Music Trade Review

Issue: 1927 Vol. 85 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE,
MUJIC TRADE
VOL. LXXXV. No. 3
Published Every Saturday. Edward Lyman Bill, Inc., 420 Lexington Ave., New York, N.Y., Jaly 16, 1927
8in

c
8
ents
o o Ter Year
PIANOS
TWO GREAT FACTORIES with
a GREAT IDEAL—
A Complete Line of Quality Pianos
Dollar for Dollar, the Wurlitzer piano value leads the
field. Dealers receive more than good pianos from
Wurlitzer. They also receive the results of a carefully
planned national advertising campaign in the leading
magazines, direct mail assistance and a positive resale
plan.
With Wurlitzer Pianos, dealers can
honestly meet every piano demand
that they are called upon to serve
'The Wurlitzer Franchise means opportunity to those in open
territory. A card will bring detailed information.
Qrand Piano Factory
De Kalb, 111
Upright Factory
N. Tonawanda, N.Y
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of Match 3. 1879.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 16, 1927
What This New
Columbia Reproducer
Means for You
1. Bigger Record Sales.
2. Bigger Phonograph
Sales.
3. Your profit on the reproducer itself.
Columbia Reproducer
No. 16-A and 16-V.
Either model... .$5.00
(List Price)
TTERE'S a new reproducer, artistically designed, that adds
•*• -1 a new voice to the old phonograph. Scores, perhaps
hundreds, even thousands, of the older types of instruments
whose owners used to be your record patrons are now in the
attics and other storage places—unused.
The new Columbia Reproducer is designed to get these
old phonographs back into commission by producing tonal
effects and playing volume in keeping with the latest advances
in the science of sound reproduction.
And it does this at a price so small that it is within the
means of every owner of a phonograph. The retail price is
$5, for either Model 16-A for old Columbia phonographs or
Model 16-V for old instruments of other standard makes.
Every phonograph put back into service means a re-opened
outlet for new records.
Every buyer of these new records—electrically recorded—
will be a prospect for the best playing instrument the market
affords—a new Viva-tonal Columbia.
Display and play this new Columbia Reproducer
Columbia Phonograph Company
1819 Broadway, New York City
CANADA: Columbia Phonograph Company, Ltd., Toronto
Columbia
PROCESS KECOKD5
Made the New IVay - £iectric£tHy
• Mnrk.RrJ US P.l.Oll.;
Viva-tenal Recording - The Records without Scratch

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