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The Music Trade Review
MARCH 24, 1928
the work of each Brunswick salesman through-
out the country, and will at all times be con-
versant with the situation in each territory. H e
will assist branches in the merchandising of
Panatropes and records, and in the creation of
new sales plans, and will conduct campaigns
and contests on special models.
Mr. Sorsen is particularly well fitted for this
new and important post. For the past several
years he has been in charge of the general sales
offices of the Brunswick Co., and has worked
in close contact with the dealers from that office
and is thoroughly conversant with modern mer-
chandising problems in the music industry. His
long experience enables him to appreciate the
problems that confront the music dealer to-day,
T. LOUIS, MO., March 19.—Scruggs-Vandervoort-Barney's Department Store here, one of and with this appreciation he can more readily
the largest in the city, has been appointed sole distributor in St. Louis of the products of work toward the solution of those problems.
Sohmer & Co., New York, it was announced by A. W. Hosier, manager of the music de-
Mr. Sorsen is now lining up his new depart-
partment of the store. The arrangement becomes effective immediately, the first consignment ment and is fortunate in having Frank Fry to
of the new line of instruments being scheduled to arrive here this week.
assist him in his work. Mr. Fry has been
The negotiations between the company and the store, which had been under way for some associated with previous promotional activities
time, were
with Brunswick, and he too is conversant with
were completed Friday by Alexander
opened fifty-one years ago, was purchased last the dealer situation, and his experience will be
McDonald, representing Sohmer & Co., and Mr.
week by H. S. Brown, who operates a music invaluable to Mr. Sorsen in the new department.
Hosier. Under the agreement Scruggs will be
store at 454 Main street. Both stores will be
the exclusive distributor in this district of the
operated by Mr. Brown for the time being,
entire line of Sohmer uprights and grands,
and a sale has been launched to clean up the
which will amplify its present line of Esteys
Chaffin Co.'s stock.
and Brambachs.
In announcing the consummation of nego-
tiations Mr. Hosier declared that the acquisi-
Arthur Morris and Tom Taylor Resign Man-
tion of the Sohmer line would give his store
agership— Janney-Bowman Co. to Retire From
three of the dominant lines of instruments, and
Business—American Line for J. L. Hudson
would enable it to meet the demands of the
Co.
E.
L.
Sorsen
Appointed
to
New
and
Important
most exacting buyer. He added that negotia-
Position in the Brunswick Organization—Will
tions also are under way for another line of in-
DETROIT, MICH., March 19.—A number of im-
Co-operate With Entire Trade
struments, which will bring the line up to the
portant changes are announced in the down-
former standard.
The
Brunswick-Balke-Collender Co. an- town section among music stores, both as to
nounces the appointment of E. L. Sorsen as managements and lines handled.
Arthur Morris has tendered his resignation as
manager of the Sales Promotion and Mer-
Detroit
manager of the Bush & Lane retail store
chandising Department of the company, a newly
on Woodward avenue. He has been with the
company for many years. Tom Taylor, De-
Several Attractive Grands of Various Sizes
troit manager of the P. A. Starck piano store,
Are Added to the Company's Line—Strong
has also tendered his resignation.
Campaign of Exploitation Launched
The Janney-Bowman Co., occupying its own
building at Park and Elizabeth streets, a very
CINCINNATI, O., March 19.—The Baldwin
fine two-story structure of stone and steel, an-
Piano Co. has launched an extensive and ener-
nounced its retirement from business. Mr. Bow-
getic campaign featuring the several new
man, proprietor, is endeavoring to lease the
models of Baldwin pianos recently added to the
building and has negotiations on with several
company's line, including the model G Minia-
piano dealers in the neighborhood. The re-
ture Grand, five feet six inches in length,
tirement of the company follows the recent
model E Baby Grand, five feet nine inches
withdrawal of the Knabe instruments from the
long, and the model C Parlor Grand, six feet
company.
three inches long.
The J. L. Hudson Music Store has been ap-
The several new models have been duly an-
pointed local representative for the American
nounced in the company's advertising in the
Piano Co. line, including the Mason & Hamfin,
national magazines, and an abundance of ma-
Knabe, Chickering and other makes, together
terial concerning the recent addition to the line
with the Ampico. The company has also taken
has been provided for dealers, including
on the Columbia phonograph and record line.
advertisements for local newspapers, circular
matter and letters for appealing to local music
lovers and prospects and other material of
similar character.
Chas. E. Mack, the head Black Crow, of
Columbia
record fame, has made a record of
H. S. Brown Purchases
E L Sorsen
his own, coupling "Our Child" and "Elder Eat-
S t o r e OI J . F . C>Jianin (~-
, officials felt there was a real need in view of the displays the talents of this popular comedian
FITCHBURG, MASS., March 19.—The music store existing demand for better merchandising at their best. Incidentally Parts 7 and 8 of the
of the J. F. Chaffin Co., 356 Main street, the methods and more efficient saleswork.
Two Black Crows Series, or, in other words, the
oldest of its kind in this section, having been
Mr. Sorsen will keep an accurate report on fourth record, will be presented shortly.
Scruggs- Vandervoort Take
Sohmer as Their Leader
Piano Section of Well-Known St. Louis Department Store Ap-
pointed Exclusive Distributor of Entire Line of Sohmer
Grands and Uprights in St. Louis District
S
Numerous Changes Occur
in Detroit Piano Trade
Heads New Brunswick
Promotion Department
Baldwin Go. Announces
New Line of Pianos
Record by Head Black Grow
ESTABLISHED 1662
L^UTER
ONE;OF
AMERICA'S
FINE PIANOS
NEWARK N. J.
-•*
UPRIGHTS
GRANDS
THE LAUTER-HUMANA*.