Music Trade Review

Issue: 1928 Vol. 86 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
New York Musical Merchandise Trade
Pays Tribute to Henry Gerson at Dinner
summer activity on the lower priced string in-
struments.
The Flanner-Hafsoos Music House, Inc.,
dealer featuring Conn band instruments, reports
that business on instruments has been keeping
Shows Appreciation of Mr. Gerson's Association Work in the Associated Musical In- up to a very favorable rate.
At the Kesselman-O'Driscoll Co. store, A.
strument Dealers of New York in Gathering at Fifth Avenue Hotel
F. Ihbe, in charge of band instruments, said
that Buescher saxophones are the predominat-
p
years a president, following two years Brothers, saxophone and piano; Paul Clifford, ing factor in sales.
-^ as vice-president of the Associated Musical saxophonist, and others.
"The demand for the alto sax is the greatest
Telegrams of regret were read from Jay one we have noticed," Mr. Ihbe said, "and there
Instrument Dealers of New York, and a lifetime
of pleasant associations with the musical instru- Kraus, of Chicago, and Percy Guest, of Detroit, is also a very strong call for the tenor saxo-
ment men of America, received their tribute last and also a letter from Walter Fisher, associ- phone. Another good item in the instrument
week when Henry Gerson ated with Mr. Gerson in Carl Fischer, Inc., who demand is the guitar. The radio has brought
sat as the guest of honor was kept away because of a business engage- on a big demand for guitars. We have been
at a dinner tendered to him ment.
featuring silver tenor guitars and find that there
Those attending the dinner included: Mr. is a great call for them. It is not difficult to
jointly by the Associated
Musical Instrument Dealers and Mrs. Jack Schwartz, Mr. and Mrs. Benj. show their superiority, and we have been work-
of New York and Musical H. Schwartz, Mr. and Mrs. Phil. Nash, Fred ing up a good business on them. Professionals
M e r c handise Manufactur- Gretsch, Jr., Mr. and Mrs. John J. Taylor, have taken to them very well, and now the ama-
ers' Association, Eastern Harry L. Goodman, Paul M. Muliero, J. teurs are going into them."
Fleischaner, Murray M. Siegel, Emil J. Petti-
District.
Henry took his wife to nato, Geo. H. Eichler, Mr. and Mrs. Arthur W.
the dining room of the Vaubel, Mr. and Mrs. Fred Morlock, Jerome
Fifth Avenue Hotel for a Harris, Chas. Sonfield, Battleship Bill (William
Henry Gerson
quiet little dinner, and you Pool), R. W. Kanter (Ukulele Dick), Mr. and
Mrs. Henry C. Lomb.
can imagine his surprise to find about one
hundred of his friends seated about the table,
Mr. and Mrs. Frederick Martin, Mr. and Mrs. President of August Gemunder & Sons, Inc.,
New York, Noted Violin Makers, Passes
singing songs of welcome lead by Kenneth C. Epi Stathopoulo, A. De Filippis, Mr. and Mrs.
Away at Home in This City Last Week
Clarke, the well-known song leader from the Wm. Fort, Judge and Mrs. Wm. C. Wilson,
National Bureau for the Advancement of
Miss Jean Wilson, Mr. and Mrs. Harry Perl-
August M. Gemunder, president of August
Music, who incidently showed a few new berg, Mr. and Mrs. A. W. Grover, Miss Cathe-
Gemunder
& Sons, Inc., of 125 West 42nd street,
wrinkles in the art of song leading.
rine Rogers, Mr. and Mrs. Clifford Ridgely,
violin makers, died of heart disease on Thurs-
Mr.
and
Mrs.
D.
L.
Loomis,
Alec
Besso,
Abe
Apparently the officers of both associations
day, March 22 at his home 312 West 109th
had been making preparations for the event Halpin, Miss Halpin, Miss Berthe Imelda
street. His age was sixty-five.
Georges,
L.
H.
McQueston,
Edwin
Franko
for several days, for everyone and his wife was
Born on May 4, 1862, in Greenwich Village,
on hand, and an elaborate program of musical Goldman, J. J. Shay, Maurice Lipton, Jas.
Mr. Gemunder had been a maker of violins
Kasoff,
Earl
Cameron.
entertainment had been arranged.
Miss E. Hunter, Harry Meyers, Wm. Shine, since he was sixteen years old, and was one of
Arthur Newmann, Mr. Gerson's successor as
A.
Derlith, Mr. and Mrs. S. Cusenza, Miss three brothers in the third generation to engage
president, acted as toastmaster and distin-
in that business.
guished himself by the rare manner in which Cusenza, Mr. and Mrs. Henry Gerson, Daniel
He began as an apprentice for his father, the
Bergan,
D.
W.
Burns,
Wm.
J.
Dougherty,
Miss
the evening's festivities ran off. Mr. Newmann
Kolbe, late August Gemunder, who had established
broke down the formality of the occasion by MacDonald, Mr. and Mrs. Alex
himself here as a violin maker in 1846 upon his
introducing the more prominent guests in an Anthony J. Franchini, Richard E. Pols, Chas.
arrival from Germany. The grandfather, Johann
informal manner. Nathan Franko Goldman, Dettborn, L. A. Elkington, Mr. and Mrs. E. E.
Gemunder, was a famous violin maker of
world-famous band master, was introduced as Strong, T. W. Bresnahan, Glad Henderson.
Wuerttemburg, being violin-maker to Prince
one of the distinguished guests paying tribute
Hohenlohe.
to Mr. Gerson, also C. Frederick Martin, who
Funeral services were held at his late home
had come down from Nazareth, Pa., for the
on Saturday by the Rev. J. A. Weyl, pastor of
occasion. Jerome F. Harris of C. Bruno &
Grace Lutheran Church.
Son, brought the personal regrets of one of
Mr. Gerson's very close friends, William J. Local Dealers Also Expect Exceptional Sum-
Haussler, who was kept away because of an im-
mer Activity in Stringed Instruments of
portant engagement. Mr. Harris also paid his
Lower Price Range
SALT LAKE CITY, UTAH, March 24.—The Consoli-
own warm tribute, as did Charles Sunfield.
MILWAUKEE, WIS., March 26.—Band instrument dated Music Co. has opened an exclusive drum
Henry C. Lomb, president of the Musical
Merchandise Manufacturers Association, also business is one of the most active items of the and drum supplies department, being the only
spoke highly of the mark that Mr. Gerson's per- demand at local music houses, and reports from exclusive department of its kind in the Rocky
dealers indicate that they are looking forward Mountain States, and among the few in the
sonality has left on the trade.
The high spot of the evening came when the to a very good spring business, and exceptional West, it is believed.
toastmaster finally called upon the guest of
honor to rise. With a few well chosen words
he presented Mr. Gerson with a handsome gold
watch fittingly inscribed, the gift of the mem-
bers of both Associations as a testimonial of
Trade
their high regard for their associate. Mr. Ger-
Mark
son was overcome with emotion and found it
difficult to find words to express his appreci-
ation. The applause following the presentation
was prolonged for a considerable interval and it
echoed the genuine spirit of the occasion, which
MVS1CA1 INSTRUMENT MAKEBS
reflected the honest and sincere feelings of
SINCE 1883
esteem held by the individual members of
the music-trade for the man Henry Gerson.
Harry L: Hunt, .secretary of the Association,
assisted the toastmaster in staging the musical
entertainment, which included a delightful harp-
ist, the internationally known Alpine Trio
playing a zither and two guitars; the Fischer
August M. Gemunder Dies
Suddenly of Heart Disease
Milwaukee Reports Good
Band Instrument Demand
Opens Drum Department
DRTTSCH
for
MUSICAL MERCHANDISE
The Fred Gretsch
6O Broadway Brookt
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
18
The Music Trade Review
MARCH 31, 1928
R. A. Olson Leaves on
Urges Manufacturers to
Young Trumpet Prodigies
Maiden Trip to Europe
Join American Guild
Use King Instruments
Vice-President of Wm. Lewis & Son, Chicago,
to Visit Leading Violin Markets While
Abroad
CHICAGO, III., March 24—R. A. Olson, vice-
president of Wm. Lewis & Son, well known dis-
tributors of violins and accessories, left to-day for
The desirability of supporting the American
Guild of Banjoists, Mandolinists and Guitarists,
which holds its next convention in Hartford,
Conn., on June 11, was the subject of much dis-
cussion at the last meeting of the National As-
sociation of Musical Instrument & Accessories
Manufacturers. It was particularly recom-
mended that members subscribe for membership
in the guild. One of the important membership
privileges is the exhibition of instruments at
the convention. This will be one of the chief
features of the convention this year. Member-
ship applications should be made to Alma N.
Nash, Secretary, 3110 Brooklyn avenue, Kansas
City, Mo., while exhibition information should
be requested from the convention managers
Walter Kaye Bauer, 252 Asylum street, Hart-
ford, Conn., or Frank C. Bradbury, 54 Church
street, Hartford.
Jean and Mariane Fonda, of Portland, Ore.,
Age 6 and 8, Respectively, Create Quite a
Sensation in Oregon Music Circles
PORTLAND, ORE., March 21.—King trumpets are
the choice of Jean and Mariane Fonda, aged
six and eight years. These two youngsters are
Forty Advanced Pupils
With Kesselman-O'Driscoll
R. A. Olson
the East, from where he will sail on March 28
on the "George Washington" for an extended
trip abroad.
Mr. Olson, who has been associated with Wm.
Lewis & Son for a number of years, is making
his first trip to Europe. He will visit the principal
violin centers for the purpose of selecting this
season's stock of violins, 'cellos and accessories
and will stop at Paris, Vienna, Berlin, Munich
and other important points. In Paris he will
meet Paul Moennig, of Tonk Bros. Co., who is
also on a buying trip, and incidentally, will com-
bine a little pleasure with business.
Consult the Universal Want Directory of
The Review.
MILWAUKEE, WIS., March 24.—Forty musicians,
out of the nearly 2,000 who registered for the
free Easy Play-Music Way course offered the
public through the Kesselman-O'Driscoll Co.,
in co-operation with the Wisconsin News, will
be chosen this week to continue their course of
ten extra lessons. The plan is to have these
forty organize into a band which, at the close
of the ten lessons, will present a public con-
cert. Included among them are students of
clarinet, saxophone, cornets, altos, flutes, trom-
bones and drums.
Swann Go. Opens Section
DALLAS, TEX., March 24.—The T. Swann Co.
has taken on a wholesale musical merchandise
department with Billy Reed, Jr., in charge. The
line will include Leedy drums and accessories,
Martin guitars, mandolins and ukuleles, Zildjian
cymbals, Wunderlich violin bows and other
well-known products.
New Banjo Band Folios
OlOEST AND UUWST NOUS IN 1 W 1 M M
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
BRUNO Means SECURITY
VICTOR
TALKING
MACHINES
ESXMUSHKD I S S *
CBruno &Son inc.
951*345 FOURTH AVE-N.V.C
MR. DEALER —
Five Pick Assortments That Sell
Introduce our complete line of Picks made in 106
attractive models and colors:
Radio Picks
Twenty-four different picks
The Nicomede Felt Pick
Twelve different picks
The Jazz Banjo Picks
Twenty different picks
The Jazz Mandolin Picks
Twenty different picks
Red Arrow Picks
Thirty different picks
Remember our New High Grade GOLD TIP
, ORCHESTRA BRAND STRINGS
Attractive prices quoted upon request.
Manufactured by the
Gold Medal Strings
for musical instrument*
Gold-plated Steel and
Wound String*
Gibson Musical String Co.
B-
iK I I #
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
NICOMEDE MUSIC CO.
Altoona, Pa.
Jean and Mariane Fonda
real artists, and on account of their ability are
being presented by Howard Stanchfield, man-
ager of the small goods department of Sher-
man, Clay & Co., before the Lions' Club and
various civic organizations, in order to stir up
more interest in music for the juvenile and
to get their backing to promote more music
for the younger generation. Mr. Stanchfield is
also presenting these two children at various
high schools, where bands have been organized
or are in process of organization under his
jurisdiction. These two little ladies are the
pupils of Mrs. Edward Wetmore, former Co-
lumbia recorder and band instrument teacher of
Sherman, Clay & Co.
MULLER & KAPLAN
1S4 East 85th St., N. Y.
ALTOONA, PA., March 24.—The Nicomede Music
Co., popular method publishers, who are better
known as the original publishers of the popular
Morris Modern Method for tenor banjo, reports
that to meet the demand of the public it has
just published two complete sets of banjo band
folios, eacii supplying parts for seventeen differ-
ent instruments, including thirteen banjos, three
saxophones and piano. This firm states this col-
lection is the finest on the market. Lozano's
Slide Trombone Method will soon be off the
press.

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