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The Music Trade Review
Milwaukee Dealers Report
Good Summer Sales
Kesselman-O'Driscoll Co. States Present Is
One of Most Successful Summers in Firm's
History
MILWAUKEE, August 1.—One of the most suc-
cessful Summers in the history of the company
is reported by Henry M. Steussy, vice-president
and general manager of the Kesselman-O'Dris-
coll Co.
"It is only necessary to glance at our sales
records to show that business has been excep-
tional," said Mr. Steussy. "Pianos have been
especially good and many Ampicos have been
sold. Of course it has taken a lot of saleS
effort and our staff of salesmen has been on
the job continually working with prospects.
That is the only way to get business at any
time—by going out after it. I predict great
strides in piano activity next Fall. The Melody
Way lessons have been and, in my opinion, will
continue to be, a great factor in promoting this
activity. Sales effort and well-planned pro-
motional campaigns are other factors which
have made and which will continue to make
for good piano business."
Business conditions in local music circles are
above the average at this time, in the opinion
of Edward Herzog, of Edmund Gram, Inc., who
says that sales of Steinway pianos have been
especially good.
"The type of customer we appeal to is not
fickle in her taste or in her choice of an instru-
ment," said Mr. Herzog, "and we therefore find
a good steady market for pianos. Our Sum-
mer sales records have shown up especially
well this year and we are quite satisfied."
Eric S. Hafsoos, of Flanner-Hafsoos Music
House, Inc., says that while there has been no
startling movements of pianos, business has
been keeping up unusually well "We have made
some good sales on Kurtzmann grands and
have also done quite well on Brinkerhoff up-
rights," said Mr. Hafsoos.
All these representative merchants were of
the opinion that there will be increased action
when school opens and when the Wisconsin
Association of Music Merchants launches its
second Melody Way campaign.
Announcement has been made here that Sid-
ney Neu, who has been associated with Julius
Andrae & Sons Co., as manager of the radio de-
partment, has been made vice-president and
general manager of the Great Lakes Radio
Corp., 157 Sixteenth street.
One of the Popular
"ART LINE"
ROLL CABINETS
Capacity 96 Rolls
Write for Catalog
The Art Novelty Co.
Goshen, Ind.
STYLE NO. 171
A new music shop has opened up in Mil-
waukee by Joseph G. Seidl, at 788 Third street.
Mr. Seidl is an authorized Wurlitzer dealer and
he will feature this line together with Victrola
and band instruments.
The Leithold Piano Co., of La Crosse, Wis.,
recently tried a stunt which, in the opinion of
the owners, has done much to make for good
will among its customers and prospective cus-
tomers. On the night of the Dempsey-Sharkey
right the company arranged with the local board
of directors of Riverside Park to have direct
reception over the radio from the park stadium.
Two loud speakers were used and people were
thus enabled to get the first news of the fight
by coming into the store.
Martin A. Sigler Dies
at Home in Harrisburg
Head of C. M. Sigler, Inc., Prominent Penn-
sylvania Music Dealers, Passes Away, After
Long Illness, in Sixty-eighth Year
HAKRISBURG, PA V July 30.—Martin A. Sigler,
senior member of the firm of C. M. Sigler, Inc.,
Steinway and Victor dealers of Harrisburg,
died at his home here on July 23 after an ill-
ness of about three years. He was sixty-si^
years of age and came to this city thirty-eight
years ago from Burkittsville, Md., conducting a
dry goods store. Later he founded the music
house, of which he was the head until his death.
He is survived by his widow, one son, Howard
Sigler, and two daughters, Mrs. J. Miller Kar-
per, of Reading, and Miss Mary E. Sigler, at
home. He was music director of the First
Church of God, of Harrisburg, for more than
thirty years and was an official of the church.
The funeral, which was largely attended, was
held this afternoon with interment in the Har-
risburg Cemetery. Many of the local music
dealers were at the funeral services, Mr. Sigler
being held in high esteem by the entire trade.
AUGUST 6, 1927
tary Merrill who has been ably seconded by a.
group of the more enterprising members. Since
the last dinner at the Hotel Statler nineteen
new members have been added to the roll.
These are L. C Wagner, of Chickering & Sons;
Carl G. Erickson and Richard Montague, both
also of the Chickering house; Walter F. Lord,
of Lord & Co., Inc., of Lawrence; George R.
Whittier, of the Mason & Hamlin Co.; James
T. Gardner, of Gardner & McCauley, Inc., of
Newport, Vt.; A. L. Jewett, of the Starr Piano
Co.; John J. Kelley, of Lynn; William S. Parks,
manager of the Columbia Graphophone Co.;
James A. Frye, of the Victor Co. staff; Thomas
W. Lothrop, of the J. E. Lothrop Piano Co.,
of Dover, N. H.; H. W. Gardner, of Dodge &
Gardner, of Littleton, N. H.; Albert A. Bisson,
of the Charles F. Wing Co., of New Bedford;
Edward W. Peterson, of St. Johnsbury, Vt.;
Alfred Gardner, of Bailey's Music Store,
Plymouth, N. H.; I. F. Morin, of North Tiver-
ton, R. I.; C. J. Murphy, of Biddeford, Me.;
Arthur E. Gibbs, president of the Gibbs Piano
Co., of Springfield, and Herman Pruefer, of
the Pruefer Piano Co., of Providence, R. I.
A New Ellington Upright
The Baldwin Piano Co., Cincinnati, has just
placed on the market a new and attractive
model of Ellington upright to be known as
model 330. The instrument is finished in Eng-
lish Colonial period design, supplied in walnut
only, and is four feet one inch high. The use
of choice veneers and the new art finish add to
the general attractiveness of the case work.
tells you each month why the
New England Association
Shows Membership Growth
Close to a Score of New Members Added to
Roster of Association Since the Last Meeting
and Dinner
July 30.—The future of the New
England Music Trade Association looks promis-
ing and the encouraging spurt taken in mem-
bership is due to the persistent work of Secre-
BOSTON, MASS.,
DEALERS' OPPORTUNITY
USED PIANOS
$30 u p
401 West 28th St..
TAGGATZ CO. NEW YORK
FOR SALE
300 USED UPRIGHT PIANOS, ALL MAKES.
$300.00 per dozen, up.
PIANO
IS
(t
Built Like a Violin"
Clip and Mail This
for Further Particulars
SCHUMANN PIANO CO., Rockford, 111.
CHAFF
T A N D S FOR
E R V I C E
ATISFACTION
Established 1868
Pianos, Players, Reproducing Pianos
Any quantity shipptd mnywhert
SCHAFF BROS. CO.
SAMUEL ORR
Huntington, Ind.
390 Washington Street
Newark, N. J.