Music Trade Review

Issue: 1928 Vol. 86 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 24, 1928
The Music Trade Review
The Trophy and Its Winner
TTEREWITH is H. K. Kuhr-
A. A. meyer, of the Stromberg-
Voisinet Co., Chicago, first winner
of the Music Trade Review Golf
Trophy, which will be played for
at the semi-annual meetings of the
National Association of Musical
Instrument & Accessories Manu-
facturers, becoming the perma-
nent property of the first to win it
three times.
At the recent meeting at White
Sulphur Springs, Mr. Kuhrmeyer
led the field with a net score of
75.
Gotsch Adopts the
Utility Hookless Fastener
Company Announces That Device Will Be
Used on All Its Covers Carrying the "Zip-
Lok" Trade-Mark
CHICAGO, March 19.—The Walter M. Gotsch
Co., manufacturer of covers and cases for musi-
cal instruments, has adopted the Utility Hook-
less Fastener, which will be put on all covers
under the name of "Zip-Lok." This sliding de-
vice is made by the Hookless Fastener Co. of
Meadville, Pa., originator, and the Gotsch Co.
announces that every genuine "Zip-Lok" bag
has th« name Hookless on the tab, which is
an assurance of satisfaction.
The Hookless Fastener has had a revolution-
ary effect in its field and has become the basis
of an entirely new industry. It has a number
of qualities that have been desired in fastening
devices, for it operates with a speed, handiness
and certainty that is most satisfying.
The message of the Hoakless Fastener dur-
ing 1928 will be nationally advertised by the
Hookless Fastener Co., which plans to run
thirty-one full-page color advertisements in
four national publications.
"One of the first successful applications of
the Hookless Fastener was on money belts,"
said Mr. Gotsch. "Thousands of these were
worn by soldiers and sailors during the World
War, and during the same period it was adopted
by the U- S. Navy as standard for use on
aviation suits. Great popularity has followed
its appearance on many other articles manu-
factured that are fitted with this handy and
dependable device. On covers and cases, the
flexibility, ease of operation, trimness and se-
curity of the Hookless Fastener have estab-
lished new standards of appearance and prac-
tical utility.
"Hookless is the correct name of the original
slide fastener which docs in a quicker and bet-
ter way what has long been less efficiently done
by other types of locks. It opens in a flash
with just an easy pull and closes quickly, snug-
ly and securely.
"The dependability and long-wearing qualities
of this fastener, even when subjected to the
severest usage, have been conclusively proven
in every-day service and further confirmed by
exhaustive tests in the Hookless research
laboratories. An interesting test was made
when a twelve-inch length fastener was me-
chanically opened and closed 3,000,000 times
without showing a single defect in operation.
On examination the company's engineers found
practically no trace of wear. This slider had
traveled back and forth, locking and unlocking
the scoops, for a distance of approximately a
thousand miles, and yet the fastener was still
as good as new."
Ohio High School Bands
to Compete in Columbus
Twenty-five Organizations Expected to Filter
the Contest for the State Championship in
May 11 and 12
O., March 19.—Twenty-five senior
and junior high school bands, members of the
Ohio State Band Association, will meet in Co-
lumbus May 11 and 12 to take part in a com-
petition for the State championship. The bands
will have between fifty and seventy-five mem-
bers each. Officers of the organization are ex-
pected to meet in the near future to make ar-
rangements for the contest. These officers will
include: P. F. McCormick, Cleveland, president;
J. S. Naylor, Georgetown, vice-president; W.
H. Lehman, Columbus, secretary-treasurer, and
J. M. Holcombe, Mansfield; M. B. Hughes,
Cleveland; G. R. Humberger, Springfield; M.
G. Niergrath, East Cleveland, and G. H. Wab
lestrom, Ashtabula Harbor, trustees.
COLUMBUS,
Here and There With
the King Line Dealers
Some of the Pickings of the Month With the
Dealers Who Handle H. N. White Products
Throughout the Country
O., March 19.—King Dealer News,
published once a month for King band instru-
ment dealers, by the H. N. White Co., 5225
Superior avenue, is rich with material of in-
terest to dealers in the March issue. The lead-
ing article is entitled "The Art of Being Lucky,"
and shows the dealer that the best way to be
lucky is .to start something and keep on fol-
lowing it up.
Some idea of the breezy nature of the dealer
material can be obtained from the following
paragraph from the current issue:
King Music House, New Orleans, writes,
"send six dozen pins quick. Need them for
Mardi Gras". . . you can't beat those saxo-
phone pins for looks and advertising value . . .
the price is only $15.00 a gross, just what they
cost us. . . . There is still ample time to tie up
with the Edwin Franko Goldman broadcasting
. . . if you want mats and leaflets just tell
us . . . heard a new stunt at the Fox Theatre,
Washington . . . drummer tore a piece of heavy
curtain cloth in time with the music . . . he
received an ovation . . . perhaps some local
drummer would appreciate the tip . . . Midland
Saxophone Shop, Sioux Falls, orders eleven
dozen King Pads . . . which suggests a thought
. . . are you helping your repair department to
better work by furnishing these splendid brown
pads? . . . a new drum and bugle corps at
Sharon, Pennsylvania . . . using King Bugles,
of course! . . . the new non-pressure mouth-
piece went over big . . . orders are piling in
. . . we can't think of a better way to add
dollars to the bank balance . . . for every
trumpet and cornet player is interested . . .
Fred Fink, Colorado Springs, says, "I will have
sale for three or four sousaphones in the near
future . . . population, thirty thousand . . . on
that basis, how many sousaphones should you
sell? . . . have you placed your requisition for
advertising material with new prices? . . .
orders are piling in fast for new 'Silvertones'
. . . a small town in 'New York State less than
1,000 population ordered $3,000 worth of Kings
for the district school band . . . every youngster
of school age was given the opportunity to play
some instrument . . . that town is certainly
keeping up to date in educational work . . .
check up on your own school system . . . per-
haps you are overlooking some business
. . . the editor will welcome complaints and
criticisms . . . if this Bulletin can be made of
more value tell us . . . and if you have a kindly
word to say the editor will be humbly thank-
ful . . . we thank you!"
Paul Moennig, head of Tonk Bros. Co., mu-
sical merchandise jobbers, Chicago, sailed last
week for Europe on the S. S. "Columbus."
MR. DEALER —
Five Pick Assortments That Sell
Introduce our complete line of Picks made in 106
attractive models and colors:
Radio Picks
Twenty four diffe ent picks
The Nicoinede Felt Pick
Twelve diffe. ent picks
The Jazz Banjo Picks
Twenty diffe ent picks
The Jazz Mandolin Picks
Twenty diffe ent picks
Red Arrow Picks
Thirty different picks
Remember our New High Grade GOLD TIP
ORCHESTRA BRAND STRINGS
Attractive
prices quoted upon request.
Manufactured by the
NICOMEDE MUSIC CO.
Altoona, Pa.
MUSICAL INSTRUMENT
and SPECIALTY CASES
Mfg. by
GEIB & SCHAEFER CO.
Eat. 1899
1751-9 N. Central Park Ave.
Chicago, 111.
CLEVELAND,
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
Farmingdale, N. J.
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
B
-JN. lle
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred P. Diehl
two previous songs, with due respect to the
merits of the numbers themselves, was brought
about by the tie-ups by music dealers in the
cities where the motion pictures, "What Price
Number by Lew Pollack and Erno Rapee Glory" and "Seventh Heaven," were being
Being Featured With Film "Four Sons," in shown.
Which Margaret Mann Is Star
The same plan is working out nicely with "Lit-
tle Mother (Mutterchen)" and music stores in
One of the most ardent admirers of the new various parts of the country have already made
lullaby waltz, "Little Mother (Mutterchen)," attractive window displays, featuring sheet mu-
written by Lew Pollack and Erno Rapee as the sic copies of the song. The J. G. McCrory
musical theme for the William Fox production, Store, No. 201, in Philadelphia, was one of the
first to effect such a tie-up a short time ago,
when "Four Sons" was being shown at the Fox
Locust Theatre. Several "still" photographs of
Miss Mann combined with a large poster at-
tracted much attention to the McCrory show
window and served as a real sales booster for
this song.
"Little Mother" Proves
Strong Hit With Film
Crooks Introduces New
Berlin Waltz Ballad
Well-known Tenor Sings "I Can't Do Without
You," Broadcasting Number in At water Kent
Hour
Irving Berlin's new waltz ballad, "I Can't
Do Without You," published by Irving Berlin,
Inc., New York, was given an effective intro-
duction to the musical world at large on Sun-
day evening, March 11, when Richard Crooks,
tenor of the Metropolitan Opera Co., sang the
number in the Atwater Kent radio hour over
a national hook-up of stations. The event won
J. P. Whalen Visits the
Trade in Canada
Margaret Mann
"Kour Sons," is Margaret Mann, star of the
picture, who inspired the song. This song,
which follows the lead of "Charmaine" and
"Diane" by the same writers, is also published
by Sherman, Clay & Co., San Francisco, Cal.,
and carries the photograph of Miss Mann on
the cover. A great part of the success of the
I
i
I
Announcement
We Are Now the Exclusive
Publishers of
I
Harold Dixon's Four
Fast Selling Folios
SONGS THE PEOPLE SING
MUSIC THE PEOPLE PLAY
FOLK SONGS FOLK SING
PIANO PIECES CHILDREN PLAY
5
8
Retail Price 5Oc
Regular
ROBBINS
Dealers' Discounts
Music CORPORATION •
799 Seventh Avenue.New York
General Manager for Al Piantadosi, New York,
Finds Excellent Demand for Popular Num-
bers in the Dominion
Joseph P. Whalen, general manager for Al Pi-
antadosi Music Publisher, New York, returned
recently from a business trip to Canada in the
interests of the firm's present catalog, making
stops at Montreal, Toronto and other impor-
tant cities. He reports widespread interests in
"My Stormy Weather Pal" and "Dancing
Shadows," both on the part of the trade and
professionals. Al Piantadosi's latest senti-
mental ballad, "I'm Tired of Making Believe,"
which is compared by some to his "Curse of
an Aching Heart," is beginning to show up
big in Canada and is being used by most of
the large orchestras.
Letters are being received by the firm daily
from leading dance orchestras in this country,
telling of the numbers of requests for "Stormy
Weather Pal," a mother ballad, also composed
by Mr. Piantadosi. In even such distant points
as Seattle, Spokane and others along the West
Coast, this number is being heard regularly. One
of the stanchest admirers of "Stormy Weather
Pal" is Mark Fisher.
A full line of sheet music, comprising stand-
ard editions and late popular hits, is being car-
ried by Garland Hettrick in the new music
department, which he has established in the base-
ment of the W. W. Carrier Building, Summer-
ville. Pa.
Richard Crooks
the plaudits of the popular music world, and
wrote a new chapter in the firm's experience,
which includes similar introductions for Irving
Berlin ballads by such vocal artists as Madame
Alda, John McCormack, and Madame Bori.
Following the broadcast Mr. Crooks went by
train to Kansas City for a concert, appearing
later in the week as soloist with the Chicago
Symphony Orchestra. In addition to his con-
cert and operatic work Mr. Crooks is a Victor
Red Seal artist and has made many recordings.
Nothing can stop this ''Natural"
*Tm Tired of Making Believe
By George A. Kelly and Al Piantadosi, Composer of "Curse of an Aching Heart."
CHORUS
Waltz Ballad
My Stormy
Weather Pal"
Getting Bigger Every Day
Read This Chorus
and Then You'll
Know Why We
TURNED DOWN
$15,000
1576 Broadway
I'm so tired of making believe
I'm so tired of wearing a musk
For all that I do is just grieve
Say you're sorry is all that I ask
Though you've crushed every dream
my soul
I've a heart that I cannot control
I want you, I need, God help me,
I love you,
I'm tired of making believe.
Fox-trot
in
AL PIANTADOSI, Music Publisher
JOSEPH P. WHALEN, General Manager
20
"Dancing
Shadows"
This haa "It"
New York

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