Music Trade Review

Issue: 1928 Vol. 86 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 31, 1928
The Music Trade
Harmonica Music Proves Big Success
Among the Schools of Lewistown, Mont,
Miss Mabel Swann, Supervisor of Music in That City, Gives in Detail the Work Which
Has Been Done There During the Past Year
T EWISTOWN, MONT., March 26.—Miss
Mabel Swann, supervisor of music in the
public schools, has organized a 120-piece har-
monica band which has brought about a real
have found a new field of interest. I have
stressed the composers, types of song, especially
among the folksongs, and by listening care-
fully to tune to try to match it, I find many
Melody
Harmonica
Band
wave of local interest in the harmonica. She
has written this enthusiastic letter to M. Hoh-
ner, Inc., who assisted her in organizing the
band:
"In January the girls organized, more boys
joined, and we now have 120 members in our
Melody Harmonica Band. At times we play
and practice together, and sometimes as a boys'
band or as a girls' band.
"The interest has been decidedly growing,
and several neighboring schools have taken the
idea and have started similar bands. From the
beginning we have used the Marine Band ' C
harmonica. With the free instruction book such
as you have so generously provided, we made
a start, playing the scale and one or two of the
easier pieces.
"After the group had learned to play the
scale, and a few of the songs as given in the
instruction book, we started to work on new
songs taken from the New Standard Harmonica
Course by Miss Synnberg of McKinley High
School in Chicago. The group has played in
public several times, for programs, clubs, etc.
At present the songs most popular among the
members are 'Home Sweet Home,' 'Nellie
Gray,' 'Pop Goes the Weasel,' 'Polly, Wolly,
Doodle,' 'Red Wing,' 'Zip Coon,' 'Old Black
Joe,' and 'Annie Laurie.'
"We have recently combined unison chorus
singing with the songs, the entire group of boys
coming out on certain lines singing while th?
girls continue the playing as accompaniment.
I have used piano with the group, have taken up
with the class the variety of rhythm patterns
which arise in almost any selection, and with
a whistling or singing stunt with the playing,
we have tried to work up novel ideas.
"I have found that the children realize just
how syllables can help them in learning the
harmonica, and I find the interest has grown
along the line of note reading in the classroom,
in fact it seems all indifference has disappeared,
and many of the apparently non-interested
pupils have learned the tunes of the good old
songs that are so often neglected.
"The parents have shown a fine interest. In
the early stages we encouraged children to
practice quietly in the home, and, better yet, in
a room by themselves."
Lyon & Healy Harps
Popular in Japan
#
CHICAGO, I I I . , March 24.—Lyon & Healy con-
cert harps play an important part in providing
the royal entertainment in the Imperial Palace
at Tokyo, Japan. One of the most interesting
sales of musical instruments to occur in some
time was the recent purchase of two Lyon &
Healy concert harps by the Imperial Palace
of Japan from the local manufacturers, Lyon
& Healy.
This order, according to R. J. Keenley, man-
ager of the harp department, was placed by
the Regent, who rules in place of the Emperor
of Japan. This makes the third Lyon & Healy
concert harp to be purchased by the palace.
Annual Music Festival of
Cleveland Public Schools
CLEVELAND, O., March 24.—The annual music
festival of the Cleveland public schools was held in
the Public Auditorium last Friday, and more than
2,000 children took part, under the direction of
Russell V. Morgan, director of music of the Cleve-
land Public Schools. This is one of the major
activities of the School Board designed to further
D
OLIVER DITSON CQ
BOSTON. MASS
n
MUSICAL
MERCHANDISE
BACON
Attractive S»«cialti*a
M o d t r i S •••• i c •
Sold by Representative
Muaic Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
DURRO
VIOLINS
BOWS
STRINGS
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
Interscholastic Music
Tournament Is Held
SEATTLE, WASH., March 21.—At the Southwest
Washington third annual interscholastic music
tournament held recently in Centralia, fourteen
trophies were awarded. Centralia High school
won the meet with 115j/» points. It was well
attended, aroused a good deal of music interest
in this section of the State and the competition
was keen. A cup donated by the music depart-
ment of the Women's Civic Club was also
awarded to the Centralia high school student
who had been the greatest inspiration in music
during the past year.
New Buescher Band
PORTLAND, OREI, March 21.—Frank Lucas, of
Seiberling, Lucas Music Co., representative of
the Buescher band instruments, announces the
organization of a fifty-piece band at Sheridan,
Ore., composed of boys and girls from the
high school of that place, under the direction
of Fred Bradley, leader of the American Le-
gion Band of that city. The new organization
was exclusively Buescher equipped by the
Seiberling, Lucas Music Co. of this city. Mr.
Lucas also announces that the Mt. Angel Band
of Mt. Angel, Ore., under the direction of John
Ecklein, has added twenty-five additional mem-
bers, increasing the organization to sixty pieces.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Are.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
New Brunswick, N. J.
AND
STEWART
the interest of pupils of all grades in music. In
order to be allowed to participate the children must
show good qualifications, and are made to realize
that quite an honor is being bestowed on them.
The afternoon was devoted to the elementary
grades, and the evening to performances from
junior and senior high schools, which were repre-
sented in the junior high orchestra and the All-
High hand. Picked musicians from the various
high schools formed this orchestra and hand.
National Musical String Co.
•STABLHHBD ISM
Played by Leading
Musicians and Orchestras
19
Review
NEW YORK
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
Farmingdale, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Demonstration Increases Sales More
Than 500 Per Cent Declares Henry Reber
Milwaukee Sheet Music Merchant, Head of Song Shop of That City, Tells of the
Advantages of This Method of Selling
A/f ILWAUKEE, WIS., March 24.—Songs that
are demonstrated sell about five times as
well as songs that are not, in the opinion of
Henry Reber, songster at the Edwin Tillman
Song Shop here. Mr. Reber, who is known to
the local public and among dealers in the city
as "Bubbles," has sold numberless songs
through his ability to sing for long stretches at
a time. There are generally as many as
seventy-five new songs on the counter at the
Edwin Tillman Song Shop being promoted, and
Mr. Reber knows them all by heart.
"Radio has changed the sheet music game
considerably," said Mr. Reber. "Formerly a
popular song lasted about six months, and some-
times a year. Now the song lasts, at a maxi-
mum, about three months."
It is possible for a merchant or a stand deal-
ing in sheet music to make a fortune in this
length of time, however, in the opinion of Mr.
Reber, if the hits are properly promoted.
Edwjn Tillman, of the Edwin Tillman Song
Shop, feels that a man with personality, as well
as a good singing voice, adds greatly to a de-
partment of this kind.
"Besides attracting attention, which the sound
of good singing does even among non-music
lovers, it brings out the real beauty of the
piece and the personality of the man singing
helps to 'put it over, 1 " said Mr. Tillman.
According to Mr. Reber, women are by far
the best sheet music customers. The younger
women, especially, he contends, are the great
buyers of sheet music and soon become regular
customers.
"With practically every demonstration there
MORE PROFIT \Z DEALER
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
is a sale," said Mr. Reber. "If a store has no
demonstrator its customers come only at cer-
tain intervals when they want a new stock of
music and they seldom buy any more than they
need. In a store where there is a demonstrator
customers will listen to various songs which
they previously had no intention of buying and
will then feel more or less compelled to buy.
Besides this, the sound of singing always at-
tracts transients, and although a business can-
not be built on transients it nevertheless helps
to fill out."
Whiteman Publications
Control Pingitore Method
Well Known Banjoist's Tenor Instrument In-
struction Methods to Be Published by That
House In Future
Paul Whiteman Publications, Inc., New York,
for which the Robbins Music Corp. is exclusive
distributor, have taken over the publishing rights
to "M i k e Pingitore's
Complete M e t h o d for
Tenor Banjo" from Wil-
liam L. Lange and here-
after it will be published
under the trade-mark of
the Whiteman firm. Spe-
cial significance is at-
tached to this announce-
ment by the fact that
Mike Pingitore is the
featured banjoist of the
Mike Pingitore
Paul Whiteman Orches-
tra and has held this position for many years.
It was while with the Whiteman Orchestra
that Mr. Pingitore brought the tenor banjo into
prominence and it is graciously admitted through-
out the orchestra world that it is to him, above
,ill others, that the rise of the tenor banjo as
an orchestra instrument is due. Besides develop-
ing a powerful tone through the use of a resona-
tor, Mike Pingitore built up a splendid playing
tcchnic. Mr. Pingitore's method has already had
a considerable sale, but now that it is in the
Whiteman catalog it will in all probability soon
find the place that rightfully belongs to it as one
of the leading methods of its kind.
"My Blue Heaven"
Is Text for Sermon
I CAN'T DO WITHOUT YOU
THE SONG IS ENDED
BACK IN YOUR OWN BACKYARD
HAVIft' MY UPS AND DOWNS
WHISPER SWEET AND WHISPER
LOW
GOLDEN GATE
FOUR WALLS
TOGETHER, WE TWO
IT ALL BELONGS TO ME
MOTHER OF MINE, I STILL HAVE
YOU
LOVELY LITTLE SILHOUETTE
ARE YOU LONESOME TONIGHT?
I HAVE BEEN LONGING FOR A
GIRL LIKE YOU
AFRAID OF YOU
WE'LL HAVE A NEW HOME IN
THE MORNIN'
SHEPHERD OF THE HILLS
THERE MUST BE SOMEBODY
ELSE
HOLLYWOOD ROSE
FROM THE NEW
"Z1EGFELD FOLLIES
OOH, MAYBE IT'S YOU
SHAKING THE BLUES AWAY
IT'S UP TO THE BAND
NEW UNIVERSAL DANCE
FOLIO No. 14.
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
Minister of Longview, Tex, Uses Walter
Donaldson's Popular Song as Inspiration for
His Preaching
SK1NLEY

MUSIC CO.CZ]
"Love in the Home." Just preceding the serv-
An amusing letter was received recently by ice Mrs. Jack Barton, the organist, played "My
Leo Feist, Inc., New York, written on the Blue Heaven" in an impressive manner, utilizing
stationery of the Longview Temple of Music, the organ chimes. Following the sermon on
Longview, Tex., by H. G. Munden, local choir love, home and happiness, Rev. Swain was
director and band leader, in which it disclosed congratulated by the congregation, many per-,
that a Longview minister recently used the sons stating that it was his masterpiece. A
lyrics- of Walter Donaldson's "My Blue facsimile of the letter and clipping has been
Heaven" as a text for a sermon. The letter prepared by the Feist firm, publishers of the
enclosed a clipping from a local newspaper song, and is being distributed to the trade on
giving a full account of the affair. The account the back of an order slip.
states that the minister of the Kelly Memorial
Methodist Church, Rev. W. R. Swain, found
Consult the Universal Want Directory of
in "My Blue Heaven" inspiration for the topic, The Review.
20

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