Music Trade Review

Issue: 1927 Vol. 85 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 23, 1927
Hermann Irion, President of Chamber,
Appoints Standing Committee Members
Herbert Simpson Heads Finance Committee, M. P. Campbell, Music Advancement,
Fred P. Bassett, Credit, and Richard W. Lawrence, Legislative
D R E S I D E N T HERMANN IRION, of the Jerome F. Murphy, M. Steinert & Sons, Bos-
Music Industries Chamber of Commerce, has ton, Mass.
Sigmund Spaeth, American Piano Co., New
appointed the various standing committees of
the Chamber for the coming year, as follows: York.
Finance Committee
Shirley Walker, Sherman, Clay & Co., San
Herbert Simpson, Chairman, Kohler & Camp- Francisco, Cal.
bell, Inc., New York.
Robert N. Watkin, Will A. Watkin Co.,
Max J. deRochemont, Laffargue Co., New Dallas, Tex.
Parham Werlein, Philip Werlin, Ltd., New
York.
Orleans, La.
Richard W. Lawrence, Bankers' Commercial
Edward H. Uhl, Southern California Music
Security Co., New York.
Charles Jacob, Jacob Bros. Co., New York. Co., Los Angeles, Cal.
H. H. Fleer, Lyon & Healy, Inc., Chicago,
C. D. Greenleaf, C. G. Conn, Ltd., Elkhart,
111.
Ind.
R. H. Roberts, Lyon & Healy, Inc., Chi-
C. J. Roberts, Chas. M. Stieff, Inc., Balti-
cago, 111.
more, Md.
Credit Committee
A. Z. Moore, Kirk-Johnson & Co., Lancas-
ter, Pa.
Fred P. Bassett, chairman, M. Schulz Co.,
William J. Haussler, C. Bruno & Son, Inc., Chicago, 111.
New York.
James T. Bristol, James T. Bristol Co.,
William C. Hess, Hammacher, Schlemmer & Chicago, 111.
Co., New York City.
Fred A. Holtz, Martin Band Instrument Co.,
W. E. Guylee, Cable Company, Chicago, 111
Elkhart, Ind.
:
Mus c Advancement Committee
W. C. Hepperla, Premier Grand Piano Corp.,
Mark P. Campbell, chairman, Brambach New York.
Piano Co., New York.
W. W. Kerr, Cable Company, Chicago, 111.
C. C. Birchard, C. C. Birchard Co., Boston,
C. J. Mulvey, Story & Clark Piano Co., Chi-
Mass.
cago, 111.
Walter W. Clark, Victor Talking Machine
L. W. Peterson, Gulbransen Co., Chicago, 111.
Co., Camden, N. J.
R. P. Alexander, Chicago Talking Machine
M. V. DeForeest, W. C. DeForeest & Son, Co., Chicago, 111.
Sharon, Pa.
Legislative Committee
Franklin Dunham, Aeolian Co., New York.
Richard W. Lawrence, chairman, Bankers'
A. L. Walsh, Thomas A. Edison, Inc.,
Commercial Security Co., New York.
Orange, N. J.
Carl H. Droop, E. F. Droop & Sons Co.,
C. D. Greenleaf, C. G. Conn, Ltd., Elkhart,
Washington, D. C.
Ind.
Walter M. Gotsch, Walter M. Gotsch Co.,
P. O. Griffith, Griffith Piano Co., Newark,
Chicago, 111.
N. J.
William J. Haussler, C. Bruno & Son, Inc., William J. Haussler, C. Bruno & Son, Inc.,
New York.
New York.
Farny R. Wurlitzer, Rudolph Wurlitzer Co.,
H. E. Lawrence, Standard Pneumatic Action
North Tonawanda, N. Y.
Co., New York.
Henry C. Cox, Columbia Phonograph Co.,
H. Paul Mehlin, Paul G. Mehlin & Sons,
New York.
West New York, N. J.
Otto Miessner, Miessner Piano Co., Mil- C. C. Baxter, Victor Talking Machine Co.,
Camden, N. J.
waukee, Wis.
great "Detroit Music Carnival," sponsored by
the city government and leading organizations
and which will take place in the downtown
area of Washington Boulevard and Grand Cir-
Those Who Attend Michigan Convention Will cus Park for two evenings. Four large band
See What Can Be Done by City in Giving stands and four stages connected by a 2,000-
foot boardwalk, together with a throne and a
Recognition to Music
reviewing stand, will be erected by the city
DETROIT, MICH., July 18.—The plans for the authorities and the elaborate lighting arrange-
third annual convention of the Michigan Music ments will be taken care of by city engineers.
Merchants' Association, to be held at the Book- It is expected that close to a quarter of a
Cadillac Hotel here on August IS to 18, inclu- million people will turn out each night to honor
the 430 children who have been selected as
sive, are being developed rapidly, particularly
as they have to do with the finals of the second school champions in the piano-playing contest
annual Greater Detroit Piano-Playing Contest, and who will take a prominent part in the fes-
tival.
which will be made an official city event.
The newspapers are giving much publicity
A feature of the contest finals will be a
Great Music Carnival
for Detroit Convention
ESTABLISHED 1862
to the contest and it is believed that music
tradesmen from many sections of the country,
including officers of the National Associations,
will attend the convention and the contest
finals.
Q R S Co. Reports
Earnings of $376,130
This I s Equivalent to $4.76 a Share on the 75,000
Shares of No Par Value Outstanding Stock
Officials of the Q R S Music Co., Chicago,
are particularly optimistic with respect to the
earning prospects of the company, which are
brighter than they have been at any time with-
in the last two years. Current bookings are
sufficiently large to keep most departments of
the business operating at capacity until Janu-
ary 1, 1928. The company's radio tube business
is expected to provide a considerable portion
of the current year's earnings, this division
being reported in especially good shape, with
bookings at the best level since the line was
introduced about two years ago. Net earnings
for the year ended June 30, last, were slightly
less than the figures reported for the year
ending June 30, 1926, which, after all charges,
were $376,130, the equivalent of $4.76 a share
on 75,000 shares of no par stock.
Ampico Proves Value in
Princeton Music Department
Prof. Alexander Russell, Director of Music of
Princeton University, Pays High Tribute to
Qualities of That Reproducing Piano
Prof. Alexander Russell, director of Music
at Princeton University, who some time ago
installed an Ampico for the use of the music
department, uses the Ampico in all his lectures
on music appreciation, and the popularity of
the courses is evidenced by the regular and
large attendance. In writing of the value of
the Ampico for such work, Prof. Russell said:
"We wish to tell you of the great usefulness
of the Ampico in the Department of Music at
Princeton, where we use the instrument for
our series of lectures on the History and Ap-
preciation of Music. This series has been
unusually successful this year and the Ampico
proves an invaluable help. With the splendid
additions you are making to your library of
recordings, we are more and more able to
extend the use of the instrument to cover the
pre-classic and ultra-modern periods. You
have our best wishes for continued success in
this educational work."
New Frederick Branch
The W. F. Frederick Piano Co., with head-
quarters in Pittsburgh and a number of
branches in western Pennsylvania, has opened
an attractive new store at 21 East Eighth
street, Erie, Pa., where a line of pianos and
musical merchandise has been installed.
Consult the Universal Want Directory of
The Review.
L^UTEH
NEWARK N. J-
ONE OF AMERICA'S FINE PIANOS
GRANDS
UPRIGHTS
THE LAUTER-HUMANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Man's Place in Music, as Analyzed by
A. G. Gulbransen, of the Gulbransen Co.
President of Chicago Piano Firm Tells of the Change That Is Taking Place Towards
Music in the Masculine Mind of the Country Today
A GROUP of men get together at a business
•^^ or social function—at a Kiwanis, Rotary
or other similar gathering. There is a singer
in the room, but a piano accompaniment is
required. Time after time I have seen cases
of this sort, where even with sixty or seventy
men present not one is able to step up and
play a piano accompaniment. This is a sad
reflection on our business—this failure to con-
A. G. Gulbransen
vince the people of the country that ability to
play the piano is an asset.
Fortunately a number of factors are at work
now which should result in bringing about a
change in this condition.
One of these is the splendid orchestras that
have been built up and which may be heard
in the leading motion picture theatre houses
in the country. Here large aggregations of
men play musical instruments of all sorts. The
information has gotten out that these men are
well paid. Great reputations have been earned
by the individual members of such organiza-
tions.
These orchestras have caused the youth of
the nation to realize that the playing of a
musical instrument represents a real asset. If
they ever possessed the idea that there is
something effeminate about a man playing a
musical instrument, that idea has been largely
wiped out through admiration of the fine work
that the men have shown themselves capable
of doing in public performance.
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In most orchestras the piano is the founda-
tion, the basic instrument. In many cases the
outstanding solo numbers of the orchestra are
played on the piano. A well-sung ballad with
simple accompaniment played on the piano
probably gets closer to the hearts of the audi-
ences than other numbers and furnishes a
contrast to the blare of other instruments.
1 feel that the many bands and choral so-
cieties are doing their share also in changing
the attitude towards man's place in music.
Many boys' bands, for example, are graduating
thousands of boy musicians from their ranks
every year.
Another factor is the piano-playing tourna-
ments. In the Chicago tournament 25 per cent
of the entrants were boys. The biggest prize
winner of all, the pianist who carried away the
$1,500 cash prize in addition to the other awards,
was a boy.
At every piano-playing preliminary it was
commented upon that the boys seemed to take
hold of the piano in masterly fashion. They
seemed to have such complete control. The
greater force with which they strike the keys
is an undoubted asset where the composition
calls for heavy playing. So the boys came
out with flying colors, in spite of the fact that
there is unquestionably a greater personal at-
traction in a young girl at the piano keyboard.
Another factor that is changing public opin-
ion is the simpler systems of learning to play
the piano. It is not necessary for a boy or
girl to give as much time to the study of the
piano as formerly. There are short cuts, which
have shown their value in inciting the interest
of children and in combing out those who have
no talent or desire to play the piano from those
who have.
Music, to a greater extent than any other
art to-day, offers an opportunity for earning
a very comfortabe living. Tens of thousands
of people are making good money through it.
Music has taken its rightful place as a means
of livelihood.
Thousands are learning to play the pipe
organ, and yet how many would turn to that
instrument without first being able to play the
piano? The piano is truly the basic instru-
ment. One may learn to play it and go no
further, but if one wishes to go on to any
other instrument, a knowedge of piano playing
is almost vital and will enable much faster
progress to be made in mastering the particular
instrument that is being studied.
Improving DeForest Store
SHARON, I'A., July 18.—Work has been com-
menced on the installation of a handsome new
front at the DeForest Pioneer Music House,
West State street. The present display win-
dows will be enlarged by a further extension
of fifteen feet. In the center of the entrance
a large floating showcase will be installed, at
liiiHlii
JULY 23, 1927
the rear of which the stairway will lead to the
mezzanine. When exterior alterations have
been completed improvements will be made to
the interior of the store and several of the
departments will be allotted additional floor
space.
Leo Landau Organizes
Company in Hazleton, Pa.
HAZLKTON, I'A., July 19.—Leo Landau, formerly
identified with the Landau Music Store, this
city, has severed his connections with this
business and has formed a new company to
be called Landau Bros. The concern will oc-
cupy the new three-story and basement build-
ing being erected at 17 West Broad street in
the near future and will handle musical instru-
ments, radio, as well as jewelry and furniture.
To Enlarge Music Section
AKRON, O., July 18.—Expansion of the music
departments of the Akron Drygoods Co., large
Akron department store, is planned with the
acquisition of the store by J. H. Vineberg,
secretary-treasurer and general manager of the
store for several years. Mr. Vineberg, with
several associates, took over the store this
week and already has received incorporation
papers. Mr. Vineberg will retain his former
positions.
Akron Store to Move
AKRON, O., July 18.—Rudick's, South Main
street, one of the best-known Akron music
stores, will move to a new location after this
week. In the new store, which will afford
considerable more floor space, the concern
plans to enlarge its musical goods departments.
Bergh Back From Europe
Arthur Bergh, of the recording studios of Co-
lumbia Phonograph Company, and his family
recently returned from a vacation in Europe.
Mr. Bergh spent most of his time in Italy, visit-
ing Naples, Rome, Florence and the Italian
Lakes. He also spent a short time in Paris.
Death of F. E. Gapewell
Frank E. Capewell, who
conducting a chain of music
throughout New England,
Litchfield, Conn., at the age
made his fortune
and jewelry stores
died recently in
of sixty-six years.
Opens New Store
Charles Brawn, who has been a piano mer-
chant in Gardiner, Me., for several years, has
opened a new store in the Goodspeed Block,
that city.
Cook Opens Store
Louis E. Cook has opened a new music
store at 451 San Benito street, Hollister, Cal.,
handling pianos, phonographs, sheet music and
radio.
(America: to«day
ownedandcon\

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