Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 17, 1928
The Music Trade Review
Trestrails in Control of
Williams & Co., Toronto
music from "Rosamunde." The artists par-
ticipating on March 21 will include the Colum-
bia Symphony Orchestra, conducted by Robert
Hood Bowers; the Malkin Trio, comprising
Jacques Malkin, violin; Manfred Malkin,
piano, and Josef Malkin, 'cello; and Charles
Harrison, tenor.
Canadian Music Firm, Which Made Assignment Six Months Callaway Music Co.
Ago, Reorganized With B. A. Trestrail as President —
Doubles Floor Space
Radical Alterations Planned for Warerooms
Music House of La Crosse, Wis., Leases Ad-
joining Store and Plans
Remodeling Program
an Elaborate
ORONTO, CAN., March 13.—The old-established firm of R. S. Williams & Sons Co.,
Ltd., of 145 Yonge street, this city, which was founded in 1849, almost eighty years ago,
LA CROSSE, WIS., March 12.—The Callaway Mu-
and which some six months ago made a voluntary assignment, will, it now seems assured, sic Store, 221 Main street, here, will be a "two-
continue as Toronto's leading independent music store, through negotiations which have just in-one" music store when it absorbs the build-
been concluded by which F. A. and B. A. Trestrail, of Toronto, have acquired the business ing adjoining its present establishment. The
and goodwill, and will continue under the name of "The R. S. Williams & Co., Limited."
present expansion program provides for a re-
For a great many years the Williams store
—
moval of the partition connecting the two
has been the only big music store that spe- had charge of the business since its organiza- buildings, and a general redecoration, remodel-
cialized in all branches of musical instruments, tion in July, 1926. The new concern will dis- ing and rearrangment of the entire establish-
from a mouth organ to an electric reproducing pose of the stock of pianos handled by the ment.
The first floor of the remodeled structures
organ. There is a touch of romance to Waring company, and will install an enlarged
the transaction that sounds almost like fiction, radio department, featuring Federal and Mo- will be devoted to displays of pianos, phono-
because B. A. Trestrail, who will assume the hawk lines. The store will continue to handle graphs, radios and musical merchandise; the
second floor will contain the radio studio and
presidency of the new company, first came to phonographs and records.
a music school, and the third floor will be ar-
this city in 1912 as advertising manager of The
ranged for band, orchestra, chorus and glee
R. S. Williams & Sons Co., Ltd., later holding Columbia to Broadcast
club rehearsal work. Repair work on instru-
the positions of manager of the piano depart-
ment, and general manager of sales and pro-
Franz Schubert Concert ments and service work for radios will be done
in the basement workroom.
motion, which position he held until he left to
join the army. His brother, F. A. Trestrail, To Duplicate Over the Radio on March 21 the
came to Canada a few years later, and joined
Program of the Only Concert Given by the C. L. Beach Elected
_
the staff of the Williams Piano Co., in Oshawa,
Great Composer in March, 1828
as advertising manager, which position he left
Bush & Lane President
in 1917 to organize the Musfcal Merchandise
The only concert which Franz Schubert gave
Sales Co., which for many years was distributor in his lifetime will be broadcast, one hundred Succeeds Walter Lane as Head of the Company
for Brunswick phonographs and records and years after its performance, during the Colum-
and Still Remains Treasurer—Other Officials
Q R S music rolls throughout Canada. Return- bia Phonograph Co. Hour, March 21, 10 to of the Company Elected at Meeting
ing after the war, B. A. Trestrail joined his 11 p. m., from WOR to the seventeen stations
brother in the Musical Merchandise Sales Co.
of the Columbia Broadcasting System. In the
CHICAGO, I I I . , March 12.—Following the resig-
In the fall of 1924 the Q R S Music Co., of hall of the Musikverein, in Vienna, Schubert nation of Walter Lane as president of the Bush
Canada, Limited, was organized as a subsidiary gave a private recital during the last week & Lane Piano Co., Holland, Mich., announced
of the Chicago company of that name, and the of March, 1828, in which the program con- last week, C. L. Beach, formerly treasurer and
Trestrail brothers acquired a substantial in- sisted entirely of his own works. In com- general manager of the company, was elected
terest and took the executive direction arid memoration of this concert and to inaugurate president. W. H. Beach was re-elected vice-
organization of the new company.
the Schubert Centennial, WOR will broadcast president, V. B. Hungerford secretary, and E. P.
B. A. Trestrail is president of the Williams it across the country. The order in which Stephan general manager, thus relieving C. L.
Co., as well as secretary-treasurer of the Q R S Schubert arranged his concert one hundred Beach of that work. O. W. Schauz, who has
Music Co., Canada, Ltd. R. A. Trestrail will years ago will be substantially followed in the had wide experience in piano and furniture man-
continue as vice-president and general manager radio concert on March 21.
ufacturing, has taken charge of the plant as fac-
of the Q R S Co., and vice-president of the new
This single concert of Schubert was not tory manager. Mr. Lane's plans for the future
Williams Co. It is understood that the amount
commented
upon by the critics of his day. have not been announced definitely. He plans
involved in the transaction is in the neighbor-
Nevertheless, it was successful; it netted first to take a rest and then will probably put
hood of $600,000.
his expert knowledge of piano production to
Radical alterations to the store and building Schubert a profit of $180. The 1928 perform- practical use. He still remains a director of the
are planned to make it one of the finest and ance of Schubert's recital, which inaugurates Bush & Lane Piano Co. and has retained his
most modern general music stores on the con- the centennial celebration sponsored by the stock in that company thus continuing his con-
tinent, utilizing nine of the ten floors for the Columbia Phonograph Co., with an advisory nection with it.
body headed by Otto H. Kahn, will be pre-
business, and the tenth for studios.
ceded by a brief talk upon the significance of
Schubert's work for the world to-day. Dr.
Moves Piano Department
Wilmeth Co. Organized
John H. Finley, educator and editor, will de-
liver the address.
Edward F. Harwood has moved his piano
ST. PETERSBURG, FLA., March 12.—J. B. Wilmeth
has organized the Wilmeth Music Co., Inc., to Among the works which Schubert selected business from his location in the Post Office
succeed the former Waring Music Co., First for his recital and which are being played Building, Pittston, Pa., to Landau's Music &
avenue and Sixth street, North. Mr. Wilmeth, again one hundred years later are the immortal Jewelry store, 21 North Main street, and will
president of the new company, was previously "Serenade," the trio in B Flat for piano, vio- conduct his business from this store in the
general manager of the Waring concern, and lin and 'cello; a group of songs and the ballet future.
T
ESTABLISHED 1862
UXUTEIL
ONE^OF
~-
AMERICANS FINE
NEWARK N. J.
PIANOS
UPRIGHTS
GRANDS
THE LAUTER-HUMANA
^
iu.
IT.
-m: