Music Trade Review

Issue: 1927 Vol. 85 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
AUGUST 20, 1927
Music Carnival Marks Michigan Meet
(Continued from page 4)
Following the election Mr. Pulfrey told of
the elaborate plans being made in Ann Arbor
for a music festival and piano-playing contest,
the details of which have already appeared in
The Review.
Tuesday Night
When Detroit takes up the matter of hold-
ing an official music carnival in one of ts prin-
cipal streets it goes after the matter seriously,
with the result that Washington boulevard to-
night had the appearance of a three-ring circus.
The entire street, which is some 200 feet wide
and four blocks long, was shut off to general
traffic, even the street cars and busses being
re-routed for the evening. The pageant itself
took place on a boardwalk, built by the city
down the center of the thoroughfare and 1,500
feet in length, all flooded by many batteries of
powerful lights placed on the roofs and cornices
of neighboring buildings and furnished by the
Westinghouse Co. with current supplied with-
out charge by the Detroit Edison Co. The
entire thoroughfare was decorated by the flags
of all nations together with masses of bunting
and at the Grand Circus Park end was a stand
upon which the mayor of the city sat to place
on the heads of the Prince and Princess of
Music, John Lennie, Jr., ten years old and
Dolorosa Roulo, twelve years old, their re-
spective crowns and to present to the Prince
the sword, suitably engraved, with which he
officially opened the carnival. After the coro-
nation there followed in rapid order folk dances
of many countries, music by bands and drum
corps whose services were contributed by many
interests, a diving contest in a large tank
erected in the center of the street, a costume
parade with prizes for the best costumes and
finally some hours of dancing in the street to
the music of the D. S. R. band, the Ford band
and music by other organizations. The whole
affair was under the general direction of Roy
A. Maypole and a capable staff of assistants.
Over 100 local Boy Scouts gave a flag drill and
then helped to police the carnival area. It is
said that over 500,000 people from all sections
of the city attended the carnival, which was
widely advertised in the newspapers, on the
busses and cars and by the railroads over a
territory within 250 miles of the city. An ac-
curate count was impossible but the fact re-
mains that there was not breathing space
throughout the entire length of the boulevard
and the adjacent streets. To the casual ob-
server it seemed as though a million people
were gathered.
Wednesday Luncheon
The principal speaker at the Wednesday
luncheon was William J. Rutledge, Police Com-
missioner of Detroit, who talked on home in-
fluence and crime. The Commissioner, who
organized the very efficient Detroit Police Band,
told how his department was steadily decreas-
ing the percentage of crime in proportion to
population. He declared that bad home environ-
ment was responsible for the creation of many
young criminals and that music properly en-
couraged would serve to keep the young people
home and away from questionable outside re-
sorts. Music makes for culture, and crime and
culture don't mix well, he said.
Another speaker was Arthur Dondineau, as-
sistant superintendent of the- public schools of
Detroit, who explained the manner in which
school authorities had co-operated in supporting
the piano-playing contest. He stated that the
school policy was to assist any movement of the
sort where the trade itself was properly organ-
ized and where all its members were likely to
benefit.
He said that the number of music teachers in
the Detroit schools had increased steadily until
there were now over 300 of them, and that in-
struction in the playing of instruments 'Was
freely given where it was possible to teach in
groups of twenty or more.
Ray Priest, of the Detroit Times, which tied
up with the local contest last year and this, and
who handled the publicity on both occasions
with great ability, also spoke briefly and said
that his paper was well satisfied with the general
results even though the advertising support by
the piano dealers had not been any too gener-
ous.
Roy A. Maypole, director-general of the con-
test and carnival, explained in considerable de-
tail how they had been planned and conducted
and said that it was the policy in Detroit to
string out interest in the contest as long as pos-
sible through school elimination tests. He ex-
plained how the carnival was valuable for cen-
tering the attention of the entire city on music,
and emphasized the fact that it was through
ability to play the piano that the school cham-
pions won their prizes and were honored by the
great civic event.
George Cain, vice-president of the Miessner
Institute, Milwaukee, explained and demon-
strated the Miessner Melody Way Plan for
group piano instruction-, and Gordon Laughead,
sales manager of the Wurlitzer Grand Piano
Co., talked interestingly on "The Grand Piano,
Its Place And Trend."
The second night of the carnival on Wash-
ington Boulevard appeared to draw an even
larger crowd than was present on the first
night, with an official program that was very
similar to that of Tuesday. Following the car-
nival there was held the annual conclave of the
Michigan Chapter of Cheese Hounds at Oriole
Terrace, an affair that will long linger in the
memories of those who were privileged to be
present and take part in the festivities of the
carnival.
Gordon Joins Aeolian
Wholesale Promotion Staff
Well-known Pianist to Travel Demonstrating
the Duo-Art Reproducing Piano
Philip Gordon, widely known as one of the
most interesting of the younger American
pianists, has been added to the wholesale pro-
motion staff of the Aeolian Co., New York.
Mr. Gordon lias become known to the music
Philip Gordon
merchants of the country as a highly fluent
advocate of the reproducing piano, and has
for many years demonstrated its possibilities
for real musical enjoyment, as well as its effec-
tiveness from a teaching standpoint.
Before becoming identified with the piano
promotion field Mr. Gordon attained distinc-
tion on the concert stage. He was born in Cin-
cinnati, and his musical talent began to mani-
fest itself while he was still in his teens. After
studying in Cincinnati, Mr. Gordon came to
New York and was, for a time, a pupil of
Joseffy. Later he studied with Dohnanyi, the
great Hungarian pianist, in Berlin. When he
made his American debut several years ago
Philip Gordon amazed New York music lovers
by giving five recitals in the city within a few
months' time. This unique feat of playing five
difficult and comprehensive programs brought
him to the attention of the public as an artist
of vast resources.
Mr. Gordon has already recorded several
numbers for the Duo-Art, among them some of
his own arrangements, all of which will be
released shortly and used in his recitals.
Requests for Mr. Gordon's visits are already
coming in to the Aeolian Co. from its repre-
sentatives, but it has been stated that it will
require considerable time before he is able to
fulfill the engagements already before him.
The Columbia Phonograph Co. announces
the addition to its advertising staff of Robert
W. Morse, former copy writer for Time, and
contributor of musical articles to many papers.
The prisoner with "the ball and chain" upon his ankle has only a limited
sphere of activity. The piano dealer who cannot lift a piano on the back
of his Ford runabout and run it out to the prospect's home for demonstration
is likewise limited. The prisoner has got to serve his time, but the piano
dealer can get a Bowen loader.
Increase the power of your organization. Write for details today.
BOWEN PIANO LOADER CO.
Winston-Salem, N. C.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
St. Louis Plans Piano
Playing Contest in Fall
Project Now Before Local Board of Education
—Talking Machine Dealers Are Active
ST. LOUIS, MO., August 15.—With the warm
weather and its depressing influence on busi-
ness gradually drawing to a close, St. Louis
piano dealers and other trades are girding
themselves for an anticipated heavy Fall sea-
son this year.
Virtually all the dealers of the city are
enthusiastic over the outlook for Autumn.
Their optimism is predicated largely on the
tendency shown by business generally to re-
cover from the lull of the past few weeks, and
on the project to hold a piano-playing contest
in this city this year.
In anticipation of a revival in business this
Fall, the Kieselhorst Piano Co. here has in-
augurated a mid-Summer clearance sale, in an
effort to clean up its stocks of used and other
pianos. Similar steps have already been taken
or are contemplated by other houses in the
city, so as to be prepared for any great influx
of business.
Meanwhile renewed steps likely will be taken
during the next few days to wind up the de-
tails of the piano-playing contest which is
scheduled to be held this Fall. The project
recently was placed before the Board of Edu-
cation in an effort to obtain the co-operation
of the public schools of the city in staging the
contest, but so far no announcement has been
made as to what action has been taken on the
proposal.
Aside from these things, chief interest in St.
Louis is centered upon the campaign being
made by the talking machine trades here to
stimulate interest in these lines. Ted Lewis
end his Columbia record orchestra were the
principal attractions at the Missouri Theatre
here last week and nearly all the Columbia
dealers in the city joined in a co-operative
plan to stimulate the sale of his records. Full-
page newspaper advertisements were run by
AUGUST
20,1927
the dealers, featuring Lewis, and special win-
dow displays were resorted to in order to push
his products.
A similar plan was adopted by the Victor
Talking Machine dealers to further the sales
of records made by Waring's Pennsylvanians,
who were headliners at the Missouri the fol-
lowing week. Both companies said the plan
had proven effectual and that sales of records
made by these artists had grown perceptibly.
Canton Radio Show
CANTON, O., August 13.—Announcement is made
that plans have been completed for the annual
radio show to be sponsored by the Canton
Radio Dealers' Association. The dates are Sep-
tember 12, 13 and 14 and it will be held in the
city auditorium. H. B. Fisher, well known Can-
ton radio expert, has been named manager of
the show. He is already at work on plans for
the exhibition. Exhibits of nationally known
manufacturers are promised and a score or
more of Canton music dealers and radio stores
have applied for booth space. The program will
include many well-known broadcasting radio
stars who will appear in person.
Better Sales Reported
SUPREMACY
;
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nified by the award of the Gold Medal to Ameri-
can Perfected Piano Wire at the Paris Exposi-
tion in 1900.
Since that time Perfected Piano Wire has
maintained this supremacy undiminished. To-
day it is the wire used in every leading. American
piano—striking testimony to the superiority of
so fine a product.
Its ability to hold tonal qualities, its guaranty
against breakage, make Perfected Piano Wire
the choice of every discriminating manufacturer.
Consider what a small fraction of the cost of the
completed instrument is the cost of wire, and
you appreciate that the soundest economy is to
use only the best.
We welcome your inquiry for detailed infor-
mation.
Services of our Consulting Acoustic Engineer always
available—free.
American Steel & Wire
Company
Sales Offices:
Chicago, New York, Boston, Cleveland, Worcester, Philadelphia, Pittsburgh,
Buffalo, Detroit, Cincinnati, Baltimore, Wilkes-Barre, St. Louis, Kansas City,
St. Paul, Oklahoma City, Birmingham, Memphis, Dallas, Atlanta, Denver,
Salt Lake City
Export Representative: U. S. Steel Products Co., New York
Pacific Coast Representative: U. S. Steel Products Company, San Francisco,
Los Angeles, Portland, Seattle
STRASBURG, O., August 13.—After a slump for
some months in radio and talking machine sales,
increased volume of business with the wane of
Summer months is indicated in an interview
this week with John Garver, of the Garver
Bros. Co. store. Garver said that radio interest
waned with the rural residents for almost a year
and now that radio sets have passed the ex-
perimental stage farmers are buying them
in large numbers. They are buying the higher-
priced sets. The new model talking machines
are having their appeal on the farm. Excellent
crop conditions in this section are making
money easier and according to Garver there
will be plenty of radio and talking machine
business after this month.
Grimes Music Shop Grows
The Grimes Music Shop, with headquarters
in Logan, W. Va., has arranged to open a
branch store at Williamson, W. Va., a thriving
coal mining district, on or about August IS.
The new store will feature pianos, players, mu-
?ical merchandise and Victrolas, and will be
in charge of David A. Grimes and J. B. Good-
man. The business in Logan was organized
in 1922 by W. B. and S. E. Grimes, and has
proven very successful.
CHAFF
T A N D S FOR
E R V I C E
ATISFACTION
Established 1868
Pianos, Players, Reproducing Pianos
SCHAFF
Huntington, IncL
DEALERS' OPPORTUNITY
USED PIANOS
$3O up
1 / \ U U / \ 1 ^ V^-W.
NEW YORK
FOR SALE
300 USED UPRIGHT PIANOS, ALL MAKES.
$300.00 per dozen, up.
Any quantity shippti mnyurhtrt
SAMUEL ORR
390 Washington Street
Newark, N. J.

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