Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Piano Needed to Revive
American Home Life
George W. Allen, of Milton Piano Co., Repro-
duces an Interesting Letter Sent Him Re-
cently by Coleman Cox Who Makes Plea for
the Home
George W. Allen, president of the Milton
Piano Co., and a firm believer in the need for
an aggressive campaign to re-establish the piano
in its proper place in the American home, has
sent to Milton dealers and others throughout
the country a copy of a letter received by him
recently from Coleman Cox of San Francisco,
in which the writer comments frankly the pres-
ent status of American home life with the father
spending all his odd moments at golf, mother
attending the picture shows in the afternoon
and with bridge or the club in the evening.
This leaves the children to do about as they
please and as a result, said Mr. Cox, "girls come
up faster—and come in later." These are days
when the young men are doing things, as never
before. If you could go with me to San Quen-
tin Penitentiary I could show you the price that
over 3,000 of them are paying for what they
have been doing.
"What we need in this country is more home
life. More pianos in the home, with the chil-
dren gathered around them playing and singing,
with proud mothers and fathers as appreciative
listeners. And, I wish you luck in placing a
piano in every home. No man could do more
for his country." Mr. Cox also expresses his be-
lief that the placing of pianos in schools is the
most direct thing for accomplishing the desired
results. It is a letter well worth reading.
Fourth Radio World's Fair
The fourth annual Radio World's Fair will
be held at Madison Square Garden, New York,
on September 19 to 24, and it is stated that
practically every inch of space in the Garden
will be taken up with displays of new radio
products.
G. Clayton Irwin, Jr., is general
manager of the show and in charge of all ar-
rangements.
Schmalzigan Resigns as
Lauter Wholesale Manager
A. E. Schmal/igan has resigned as wholesale
manager of the Lauter Co., Newark, N. J., after
successful association with that concern for
many years. He has not announced his future
plans but at the present time is taking a much-
needed rest at his home, 15 Yale street, Maple-
wood, N. J. Mr. Schmalz'.gan has spent prac-
tically all his life in the piano business and
previous to joining the Lauter Co. was for some
time eastern wholesale manager for the George
C. Bent Co., following several years in the em-
ploy of the Weaver Piano Co.
Stockholders Take Action
PHILADFXPHIA, PA., July 23.—A number of stock-
holders of the Music Master Corp., also certain
brokers and security dealers who purchased
stocks of the Music Master Corp., have ap-
pointed a committee of stockholders composed
of David S. Ludlum, chairman; Conrad N.
Lauer and C. Albert Kuehnle, of Kuehnle, Inc.,
to take action as may be necessary to re-
cover the amount paid for the stock purchased.
This applies to wherever the purchase was made
on the faith of the offering of the 150,000 shares
in 1925.
The Story & Clark Piano Store, on Wash-
ington Boulevard, Detroit, has been leased to
L. F. Ellison, who will continue the business
with the Story & Clark line. Mr. Ellison has
built up a new organization and is using a large
amount of newspaper advertising in developing
the business.
New UDELL
Cabinet
for player rolls
No. 1661
Splendid for any music room. Special
art design, distinctive, beautifully matched
veneers, mouldings and overlays of real
attractiveness. Intensely practical; space
for 110 rolls; also commodious drawer.
Finished in antique
walnut—high-lighted.
Height, 59 J /2 in.; width, S2y 2 in.;
depth, 17 in.
Also—Player Roll Cabinets
Record Cabinets
Radio Cabinets and Tables
No. 1661
A complete range in finish, size,
price. A wonderful new line of
enamels, hand-painted. Write today
for your copy of our complete Cata-
log No. 83—and dealer's discounts.
If interested in Radio, also ask for
special catalog No. 85—just issued.
UDELL Cabinets are on permanent display at the New York Furniture
Exchange (Space 706)—206 Lexington Avenue; and at the American
Furniture Mart, Chicago (Spaces 1029-30-31)
THE UDELL WORKS, Inc.
Twenty-eighth Street at Barnes Avenue
Indianapolis, Ind.
JULY 30, 1927
Resolutions Adopted by
the Western Association
Full Text of Resolutions on Piano Instruction
in High Schools and National Pricing of
Pianos as Adopted in San Francisco
SAN FRANCISCO, CAI... July 22.—The following
interesting and at the same time highly impor-
tant resolution urging the introduction of
piano-playing instruction as a regular part of
the curriculum of the high schools of the coun-
try was adopted unanimously at the recent
annual convention of .the Western Music
Trades Association, held in this city:
"Whereas, the demands upon the time of
high school students so far occupy the available
time for study each day; and,
"Whereas, many students and parents are
desirous of having the art of piano playing
taught as an accomplishment and an essential
lo culture in its real sense; and,
"Whereas, at present neither time nor credit
tor graduation is allowed in elementary schools
/or the study of music; and,
"Whereas, self-expression is encouraged in
a most advantageous way by the study of
music, and because the accomplishment of per-
forming or fully appreciating the various forms
of musical literature is universally considered
an essential influence to true culture and re-
finement of character, being one of the few
subjects taught that is made use of through
life to the pleasure and advantage of students
and their friends long after other academic
subjects have been forgotten; now, therefore,
be it
"Resolved, that it is the sense of this con-
vention that all proper methods be employed
to urge high schools to place the study of
music on their curricula as a regular part
thereof and give credit for progress in such
study to apply on the necessary units for
graduation; and be it
"Further Resolved, that all universities in
the area represented by the Western Music
Trades Association be urged by all practical
and proper means to accept from accredited
elementary schools in such universities the
credits given children in the elementary schools
for the prescribed music studies."
Another resolution that was also passed
unanimously and which aroused considerable
comment was that urging that piano manufac-
turers place a national retail price on their
product, the resolution reading:
"It is the consensus of opinion at this con-
vention that all of the manufacturers of pianos
in this country be urged to place a national
retail price on their products and do everything
possible to maintain the prices thus placed by
advertising and other means, to the end that
the purchasing public will recognize that there
is a price standard on pianos. This will follow
along the lines pursued by the phonograph
manufacturers, automobile manufacturers and
other manufacturers of standard merchandise
in America and will lead to the ultimate cleans-
ing of a condition in the piano retail trade
to-day which the Western Music Trades Asso-
ciation would like to see on a higher plane."
Strand Music Shop in
Philadelphia Expands
The Strand Music Shop, 1114 West Girard
avenue, Philadelphia, has taken over the adjoin-
ing building at 1116 West Girard avenue and
alterations are now under way that will make
the additional space available for the music
company's business.
The new building will
make possible the doubling of the floor space
and the sales staff will be materially enlarged
as a part of the expansion program. The com-
pany handles pianos, Victrolas and records, and
several prominent makes of radios. It is owned
and operated by the Polis Bros.