Music Trade Review

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The Music Trade Review
JULY 23, 1927
at New York University, Fordham, Columbia,
Hunter College and Rutgers University.
About a dozen prominent publishers of school
music have participated in the exposition, each
McCrory Display of "Just an Ivy Covered setting up a display of his principal catalogs
Shack," in Philadelphia, Attracts Wide Atten- and editions on separate tables on the second
tion
floor of the Aeolian Building. The tables were
grouped in a semi-circle in the "fountain"
A highly effective window display exploiting room, directly in front of the Little Salon,
the number "Just an Ivy Covered Shack," one where lectures on musical appreciation, class
of the Witmark Black and White Series, was instruction and kindred subjects were given
used recently by the large McCrory store in each evening from 7.30 to 8 o'clock. The expo-
Philadelphia. The window was arranged jointly sition hours were from 5 to 8 o'clock from
25
Witmark Ballad Is
Being Widely Featured
With Any 'FEIST Son?"
Salute The New HH
SA-LU-TA
Gus Kahns Clever Lyric
and Walter Donaldson's
unique Italian % Fox Trot
Melody made this a
^speedyand spontaneous
Wide-Awake
TROT SONG
SING ME A
BABY SONG
JK:
hj GUS KAHNaifid 'Alluring
WALTER^
i Waltz?
•*. DONALDSON- * Melody
HONOLULU
MOON"
hy
FRED LAWRENCE
Featuring Witmark's "Just an Ivy Covered Shack"
by Mr. Switzer, manager of the store, and Mrs.
Irene Setzler, who is in charge of the music de-
partment. The attractive array of sheet music
with phonograph discs served to arrest the at-
tention of hundreds of persons passing the
store.
This number gives indication of becoming one
of the most popular ballads in the Witmark
Black and White Series and has been listed by
the phonograph companies with a strong im-
mediate demand. Over the radio "Just an Ivy
Covered Shack" is winning favor and requests
are coming in nightly for it. A short time ago
the song was sung by the Silver Masked Tenor,
one of the regular features of the hour pre-
sented by the Goodrich Silvertown Orchestra,
under the direction of Joseph Knecht. The
singer had to repeat the number in the course
of the evening due to the many requests for it
received by the station.
Music Exposition Held
at Aeolian Hall
Monday to Friday evening inclusively and a
large number of those interested in educational
music attended showing the real need for such
an event.
Among the publishers taking part in the event
were: Oliver Ditson Co.; Chas. H. Ditson Co.;
Carl Fischer, Inc.; J. Fischer & Bro.; Harold
Flammer, Inc.; Sam Fox Publishing Co.;
Hinds, Hayden & Eldridge; G. Schirmer, Inc.;
A. P. Schmidt; Schroeder & Gunther; M. Wit-
mark & Sons and others.
7
SAM
THE O L D
ACCORDION MAN
A
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
DIFF'RENT
DONALDSON /
NOVELTY/
Idle, Indolent.
Indigo Foz Trot Song
*LAZY .
WEATHER
SONGS
HAT HIT THE MARK!
Jb'TVent and
eter De Rose
Mix the Lot—What Have You Got—
Many Publishers Show School Music Material
at Aeolian Hall During Current Week
The second annual exposition of school music
materials, conducted under the auspices of the
educational department of the Aeolian Co., New
York, was held during the past week in the
new Aeolian Building, 689 Fifth avenue. This
event, inaugurated last year at the old Aeolian
Hall, West Forty-second street, is arranged by
the Aeolian Co. to assist the music supervisors
taking Summer courses in local universities in
becoming familiar with the catalogs and spe-
cial editions of the leading publishers of
school music.
Officials of the educational department of the
Aeolian Co. estimate that several thousand
music teachers and other instructors, who are
interested in school music, have attended the
exposition both years and have benefited ex-
tensively by so doing. Visiting teachers and
supervisors have included those taking courses
Magnolia!
It All Depends on You
So Blue
South Wind
I'm in Love Again
Does She Love Me? Positively-
Absolutely!
One O'Clock Baby
Oh, Doris! Where Do You Live?
Baby Feet Go Pitter Patter
One Little Girl Who Loves Me—
(One Little Girl Who Don't)
BIG SELLERS IN FOLIOS
Saxopholio
Tenor Banjo Folio
(Each containing fifteen great songs)
:
GOT
If
And itJs got everything a Foxtrot
Novelty should have/
PC 5YIVA.8HOWN»» HENDERSON BUILDING
'Publishers
SEVENTH AVENUE NEW YOUR
;
» hy Benny Davis, Earry Akst
v and L Wolfe Gilbert" v
LEO. FEIST, Inc,
FEIST
BLDG
231-235 W. 4O^ h ST.,
NEW
* r 7nusic
,
YORIL.N.Y: