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22
The Music Trade Review
entiiry
SHEET MUSIC
is the message we are sending to
millions of people every day
through the medium of 2 7 Best
American Magazines directing the
readers to go to their dealers for
copies.
HOOK-UP
Fifteen cents a copy for the
Best existing Edition is the
reason why "CENTURY i s
Best selling Edition.
Century Music Pub. Co.
235 W. 4Oth St., New York City
Boris Levenson Writes
New Russian Ballad
"Slowly Sinks the Weary Sun," Published by
Edward B. Marks Co., Is Fitting Addition to
Firm's Russian Catalog
Boris Levenson, concert musician and com-
poser, has written a new Russian lullaby, en-
titled "Slowly Sinks the Weary Sun," with Rus-
sian words by Nadia Zscharintseff and English
lyrics by Edward Lockton. The Edward H.
Marks Music Co., New York, publisher of sev-
eral of Mr. Levenson's other works, is releasing
the number in both song and instrumental form.
The new song is a worthy addition to the
Marks collection of Russian concert pieces,
among them being "Song of the Volga Boat-
men," "Song of the Flea" and other Chaiiapin
classics.
A new waltz with the odd title, " 'N You," is
one of the feature popular releases of the
marks firm for the early Spring. There is just
enough of the Hawaiian in this melody to give
it the commercial appeal that good numbers of
MARCH 24, 1928
this type invariably possess. The song was
written by Bob Schafer, Anthony Wayne and
F. Henri Klickman, the latter having made an
attractive arrangement qf it for the dance or-
chestra.
Another new song in the Marks popular
catalog is "If You're Sorry, I'm Sorry Too,"
which, as the title indicates, is a ballad, com-
posed by Lew Porter. The publishers do not
claim that this is the first "Sorry" song (they
have had some mighty good ones in the past
themselves), b u t t h e y feel that the number is
an unusual treatment of the sentimental ditty
with a punch in every line. In addition, it
possesses a waltz melody that is quickly learned
and not easily forgotten. The broadcasting
team of Wright and Wrong were the first to
see the possibilities of the number for radio
work and since then it has been featured by
other artists, resulting in a growing demand
on sheet music counters in the East and Middle
West.
New Firm Helps Out
U. S. Postal Authorities
Forster Music Publisher
Opens Eastern Offices
An Eastern office of the Forster Music Pub-
lisher, Inc., Chicago, was established this week
in the De Sylva, Brown & Henderson Building,
745 Seventh avenue, New York, occupying
Room 403A. I.on Mooney will be in charge
of the new office, which will be devoted to ex-
ploiting both the firm's popular catalog and
standard songs. Abe Olman, professional man-
ager for the company in Chicago, was in New
York for several days completing the arrange-
ments.
Edward B. Marks Plans
Extensive European Trip
Edward B. Mai*ks, proprietor of the New
York music publishing firm bearing his name,
has announced his intention of making an ex-
tended European trip late this Spring and last-
ing well into the Summer. Definite plans have
not been formulated yet, but it is known that
Mrs. Marks will accompany him and that they
will visit a large number of countries, including
some that they did not see on their previous
trips. Naturally Mr. Marks will confer with
the leading continental music men while he is
abroad.
The name of "Tin Pan Alley" has long been
a source of trouble to U. S. Postal authorities,
as dozens of letters are received in New York
Monthly addressed to composers, song writers,
vaudeville artists and others with no better
address than those three words. Anything but
an alley, that part of Broadway in which most
of the music publishing world makes its liv-
ing, between Fortieth street and Fifty-second,
Harold Flammer, proprietor of the mupic
is a bit too crowded to permit the average post- publishing firm bearing his name, at 113 West
man to deliver such letters to their real desti- Fifty-seventh street, New York, returned le-
ration.
rently from a trip across the country in the
With the recent establishment of a new pub- interest of his catalog. He reports an increas-
lishing firm, called the Tinn Pann Alice Corp., ing interest in standard music in most sections
at 1658 Broadway, the worries of certain mail so far as reflected by the demand for his firm's
carriers are over and all letters addressed to catalog, and found business conditions favor-
"Tin Pan Alley" are now left here, where they able except in one or two communities where
are generally properly readdressed. To date, local industries were suffering depressions. In
letters to George Gershwin, Harry Reser and general, Mr. Flammer believes that the effort
half a dozen other celebrities in the popular of radio broadcasting is one to benefit the pub-
music field have been so handled. The firm, lishers of standard music.
composed of three Columbia graduates, was
naturally not organized merely as an informa-
Consult the Universal Want Directory of
tion bureau, but is actually getting out a worth- The Review.
while catalog of dance tunes, which may be
CARL RUPP and MOREY DAVIDSON
heard from later.
gave us that charming Hit Ballad
Flammer Back From Trip
Detroit Song Shop Moves
Just an Ivy Covered Shack
»
DETROIT,
MICH,
March
Here's another, by the same
writers; this time, however, a
beautiful waltz.
19.—The Song Shop,
formerly located at Griswold, near State street,
is now in its store at 1331 Broadway, next
to the Broadway Strand Theatre. The store
handles sheet music, records, piano rolls and
portable phonographs.
BUY YOUR MUSIC FROM
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