
tage. However, he was very emphatic that
they would remain as a prized possession.
After an extended inspection of the experi-
mental plant the party continued as the guest
ol Mr. Ford, and in one of the new Model A
cars were driven to the Fordson plant. That
the new car indeed is a marvel and amply jus-
tifies its advance reputation, was the unanimous
opinion of the entire party, when they discov-
ered they were covering the ground at sixty
miles an hour with the greatest of ease and
comfort. Dr. Hohner purchased one for his
daughter.
The magnitude and scope of the plant were
amazing to Dr. Hohner, who said that nothing
of a similar character was to be seen abroad,
and that the tremendous proportions of the in-
dustry filled him with awe and astonishment.
He further said that the pleasure and education
he had received at beholding such a colossal
undertaking had more than repaid him for the
effort and time taken to leave his own factory
and make the trip from Germany to this coun-
trv.
MERICA has become the musical country of the world, according to Dr. Will Hohner,
head of the famous harmonica and accordion factory in Trossingen, Germany, who is
making his first visit to America and who has spent about a month in this country
observing conditions. He further reports that America uses nearly half of the entire number
of harmonicas made every year.
The vast Hohner factories employ 5,000 hands, and they turn out over twenty-five million
harmonicas a year which are sold in every
country in the world, In addition the Hohner
factories manufacture a large number of ac-
tordions.
According to Dr. Hohner, in Germany the ex-
port of mouth organs increased about a million
in 1927. German manufacturers shipped 21,-
800,000 harmonicas to the United States. Great
Britain and Argentina were other countries
which showed an increased demand for mouth
organs.
Dr. Hohner announced that harmonica play-
ing is now a recognized official part of the
school curriculum in Germany, and in most
cases the study of the harmonica comes during
regular school hours, and in other schools har-
monica playing has a recognized part in the
outside activities of the school. Another musi-
cal development in Germany is the formation
Dr. Will Hohner, S. J. Winfield, I. E. Hough
of accordion bands.
Financial and economic conditions have be- features, when they were taken to the Dearborn
come fairly stable in Germany and are improv- Country Club on Mr. Ford's estate for lunch-
ing all the time, is Dr. Hohner's report. He eon. They returned to the experimental plant
has devoted a great deal of his time during where they met Mr. Ford. Mr. Ford spent half
the past few years to traveling on the Conti- an hour with them and evinced a great interest
nent in the development of European sales of in the rehabilitation of industrial Germany, and
Hohner products. He pointed out an interest- particularly in the growth of Hohner produc-
ing thing in the case of Poland, which has been tion, making several suggestions to Dr. Hohner.
participating in a tariff war which has resulted Mr. Ford expressed a very great fondness for
in exorbitant tariff increases on certain commod- music, and spoke of his collection of musical
ities, the rate on harmonicas increased 7,000 instruments which has already three Stradi-
per cent. So great has been the demand for varius and Guarnerius violins and a carload of
Hohner harmonicas in Poland, however, that brass instruments. One of the musical instru-
the Hohner exports to Poland are still as big ments which he most highly prizes is an old
as ever. Dr. Hohner added with a smile that accordion that he had when a boy, and a Hoh-
the only effect has been that sales to Polish iier harmonica that he played in 1870.
importers are now cash in advance rather than
He asked if there were any early types of
on credits.
Hohner harmonicas or accordions that it would
Dr. Hohner considers Russia a tremendous be possible for him to acquire for his museum,
potential market for Hohner products, for the and expressed his happiness and pleasure when
Russians are hungry for Hohner harmonicas, Dr. Hohner offered several styles of an ancient
but the harmonica is still on the Soviets' luxury vintage which show the evolution of the in-
ban. There is no predicting when this will be
lifted, but Dr. Hohner points out that when
the Russian market is opened it will create a
real problem in maintaining production to the
present point for American and other markets.
Among the high lights of Dr. Hohner's
American visit was a very delightful day spent
last week as the guest of Henry Ford at the
Ford plant in Dearborn, Mich. The doctor was
accompanied by Ira E. Hough, of the firm of
Hough & Kohler, of Toronto, Canadian Hohner
MUSICAL INSTRUMENT MAKERS
distributors, and Sydney J. Winfield, Eastern
SINCE 1883
representative of M. Hohner, Inc.
The party arrived at the Dearborn experi-
mental plant in the morning, and Mr. Liebold,
Mr. Ford's secretary, placed one of the new
Ford cars at their disposal, and their first stop
was the Highland Park plant. A very interest-
ing hour was spent inspecting the important
A
DRTTSCH
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Trade
Mark
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MUSICAL MERCHANDISE
The Fred Gretsch MfeCo.
6O Broadway Bro

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