Music Trade Review

Issue: 1927 Vol. 85 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 16, 1927
The Music Trade Review
Baltimore Piano Contest Postponed
Until the First Week in September
Decision Arrived at After Conference With Advisory Committee Composed of City and
School Officials—No Changes in Methods of Holding Event
B A L T I M O R E , July 12.—Due largely to the
interest aroused by the piano-playing con-
test being sponsored by the Baltimore Music
Trades Association, business during June held
up remarkably well, considering June is usually
the beginning of the dull season in the piano
business, as well as the fact that demand in all
lines has been "spotty."
Due to the advent of hot weather, the piano-
playing contest which was scheduled to start
this month has been postponed until the first
week in September. The decision of the com-
mittee to postpone the contest was made last
week following a conference with the advisory
committee, composed of city and school officials,
and it was felt that better results would be ob-
tained as many children eligible for the contest
are now out of
the city on vacation. No
change, however, has been made in the method
of holding the contest. First there will be
neighborhood elimination tests; the winners of
these try-outs will then meet to decide the best
pianists in their particular districts, and the dis-
trict winners will then meet to decide the
champions. Three champions will be picked,
one from the senior high school, one from the
intermediate grades, and the other from the ele-
mentary classes. Three pianos valued at $400,
$800 and $1,500 will be presented to the cham-
pions, while other prizes of rings, pins and cer-
tificates of merit will be presented to all who
participate in the contest.
Announcement has been made by Dr. David
E. Weglein, superintendent of public instruc-
tion, that a course in appreciation, based on mu-
sic, literature and art, will be offered next fall for
the principals, supervisors and grade teachers.
Gordon E. Bailey, well known in music educa-
tion circles, will conduct the course. Classes
will meet once a week, beginning the first week
in October.
The various procedures will suggest how the
three subjects may be paralleled and in many
cases unified with other school activities. Dem-
onstration lessons with groups of children will
be a feature of the course.
Abraham Aquall, trading as the Quail Musi-
cal Merchandise Co., 219 West Baltimore street,
has been adjudicated a bankrupt in United
States District Court, and Eugene G. West was
appointed receiver to take charge of his assets,
under bond of $2,000. The petition was filed
by the Waverly Musical Products Co., Inc.,
Standard Musical String Manufacturing Corp.
and L. A. Elkington, alleged creditors of the
defendant, in sums aggregating $798.13, who
claimed the defendant was insolvent. The case
was referred to Willis E. Myers, referee. Grif-
fin & Beatty were the attorneys for the petition-
ing creditors.
James Robinson Reed, son of J. S. Reed, head
of the Reed Piano Co., surprised his many
friends in the trade last week by marrying Miss
Charlotte Rodda, a student at the Peabody Con-
servatory of Music. The couple were married at
Towson, Baltimore county, and after obtaining
the parental blessing left on a honeymoon in
the North.
Aeolian Employes Hold
Outing at Indian Point
Metropolitan Retail Store Wins Baseball Game
Defeating Team From the Factory
The annual outing of the employes' associa-
tion of the Aeolian Co., New York, was held on
Saturday, July 9, at Indian Point, N. Y. About
200 persons made the trip to the picnic resort
on the Hudson River Day Line steamer "De
Witt Clinton" and a few others motored to the
Point. In view of the perfect weather, the
outing proved to be one of the most enjoyable
ones ever held, and made possible a long and
interesting schedule of sporting events.
The baseball game between teams represent-
ing the metropolitan retail store and the
Aeolian factories was won by the former with
a score of 15 to 6. The game was remarkable
in that the factory team was leading in the
fourth inning by a score of 4 to 1, and was un-
able to tally more than two runs throughout
the rest of the contest. Charles Laurino, retail
manager of Aeolian Hall, Fifth avenue and
Fifty-fourth street, who was the umpire, man-
aged to retain his popularity with both teams
after the game.
Track events were directed by Robert Mc-
Carthy, manager of the Brooklyn store, who
was assisted by Moe Stein, manager of the
Fordham branch and G. VonFelton, of the
Aeolian accounting department in the main
offices. Charles Angelino, of the Weber fac-
tory, won the 100-yard dash for men and James
Weiss, of the Fifth avenue store, was winner
in the 50-yard dash for juniors. Among the
events was a tug-of-war, which was won by
Mr. Fogarty's team of the trucking department.
E. M. Wheatley, president of the Aeolian Em-
ployes' Association, engineered the details of
the picnic, which will long be remembered by
those in attendance.
So. California Association
Hears Convention Report
Happenings at National Meetings in Chicago
Described at June Session of Body in Los
Angeles—Salesmanship Course Included
Los ANGELES, CAL., July 8.—The June meeting
of the Music Trades Association of Southern
California, which had been held over until the
last Wednesday of the month, was an unusually
interesting one and very well attended. It was
held, for the first time, at the Masonic Club,
which is downtown and handy for members. In
addition to the members of the music trades, a
number of prominent radio jobbers and mem-
bers of their staffs were present in order to
listen to a promised report on the Chicago
Radio Manufacturers Association Convention
E. R. Jacobson, president of the Straube
Piano Co. and past-president of the Music In-
dustries Chamber of Commerce, was a specially
invited guest, as were A. B. C. Scull, Pacific
Coast Sales Manager of the Radio Corporation
of America, and B. C. McDonald, Southern
California manager, Mr. Jacobson gave an in-
tensely interesting address on the activities of
the Chamber and touched lightly on some of
the subjects taken up at the National Associa-
tion of Music Merchants Convention in Chi-
cago. He was followed by J. W. Boothe, gen-
eral manager of the music department of
Barker Bros., who reviewed the two conven-
tions—music and radio—declaring that the at-
tendance of but twelve hundred music men to
their convention as compared with the fourteen
thousand radio delegates was somewhat sig-
nificant. H. E. Sherman, Jr., vice-president of
the Leo J. Meyberg Co., gave a very compre-
hensive report of the Chicago radio convention.
W E N R broadcasting station has selected a
Wurlitzer unit organ for their new Straus Bldg.
studio. This instrument, which was built by
the Rudolph Wurlitzer Co. especially for
broadcasting purposes, is now being installed
there.
MHOS
by a Real Sales "Plan!
T^EALERS! The two newest Packard models, the Louis XVI
"*~^ Art Grand and Upright Pianos, have been business getters
from the start With bench to match, the richly conceived
Grand is priced but little higher than the regular 5 ft. style.
Beautiful design, graceful lines, richly figured wood, splendid
tone, ample volume, small size, Packard Quality—everything
the Public is demanding, plus medium price. The upright is
equally beautiful in the same true period design. Also with
bench to match and rightly priced. And behind them the new
Packard Sales Plan that makes sales certain.
Write for details now\
tfhdatd
The Packard Piano Co.
3330 Packard Avenue
Fort Wayne, Indiana
New!
Packard Stylo B Louis XVI Upright-
Made in Mahogany, lacquered. Bench
to match.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 16, 1927
The Music Trade Review
F. A. North Co. Features Lester in
Attractive June Bride Window Display
its Sixtieth street store, and maintains a whole-
sale sheet music department at 1017 Sansom
street, in charge of Aleck Grass.
Presentation of Instrument as Logical Wedding Gift Attracts Wide Attention Through
Proper Display in Show Window
Special Baldwin Grand
for Queen City Club
TT is more or less a common practice for
•^ piano dealers to tie up their June window
displays in some way with the June bride, but
Instrument in Sheraton Style Designed by
Frederick S. Gest Part of Equipment of
Noted Cincinnati Club
ability not only in their conception but in their
arrangement.
Not only did the window display attract
The equipment of the elaborate new Queen
City Club at Fourth street and Broadway, Cin-
cinnati, includes a specially designed Baldwin
grand piano in Sheraton style, with the case
inlaid in marquetry. The design is the work of
Frederick S. Gest. The Queen City Club is
one of the most prominent in Cincinnati and
ranks high with the better clubs throughout
the country, including in its membership such
men as Julius Fleischmann and John Dee
Wareham. The Baldwin piano found a promi-
nent place in the clubroom.
Carl E. Summers Recovering
JACKSON, ()., July 9.—Carl E. Summers, of
Summers & Son, well-known music house of
this city, is able to be about on crutches and
is recovering slowly from injuries received
some weeks ago when his automobile left the
road between this city and Portsmouth. Mr.
Summers' daughter, Ann, who with a friend
was riding in the car, was so badly injured that
she died a few days later.
Consult the Universal Want Directory of
The Review.
June Featuring of Lester by F. A. North Co.
seldom has so effective an arrangement been much attention from passersby but the com-
made as was the case recently in Philadelphia, pany received many commendatory messages
where for the entire month of June the F. A. both by mail and telephone, many of the in-
North Co. showed a Lester grand piano with a quirers asking for information as to the cost of
figure of a bride seated at the keyboard and in the instrument and other details. The win-
surroundings that displayed great artistic dow display was a selling success.
Philadelphia Piano Merchants Report
Noticeable Improvement During June
Meeting of Local Dealers Reports Remarkable Progress of Melody Way Campaign—C.
J. Heppe & Son to Give Special Program at Willow Grove
PHILADELPHIA, PA., July 12.—In casting
*• up accounts for June local piano dealers re-
port that the trade has shown a very notice-
able improvement over the corresponding
month last year, a fact attributed to the efforts
being made to promote a wider interest in the
piano, particularly the progress with the
Melody Way Plan which is now being featured
by a majority of representative retailers.
At a meeting of the Philadelphia Piano Deal-
ers' Association held last Friday at the Poor
Richard Club at which Aleck Munchweiler,
buyer of the music department of Lit Bros.,
presided in the absence of President Rams-
dell, the dealers discussed the progress of the
Melody Way Plan from various angles, and the
majority of them reported sales already made
as a result of the classes. It is believed that
the campaign will be particularly productive of
business during the Fall and the dealers are
preparing for it.
C. J. Heppe & Son have arranged for a spe-
cial program at Willow Grove Park on July
14 in connection with the installation of an
Auditorium Orthophonic Victrola in the band
shell of the Park for giving daily concerts.
Several thousand invitations have been sent
out and Heppe has arranged for the appear-
ance of a number of prominent record artists.
At the headquarters of N. Stetson & Co.,
1111 Chestnut street, is now being shown the
new Steinway grand Style M, in ebonized case.
Among the dealers who have ordered the new
grand through Stetson & Co. is George
Schaeffer, of the Sigler Piano Co., Inc., Har-
risburg. Stetson & Co. are conducting a very
successful Melody Way class in their store and
report the sale of several instruments as a
result.
A W. W. Kimball baby grand has been in-
stalled in the grill room of the recently opened
Brigantine Hotel, at Brigantine Beach, where
it has been used regularly in connection with
the dance program by Vincent Carr and his
orchestra. The Carr Orchestra played last
season at the Benjamin Franklin Hotel, Phila-
delphia, and will return to that hostelry in the
Fall.
Eugene M. Goldman, 928 Spruce street, has
added the Gulbransen piano and Registering
piano to the instruments handled in his store.
M. Grass & Son, 27 South Sixtieth street,
have added the Hallet & Davis pianos to their
stock, supplementing the Weaver line. In
addition to pianos, the company carries brass
and stringed instruments and sheet music in
KEYS
ACTIONS
PLAYERS
for
Grand Pianos
This is the time to
investigate, prepara-
tory to the busy
period sure to come.
Write us NOW.
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.

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