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MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
New Rudy Wiedoeft Style Saxophone
Is Announced by Frank Holton & Co.
New Instrument Was Designed by Holton Specialists in Co-operation With the Inter-
nationally Famous Saxophonist, Rudy Wiedoeft—Its Specifications
, WIS., January 3.—One of the
finest pieces of direct mail advertising ever
used in the musical merchandise trade has been
issued by the advertising department of Frank
Holton & Co. to announce the new Rudy
Wiedoeft model Holton saxophone, which has
been designed in collaboration with Rudy
Wiedoeft, the world's premier saxophonist.
The Wiedoeft announcement is a large broad-
side in striking colors, the cover showing a.por-
trait of Mr. Wiedoeft examining one of the new
instruments. The center spread features an
illustration of one of the saxophones and a
presentation of several new features designed
to add tremendously to the easy playing and
tone of instruments "created by artists, pre-
ferred by artists."
These features include quick tuning by the
elimination of cork on the mouthpiece and
used only on an adapter tube which fits the
straight outside surface of the mouthpiece per-
fectly, permitting the same quick and accurate
tuning as with a trumpet quick-change slide;
silver braised sockets, each a separate unit built
with a V-shaped wall and silver braised to the
bottom, making loose or leaky sockets and in-
suring a direct line of air travel and eliminating
sharp edges which cut pads; Holton Pnuma
pads which maintain a level seat at all times;
direct action Bb with low Bb moved from right
to left side of the bell directly above low B
natural; forked fingering to low Bb, B natural
and C G permitting perfect slurring from any
of these tones to G. The lay of every
key has received the special study and approval
of Rudy Wiedoeft, and like every other im-
provement the changes have been made to give
the greatest playing speed with the least amount
of effort. Fingers fall on the keys naturally
and without strain and any combination of keys
can be used without throwing the hands out of
position or the instrument out of balance.
The circular states: "No greater compliment
has ever been paid the Holton organization in
our opinion than Mr. Wiedoeft's decision to en-
trust the building of the Rudy Wiedoeft model
saxophone to Holton craftsmen. Every stand-
ard Holton Revelation feature is retained and
Wiedoeft approved, augmented by other special
Wiedoeft improvements in mechanism as well
as changes in body and mouthpiece dimensions."
The Rudy Wiedoeft model saxophones come in
four models Bb soprano, Bb alto, C melody,
and Bb tenor, and in five finishes. The circu-
lar shows pictures of the following saxophonists
using Holtons; Martin Golden, William Petri,
Bert Worth, Frank Trumbauer, B. H. Conklin,
Robert Sylvestri, Tom McCormack, Ben
Vereecken, Larry Shields, Jeff Wardwell, Eddie
Venne.
Bacon Announces Smeck
Stage Silver Bell Banjo
Day, general manager of the Bacon Banjo Co.,
Inc.
The Chicago Musical Instrument Co.,
Middle Western distributor, recently wired for
three each of the Roy Smeck stage model gold
banjos and Montana special gold banjos, selling
at $270 each. Other telegrams received in one
day came from the Progressive Musical Instru-
ment Co. of New York and George A. Peate,
Ltd., of Montreal for Montana Silver Bell ban-
jos and No. 1 Silver Bell banjos.
Instrument Designed by Roy Smeck, Victor
and Columbia Recording Artist and Vita-
phone Player
GROTON, CONN., January 3.—In a very attractive
and unusual circular the Bacon Banjo Co. is
introducing the new Roy Smeck stage model
Silver Bell banjo. The circular shows in full
natural colors, style No. 4, in this instrument.
The instrument was designed for Roy Smeck,
Victor and Columbia recording artist and the
fatuous Vitaphone "Wizard of the Strings." It
lias vermilion neck, resonator and rim, golda-
leur fingerboard and peghead with beautifully
engraved embossed designs in black and gold.
It has double resonating tone changes same as
on regular styles of Silver Bell banjos. Other
features are B. & D super strings, web-foot
bridge, Oettinger separate tension tail piece and
gear pegs.
Telegraph orders for Bacon banjos have been
coming in very freely, according to David L.
1000 Dealers Are Now
Handling Pan-Americans
ELKHART, IND., January 3.-—Over one thou-
sand dealers handled Pan-American band in-
struments in the United States during 1927,
according to R. C. Poyser, sales manager of
the Pan-American Band Instrument and Case
Co., who reports that in addition there was con-
siderable export business transacted by the com-
pany. The year has been the company's best
dealers was added. Mr. Poyser ascribes the
marked advance made by the company's prod-
uct to dealers' realization that there is a defi-
nite place for a nationally priced line of band
instruments that is moderately priced, together
with the fact that the goods must deliver 100
per cent. Coupled with this big dealer dis-
tribution and co-operation has been the school
band movement that has been steadily increas-
ing, and Pan-American expects an even greater
school band increase in 1928.
Weymann Issues New
Banjo Line Catalog
Full Line Shown in Handsome Brochure Just
Issued by Philadelphia Musical Instrument
House
The new catalog of Weymann banjos, manu-
factured by H. A. Weymann & Son, Inc., Phil-
adelphia, Pa., made its appearance in the trade
at the very beginning of the new year. It has
an attractive cover of orange and blue and pre-
sents through half-tone illustration and printed
description the many models and distinctive
merits of the Weymann line. The center spread
is devoted to a graphic description of "Fourteen
Points of Weymann Superiority." Among the
models presented are the tenor style No. 85,
orchestra tenor banjo style A, styles 1, 2 and
3 and DeLuxe models 4 and 5, tenor banjo style
135-A, 140-A and 150-A, mandolin-banjo style
2S-A, 35-A, Weymann banjola style 30 and 60
and Weymann ukulele-banjo style 225.
The various distinctive features of the Wey-
mann banjo^ are also described, including the
Weymann magaphonic tone amplifying rim,
"four-to-one" pegs, patented tone resonator and
banjo bridge.
Nicomede Music Go.
Issues New Catalog
ALTOONA, PA., January 3.—The Nicomede Music
Co., Altoona's manufacturer and publisher, re-
ports that it is now issuing a new forty-page
catalog that will list only products of its own
make. In this collection will be found several
new items, including Gold Tip Orchestra brand
strings, its line of 106 different picks, a collec-
tion of banjo bridges for instruments, its new
sixteen models of professional violin bridges,
its new Tuxedo polishing cloths and other of
its own lines.
BRlTBCH
"The Quality Supreme"
Trade
Mark
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch Mfc Co.
MUSICAL INSTRUMENT
and SPECIALTY CASES
6O Broadway
Mfg. by
GEIB & SCHAEFER CO.
Est. 1899
1751-9 N. Centra] Park Ave.
Chicago, 111.
20
Brooklyfl.N.Y