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DECEMBER 31, 1927
The Music Trade Review
Platt Music Co., Los Angeles, to Move
Into Its New Building on January 1
company will be changed to cover the new
addition, and the company, it was stated by
Mr. Madsen, plans to construct a building of
its own "out of the high-rent district."
Structure, Located at Eighth and Ninth Streets and Broadway, That City, Is Thir-
teen Stories in Height—Marks Completion of Twenty-two Years
Baldwin Artists' Manager
at Frankfurt Festival
CAL., December 24.—The
L OS Platt ANGELES,
Music Co. announces that it will move
into its magnificent new building on Broadway
between Eighth and Ninth streets on January 1.
Few persons believed that the new building
would be ready for occupancy by January
whin it was recalled that this thirteen-story
structure—which is the limit height, according
to the City of Los Angeles ordinance—was
vertising department and the advertising man-
ager are also on this floor.
The fourth floor is devoted to an auditorium
with a remote control broadcasting installation;
lunch and rest rooms, finishing shops and pho-
nograph and radio repair departments. The
fifth floor is devoted entirely to the general
and executive offices.
The completion and occupation of this build-
ing marks the realization of the dream of Ben
Platt; namely, the ownership of its own build-
ing by the Platt Music Co. It is the culmina-
tion of a wonderful record of accomplishment
after twenty-two and a quarter years of hard
work and devotion, a small humble beginning
to a princely business of between $3,000,000
and $4,000,000 per annum.
This marks the third move of the Platt Music
Co., the quarters just vacated having been oc-
cupied since 1917. The officers of the com-
pany are Ben Platt, president; George B. Ep-
stein, vice-president; F. McL. Brinckerhoff, sec-
retary. Edwin Lester is general sales manager;
George Hall is assistant sales manager; J. G.
Venable is sales manager of the piano depart-
ment; Ralph Kenny, sales manager of the band
and orchestra and stringed instrument depart-
ment; Paul Lowry, sales manager of the pho-
nograph and radio departments; Miss Rakel
Johnsen, sales manager of the phonograph
record department; Miss Chauncey Nisbet,
player roll and piano scarf department.
Six other stores of the Platt Music Co. are
located respectively in Long Beach, Hunting-
ton Park, Western avenue, Hollywood, Brook-
lyn avenue and Vermont. Among the numer-
ous lines of musical instruments carried by the
Platt Music Co. are Kranich & Bach, Kimball,
Everett and Straube pianos; Victor, Brunswick,
Columbia phonographs; Grebe, Freshman,
Radiola, Atwater Kent radios; Holton band
and Gibson stringed instruments and New
National silver guitar.
Frank Dorian Suffers
Painful Injury to Foot
New Platt Building
commenced only in May of this year. How-
ever, careful supervision and persistent atten-
tion by President Platt and Vice-president Ep-
stein insured unusual expedition and prevented
incidental checks or delays.
The exterior of the building has been de-
signed on beautiful lines, dignified and inspira-
tional. The interior also reveals an artistic
conception, harmonious and impressive. Fin-
ished in Tobasco mahogany, the style main-
tained in the six floors to be occupied by the
company is Gothic. The first floor consists of
a lofty reception lobby with the record depart-
ment and its well-appointed record rooms, the
small goods and sheet music counters. The
mezzanine galleries, overlooking the main floor,
are occupied by the player-roll department
and the musical accessories display rooms, con-
sisting of bench cushions, scarfs, shawls, etc.;
the wholesale sheet music department, ladies'
rest room and a public lounge.
The second floor contains the phonograph
and radio departments as well as displays of
band and orchestra instruments and elaborate
Iry-out rooms for these different instruments.
The piano department occupies the third
lour with an area of between 8,000 and 9,000
square feet. The offices of the general sales
manager, the assistant sales manager, the ad-
Veteran Columbia Executive Fractures Heel
on Alighting From Bus, but Appears on
Crutches After a Rest of Few Days at Home
Frank Dorian, assistant to the president of
the Columbia Phonograph Co., and one of the
veterans of the organization, suffered an un-
usual and painful injury recently as he stepped
from a bus near the company's offices. Mr.
Dorian was taken to Roosevelt Hospital, where
an examination showed that his heel was frac-
tured, but after receiving treatment he was
home only two days before the confinement
became irksome and he appeared in the Colum-
bia offices on crutches.
Mr. Dorian first became associated with the
Columbia Co. as private secretary to its first
president, E. D. Easton. He wrote the com-
pany's first advertisement which appeared in the
Washington papers, had charge of the first re-
tail store in Washington, and was first Euro-
pean general manager.
Adds Line of Furniture
December 24.—The Lyric Music
Co., of which C. L. Madsen, well-known Utah
music salesman, is president, has decided to en-
ter the furniture business, combining it with
his music business. Mr. Madsen said he be-
lieved furniture would go well with pianos,
phonographs, radios, etc. The namp nf the
Wm. B. Murray Visits Continental Musical
Center in the Interests of the Baldwin Dur-
ing the Summer Season
William B. Murray, who spent the past Sum-
mer touring Continental Europe in connection
with the exploitation of the Baldwin piano, was
among those who attended the annual musical
festival at Frankfurt, Germany, and was en-
thusiastic over the character of the meeting to
which flocked artists from all parts of the world
for the purpose of renewing old acquaintances,
making new acquaintances and listening to mu-
sical compositions of merit. Mr. Murray is in
charge of the artists' department of the Bald-
win Piano Co., and makes his headquarters in
New York.
Mickel Go. Reorganization
OMAHA, NEB., December 24.—The business of
the Mickel Music House has been purchased by
a syndicate consisting of Will E. Mickel and
Clyde T. Mickel with their father T. E. MickeJ.
The firm is being reorganized under the name
of the Will E. Mickel Music Co., and tentative
plans call for the extensive remodeling.
Consult the Universal Want Directory of
The Review.
Pratt Read
Products
have stood for years
as an asset of
incalculable value
to the piano industry.
Know Our
PIANO KEYS
PIANO ACTIONS
PLAYER ACTIONS
and Our Service
Write us at the
first opportunity
PRATT, READ & CO.
OC;IIEN, UTAH,
Established in 1806
The PRATT READ PLAYER ACTION CO
Deep River, Conn.