Music Trade Review

Issue: 1927 Vol. 85 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
flUJIC TIRADE
VOL. 85. No. 6 Published Weekly.
Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y., Aug. 6 , 1 9 2 7
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The Steinway Ideal
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HE f o u n d e r of the
House of Steinway
set an i d e a l in
piano-forte quality and per-
formance that has been ob-
served faithfully by those mem-
bers of the Steinway family
who have followed and who
now supervise personally the
production of every Steinway
instrument. This strict adher-
ence to first principles is re-
sponsible for the adoption of
the Steinway as the medium of
expression by the greatest mas-
ters of the past and present and
for its establishment as the In-
strument of the Immortals.
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THE INSTRUMENT OF THE IMMORTALS
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y. t under the act of Congress of March 3, 1879.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Will ft/w/m be Good
o/have just heard an extremely
optimistic report concerning our
national prosperity and prospects
for good business this Fall.
A New York banker says that on
June 30th, accumulated deposits
in the savings banks of the coun-
try totalled over 21 billion dollars.
And even more startling is the
statement that the interest, for a
single year, on the money de-
posited, is sufficient to buy over
three times the number of pianos
sold each year.
Just think of that! Just the inter-
est—not touching a dollar of the
principal (21 billion dollars) or
the 66 billions of dollars which
will go into the pocketbooks of
the wage earners of the country
this year.
And more encouraging still, business,
which during the first six months of the
year was in many lines admittedly "off"
is now showing a sharp recovery. In our
opinion prospects for a brisk piano bus-
iness this Fall are excellent.
Good business this Fall will bring the inevitable shortage of pianos—
with the companion worries and grief. While the Standard does not
advise you to order extravagantly, we do urge you to protect your
own interests by placing your orders now for your early Fall and
holiday requirements. By doing so, you will be assured of having
the pianos you need—when you need them.
And when ordering Playerpianos don't forget to specify the good
old favorite, nationally-advertised, easy-selling Standard Player
Action.
STANDARD PNEUMATIC ACTION CO.
W. A. MENNIE, PRESIDENT
638 West 52nd Street
New York City

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