Music Trade Review

Issue: 1928 Vol. 86 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 7, 1928
The Music Trade Review
Dealers Board of Control
Meeting; on January 26-27
Gathering at Hotel Commodore Will Include Eighty-Six Mem-
bers, Comprising Executive Board, Advisory Board, State
Commissioners and the Auxiliary Board
"THE annual mid-Winter meeting of the Board of Control of the National Association of
*• Music Merchants will be held at the Hotel Commodore, New York, on Thursday and Fri-
day, January 26 and 27, and President C. J. Roberts, of the Association, has sent out an
urgent call to all members of the Board to make every endeavor to be present and discuss the
general situation, as it concerns the Association and various new activities and successful policies
for the organization.

———
The Board of Control comprises eighty-six
members, being made up of the Executive
Board, which includes the National officers; the
Advisory Board made up of past-presidents;
the State Commissioners from sections where
there are no local organizations, and the Aux-
iliary Board, consisting of the president, treas-
urer and one other member from each State
and local Association affiliated with the Na-
tional body.
Reports on what has transpired since the June
convention will be made by the president, ex-
cutive secretary, various committee chairmen,
and particular attention will be given to the
activities of the new promotion department de-
signed to bring about closer affiliation between
the National Bureau for the Advancement of
Music and the executive officers of the Mer-
chants' Association.
The sessions will begin at 9.30 a. m. on the
26th, and after an official luncheon will con-
tinue throughout the afternoon and if neces-
sary over the following day. On Thursday
evening the delegates will be the guests of the
New York Piano Merchants' Association at an
informal dinner at the Commodore.
AmDlCO
H O U F of
Is Launched Over Radio
Lhevinne Featured Artist in First of Elaborate
Series of Ampico Radio Programs Presented
Over WJZ, New York, and Other Stations
Tin- Ampico Hour of Music, the first of a
series of Ampico Hours to be given over the
radio, was launched through Station WJZ, New
Cicala Succeeds Hess at
Hammacher-Schlemmer
Becomes General Manager of American Piano
Supply Division of Well-known New York
Supply Firm
George Cicala has been appointed by Ham-
macher, Schlemmer & Co., New York, as suc-
cessor to William C. Hess, who resigned De-
cember 31 as general manager of the American
Piano supply division of the company, to be-
come associated with the B. K. Settergren Co.
of BUiffton, Ind. Mr. Cicala, who became asso-
ciated with Hamrnacher, Schlemmer & Co.
about five years ago, is well known to the
Eastern piano manufacturers, his duties having
entailed contact with them both personally and
through correspondence. He has assumed all
of Mr. Hess' duties and in view of his wide
experience in the field is assured of success in
his new capacity.
Poole Piano Go. Occupies
New Plant in Cambridge
Moves on First of Year to Modern Building at
195 Albany Street—Showrooms For Use of
Dealers a Feature of Equipment
Otto B. Heaton Now Sole
Owner of Music Business
Takes Over Entire Control of Heaton's Music
Store, Columbus, O., Following Retirement
of His Partner, C. Wert Heaton
Josef Lhevinne
COLUMBUS, O., January 3.—Following the de-
sire of C. Wert Heaton to retire from the busi-
ness partnership with Otto B. Heaton in
Heaton's Music Store, this city, the latter has
taken over the entire business, assumed all obli-
gations, and will continue as sole proprietor.
Otto B. Heaton is well known throughout
the trade and recognized as a progressive music
merchant of unusual ability. He states that he
will continue the policies that have proven so
successful heretofore.
The store handles an excellent line of instru-
ments, including the Chickering piano with the
Ampico, Brinkerhoff, Milton and Gulbransen
pianos, together with Brunswick Panatropes,
Victrolas, Radiolas and band instruments, and
is one of the best-known houses in the trade.
York, and a chain of associated stations on
January first, and from the responses received
by the company proved an unqualified success.
The featured artist at the premier concert was
Josef Lhevinne, the noted pianist, who played
Liszt's "Liebestraum" and several other num-
bers, including a group of Chopin Etudes. The
balance of the program included "Pan-Ameri-
cana," Frank Black and Orchestra; "Thank
God for a Garden," tenor solo with Ampico
accompaniment; "Medley From .the Ziegfeld
Follies," Fairchild and Rainger; "Veil Dance,"
Frank Black and Orchestra; "Nanette," Adam
Carroll with orchestra; "The Spirit of St.
Louis," Vincent Lopez, conducting orchestra;
Dinner Music (No. 8), J. Milton Delcamp;
"Among My Souvenirs," tenor solo, with orches-
tra; "Medlev of Musical Comedv Hits," Richard
^gg
mericas
Rodgers in his own compositions; "O Dry
Those Tears," cello solo with Ampico accom-
paniment; "Hit the Deck," selections, Frank
Black and Orchestra.
The second of the series of radio concerts
was given on Thursday evening, January 5, also
over WJZ and other stations with Richard
Buhlig as the featured pianist. In both pro-
grams the Ampico was heard in reproducing
the playing of the featured artist and also his
accompanying instrument. In addition to Buh-
lig, the Thursday program included selections
by Frank Black and his orchestra, and by Ray
Perkins.
BOSTON, MASS., January 3.— The Poole Piano
Co., for some years located on Sydney street,
Cambridge, moved on the first of the year to
new factory quarters at 195 Albany street, Cam-
bridge. The building which is several blocks
nearer Boston than the old Poole factory, and
in the center of a rapidly developing industrial
district, is of modern mill construction unusually
well-lighted and has every facility for the use
of the latest and most up-to-date electrical
manufacturing devices and for the comfort of
the producing force.
A feature of the new quarters is a large, well-
lighted factory wareroom where the entire
Poole line will be displayed for wholesale pur-
poses and for the convenience of the numerous
Poole dealers in New England who can bring
prospects to the factory for purposes of making
a selection.
Louis Dreibelbis, proprietor of the Dreibel-
bis Music Co., 77 West Park street, Butte,
Mont., has purchased the Baltimore Block, on
West Park street, and will move his music
business there as soon as his present lease
expires.
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Capital Furniture Mfg. Co. Announces
Three New Distributors in the East
Lansing Sales Co., Boston, Mass.; Schloss Bros., New York, and Barber Distributing
Co., New York, Carrying Full Line of Company's Products
\ I OBLESVILLE, IND., December 31.—The
Capital Furniture Mfg. Co., makers of
piano benches, piano stools, and music roll cab-
inets here, wound tip the year 1927 with a very
satisfactory showing, and the new year starts
with a number of special contracts which assure
a good volume during the coming twelve
months. The Capital piano benches and cab-
inets, embodying as they do a number of special
features which are the result of nearly twenty
years' manufacturing experience by Treasurer
and General Manager J. M. Dulin, have estab-
lished themselves in trade favor so that many
dealers, after trying the product for several
years, have adopted the budget principle of
ordering a year's supply on specified delivery
date.
Owing to the financial resources of the Capi-
tal Co., it carries a large stock of every model
manufactured in its own warehouse, some dis-
tance away from the main plant in Noblesville,
and fills orders from warehouse stock, so that
the customer is sure of getting seasoned goods,
whether his order be for few or many units.
In order to further carry out this idea, the
Capital Furniture Mfg. Co. has- arranged with
three well-known Eastern houses to carry a
complete line of Capital products. The Lansing
Sales Co., 170 Harrison avenue, Boston, Mass.,
will carry a complete line of Capital player roll
TONE
is the reason why American Perfected Piano Wire
is used today — and has been used for years — in
every leading American make of piano.
It is a tough, fibrous wire that vibrates evenly
throughout — a wire of absolute uniformity — of
tensile strength without extreme hardness.
Over 60 years of experience enter into the making
of this guaranteed product. In 1900, Perfected
Piano Wire was awarded the Gold Prize at the
Paris Exposition, competing against the finest
wires from all over the world.
As a maker of fine pianos, you can afford to use
only the best wire. Let us send you full infor-
mation about the wire that has never failed to
meet any test.
Services of our Consulting Acoustic Engineer always
available—free.
American Steel &_ Wire
Company
Sales Offices:
Chicago, New York, Boston, Cleveland, Worcester, Philadelphia, Pittsburgh,
Buffalo, Detroit, Cincinnati, Baltimore, Wilkes-Barre, St. Louis, Kansas City,
Minneapolis, St. Paul, Oklahoma City, Birmingham, Memphis, Dallas, Atlanta,
Denver, Salt Lake City
Export Representative: U. S. Steel Products Co., New York
Pacific Coast Representative: U. S. Steel Products Company, San Francisco,
Los Angeles, Portland, Seattle
JANUARY 7, 1928
cabinets and piano benches at all times and ship
from that point to customers. In New York
Schloss Bros., 801 East 135th street, and the
Barber Distributing Co., Inc., 3 East 14th street,
will carry a complete line of Capital benches.
This advantage to the Eastern trade has already
been appreciated in the form of increased orders
for this equipment.
Easy-Playing Methods Are
Essential, Says Boykin
Executive Secretary of Sales Promotion Com-
mittee of Piano Manufacturers Comments
Upon the Real Need of the Day
New York, Dec. 20.
"Mr. B. Brittain Wilson,
"Editor Music Trade Review,
"New York City.
"Dear Mr. Wilson:—In last week's Review in
your Western Comment I see a statement which
reads, 'What is frankly wanted, these gentle-
men see and say, is a system of piano instruc-
tion which shall bring to the millions the abil-
ity to play the music that those millions want
at home on their own piano.'
"This is dead right. It is something that I
have urged and contended from the start of
this work. The piano must be made available
to the millions and not merely to those who
wish to attain the mastery of it. The piano
industry will never greatly increase its volume
unless it puts the piano at the disposal of the
masses.
"That is why I am such a great believer in
the Look-and-Play idea, of which you have
seen an example in 'Everybody's Look-and-
Play Piano Book' and of which you will soon
see a second example in a new book entitled
'Twelve Look and-Play Lessons for Young
People.'
"The majority of us buy by eye—we learn
by eye. Nor are we disposed to take much
time in picking up what we wish to learn.
And when I say we I mean the great masses
of us. What we need are several systems that
will enable anybody to get a little out of the
piano. Such a system should do its work not
in a year or two, but in three or four weeks.
This may appear farcical, but it is as sound
as a dollar from the standpoint of selling pianos.
"I bought a stringed instrument the other
day. I knew nothing of this instrument before
this. With it I purchased an Easy Lesson
book and now three weeks later I am having
a good time with my purchase.
"Just so it should be with the piano, and in
saying this I do not mean in any sense to de-
tract from the greatness and dignity of the
piano. But, after all' is said and done, in order
to continue to exist the piano industry must
sell pianos.
"I hope I have made myself clear. If we can
devise a means whereby the average boy or
girl, man or woman, without learning any notes,
can sit down at the piano and make a little
music, we will have done a tremendous work
for the industry."
"Faithfully yours,
. "(Signed) Edward C. Boykin."
David and Herman Jacob
on South American Trip
PHILADELPHIA, PA., January .3.— Following the
closing of the accounts for the past year David
Jacob, local head of the Knabe Warerooms,
1020 Walnut street, embarked for a two months'
tour of Central and South America. He was
accompanied by Herman Jacob, his brother
"and associate in the firm of S. Jacob & Son,
&2(h.'West Columbia avenue.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.

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